Supermarket & Hypermarket Retailing in China 2009: A Market Analysis

Find Industry reports, Company profiles
ReportLinker and Market Statistics

>> Get this Report Now by email!

Supermarket & Hypermarket Retailing in China 2009: A Market
Analysis
Published on May 2010

Report Summary

KEY REPORT FEATURES
This recently updated report includes:
' The total, regional and sector value for retail sales, including urban/rural and food/non-food splits, up to the end of 2009;
' Statistical data on leading retailer market shares by sales in China up to 2009;
' Market data for each key provincial and urban region, in terms both of volume retail trade and the value of the local economy, up to
2009;
' Value forecast retail market, up to 2014;
' Key current issues , and discursive analysis of the key factors affecting the market;
' The domestic industry examined by key statistical indicators, including number of outlets and turnover, by sector and by key city;
' SWOT analysis
' Profiles of the leading supermarket companies active in China, with financial data up to 2009 in most cases.
' Overview of China's demographics and macroeconomics.
Executive Summary
Based upon our recalculations of retail sales, and based upon the growth in individual retail sectors as well as more recent
macro-economic re-evaluations, Access Asia estimates that between 1999 and 2008, China's total retail market grew 280.94% in
current terms to RMB8.50trn ' representing a compound annual growth rate (CAGR) of 16.02% over that period.

China's supermarket industry continues to develop rapidly. New chain store networks are emerging outside the top three cities of
Beijing, Guangzhou and Shanghai as retailers extend their reach into many second- and third-tier cities. There is beginning to be
aggressive consolidation in the market, as larger operators swallow up smaller players.

Foreign supermarket and hypermarket chains, such as Carrefour, have already entered the market, but room for expansion in the
tier-one cities is now limited. Much more attention is now being focused, by both foreign and domestic chains, on outlying suburbs, as
well as provincial new towns and cities and now even rural areas. However, growth is hampered by bottlenecks and
underdevelopment in the distribution infrastructure. Also, although consumer incomes and spending have grown significantly, average
purchases are still very small, and margins remain tight making growth investment difficult without outside investment.

Also, although consumer incomes and spending have grown significantly, average purchases are still very small, and margins remain
tight making growth investment difficult without outside investment. China's total supermarket industry, based upon our own estimates
themselves based largely on company and China Chain Store and Franchise Association data, comprised about 49,903 stores in
2009, with total retail sales valued at RMB1,127bn in that year, this representing about 16.3% of the total value of the retail market in
China in 2009.

Table of Content

Contents
INTRODUCTION1

Supermarket & Hypermarket Retailing in China 2009: A Market Analysis Page 1/14


Report Coverage1
Abbreviations Used1
Other Relevant Reports from Access Asia2
Free Online Newsletter and Editorials2
1 NATIONAL SUPERMARKET RETAIL MARKET3
1.1 Overview3
1.2 Supermarkets: Defining The Potential Market4
1.2.1 Defining The Potential Market: So, How Big is the Consumer Market'4
1.2.2 Defining The Potential Market: The Mythical Chinese Middle Class4
Table 1.1MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/20155
Table 1.2TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/20156
Table 1.3CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS,
1995/2000/2005/2010/20157
1.3 The Supermarket Industry Significance9
1.3.1 The Supermarket Industry Significance: Macroeconomic Context9
Table 1.4RETAIL SALES AS A % OF GDP, 2003-20099
1.3.2 The Supermarket Industry Significance: The Total Value of the Retail Market in China9
Table 1.5TOTAL CURRENT VALUE RETAIL SALES, 2000-200910
Table 1.6TOTAL CONSTANT VALUE RETAIL SALES, 2000-200911
Table 1.7PER CAPITA CURRENT VALUE RETAIL SALES, 2000-200911
1.3.3 The Supermarket Industry Significance: Recent Development in the Domestic Economy (Q4 2009 and Q1 2010)11
1.3.4 The Supermarket Industry Significance: The Chinese Government's Five-point Plan for Domestic Economic Growth13
2010: The Year of the 'Five Consumptions'13
Filling Urban Homes With Stuff14
A Trip to the Countryside14
The Services Subculture15
Used and Used Again15
Credit: Like Savings But With A Minus Sign16
1.3.5 The Supermarket Industry Significance: What Is The Definition of a Supermarket in China'16
Nobody Really Knows How Many Shops There Are In China16
Nobody Really Knows How Many Shop Assistants There Are In China17
Problems With Definitions Of Retail Sectors17
1.3.6 The Supermarket Industry Significance: Total Retail Industry Above the Government Statistics Threshold18
Table 1.8TOTAL RETAIL INDUSTRY ABOVE THE GOVERNMENT STATISTICS THRESHOLD, 2003-200919
1.3.7 The Supermarket Industry Significance: The Total Retail Industry19
Table 1.9THE TOTAL RETAIL INDUSTRY STRUCTURE, 2003-200920
1.3.8 The Supermarket Industry Significance: Supermarket Significance Within the Total Food Retail Industry20
Table 1.10SUPERMARKET SIGNIFICANCE WITHIN THE TOTAL FOOD RETAIL INDUSTRY, 2002-200820
1.4 Supermarket Industry Overall Structure21
1.4.1 Supermarket Industry Overall Structure: Above the Official Benchmark21
Table 1.11SUPERMARKET TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR CHAIN STORES ABOVE THE
GOVERNMENT STATISTICAL THRESHOLD, 2003-200921
Table 1.12SUPERMARKET AVERAGE OUTLET FLOOR SPACE & STAFF FOR CHAIN STORES ABOVE THE GOVERNMENT
STATISTICAL THRESHOLD, 2003-200921
Table 1.13SUPERMARKET AVERAGE OUTLET SALES FOR CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL
THRESHOLD, 2003-200922
Table 1.14SUPERMARKET AVERAGE OUTLET NET PROFITS FOR CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL
THRESHOLD, 2003-200922
1.4.2 Supermarket Industry Overall Structure: The Official Benchmark & Beyond22
Table 1.15SUPERMARKET TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR CHAIN STORES ABOVE &



BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2003-200923
Table 1.16SUPERMARKET AVERAGE OUTLET FLOOR SPACE & STAFF FOR CHAIN STORES ABOVE & BELOW THE
GOVERNMENT STATISTICAL THRESHOLD, 2003-200923
Table 1.17SUPERMARKET AVERAGE OUTLET SALES FOR CHAIN STORES ABOVE & BELOW THE GOVERNMENT
Table 1.18SUPERMARKET AVERAGE OUTLET NET PROFITS FOR CHAIN STORES ABOVE & BELOW THE GOVERNMENT
1.5 Supermarket Industry Sectors by Size24
1.5.1 Supermarket Industry Sectors By Size: Size Definitions & Averages24
Table 1.19ESTIMATED AVERAGE SUPERMARKET OUTLET SALES, PROFITS, SIZE & STAFF (INCLUDING STORES BELOW
THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003-200925
1.5.2 Supermarket Industry Sectors By Size: Outlets25
Table 1.20ESTIMATED SUPERMARKET NUMBER OF OUTLETS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY
BROAD SIZE CLASS OF STORE, 2003-200926
1.5.3 Supermarket Industry Sectors By Size: Floorspace26
Table 1.21ESTIMATED SUPERMARKET AREA OF FLOORSPACE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY
1.5.4 Supermarket Industry Sectors By Size: Staff28
Table 1.22ESTIMATED SUPERMARKET NUMBER OF STAFF (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY
1.5.5 Supermarket Industry Sectors By Size: Sales28
Table 1.23ESTIMATED SUPERMARKET SALES REVENUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY
1.5.6 Supermarket Industry Sectors By Size: Profits29
Table 1.24ESTIMATED SUPERMARKET NET PROFITS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD
SIZE CLASS OF STORE, 2003-200930
1.5.7 Supermarket Industry Sectors By Size: Footfall & Basket Size30
Table 1.25AVERAGE SUPERMARKET CUSTOMER VISITS & BASKET VALUE (ABOVE THE GOVERNMENT STATISTICAL
THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003-200932
1.6 Supermarket Industry by City Tier32
1.6.1 Supermarket Industry By City Tier: Differences by City Tier32
1.6.2 Supermarket Industry By City Tier: Outlets33
Table 1.26ESTIMATED SUPERMARKET NUMBER OF OUTLETS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY
CITY-TIER LOCATION, 2003-200934
1.6.3 Supermarket Industry By City Tier: Floorspace34
Table 1.27ESTIMATED SUPERMARKET FLOORSPACE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY
CITY-TIER LOCATION, 2003-200935
1.6.4 Supermarket Industry By City Tier: Staff35
Table 1.28ESTIMATED SUPERMARKET STAFF (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER
LOCATION, 2003-200935
1.6.5 Supermarket Industry By City Tier: Sales35
Table 1.29ESTIMATED SUPERMARKET SALES (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER
LOCATION, 2003-200936
1.6.6 Supermarket Industry By City Tier: Profits36
Table 1.30ESTIMATED SUPERMARKET PROFITS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER
LOCATION, 2003-200936
1.6.7 Supermarket Industry By City Tier: Averages36
Table 1.31ESTIMATED AVERAGE SUPERMARKET PER OUTLET STAFF, FLOORSPACE, SALES & PROFIT (ABOVE THE
GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2003-200937
1.7 The Relative Potential Markets in Urban Areas38



1.7.1 The Relative Potential Markets in Urban Areas: The Retail Market Split38
Table 1.32RETAIL SALES VALUE BY HABITATION, 2003-200938
Table 1.33RETAIL SALES % BREAKDOWN BY HABITATION, 2003-200938
1.7.2 The Relative Potential Markets in Urban Areas: The Leading Commercial Cities39
Table 1.34LEADING CITIES KEY ECONOMIC INDICATORS, 200839
Table 1.35LEADING CITIES TOTAL RETAIL SALES, 2006-200840
Table 1.36LEADING CITIES PER CAPITA RETAIL SALES, 2006-200841
1.7.3 The Relative Potential Markets in Urban Areas: High Levels of Savings ' Self-taxation'41
Table 1.37LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2006-200842
1.7.4 The Relative Potential Markets in Urban Areas: Urban Consumer Spending Power43
Table 1.38URBAN AVERAGE HOUSEHOLD EXPENDABLE INCOME, EXPENDITURE, SAVINGS & POTENTIAL EXPENDABLE
INCOME AFTER BASIC OUTGOINGS, 2003-200944
1.7.5 The Relative Potential Markets in Urban Areas: China's Leading Shoppers Only Spend US$5 A Day!44
Table 1.39US$ PER CAPITA RETAIL SALES BY TOP-, MIDDLE- & BOTTOM-SCALES, 2002-200844
1.7.6 The Relative Potential Markets in Urban Areas: Defining 'Consuming China'45
Table 1.40POPULATION AND PER CAPITA GDP OF 'CONSUMING CHINA', 200845
Table 1.41TWO COMPARATIVE ESTIMATES OF THE TOTAL SIZE AND SHAPE OF 'CONSUMING CHINA', 200845
1.7.7 The Relative Potential Markets in Urban Areas: Quantifying 'Consuming China'46
Table 1.42COMPARATIVE BREAKDOWN OF AVERAGE HOUSEHOLD INCOME & SPENDING IN 'CONSUMING CHINA' CITIES'
AGAINST TOTAL NATIONAL AVERAGE, 200846
1.7.8 The Relative Potential Markets in Urban Areas: The Yangzi River Delta (YRD)47
Table 1.43SUPERMARKET NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES FOR CHAIN RETAILERS ABOVE
OFFICIAL STATISTICS THRESHOLD BY CITY IN THE YANGZI RIVER DELTA AREA, 2004-200847
1.7.9 The Relative Potential Markets in Urban Areas: The Pearl River Delta (PRD)48
OFFICIAL STATISTICS THRESHOLD BY CITY IN THE PEARL RIVER DELTA AREA, 2004-200849
1.7.10 The Relative Potential Markets in Urban Areas: The Beijing-Tianjin Corridor (BTC)49
OFFICIAL STATISTICS THRESHOLD BY CITY IN THE BEIJING-TIANJIN CORRIDOR REGION, 2004-200849
1.8 Does Rural China Have a Potential'50
1.8.1 Does Rural China Have a Potential': Per-capita Sales by Province50
Table 1.46RURAL AVERAGE HOUSEHOLD EXPENDABLE INCOME & EXPENDITURE, 2003-200950
Map 1.1PER CAPITA RETAIL SALES BY PROVINCE, 2000/2007/200851
Table 1.47PER CAPITA RETAIL SALES BY PROVINCE, 2002-200852
1.8.2 Does Rural China Have a Potential': Rural Retailing Development Project53
1.9 Leading Retailers54
1.9.1 Leading Retailers: Top 50 FMCG Chainstore Retailers' Turnover & Stores54
1.9.2 Leading Retailers: Top-10 Foreign-invested Supermarket Retailers54
Table 1.48COMPARISON OF CHINA'S 10 LEADING FOREIGN-INVESTED SUPERMARKET/HYPERMARKET RETAIL CHAINS,
2004-200955
1.9.3 Leading Retailers: Selected Retailer Same Store Sales Growth56
Table 1.49SAME-STORE SALES OF SELECTED LISTED RETAILERS IN CHINA, 2004-200957
1.9.4 Leading Retailers: Selected Listed Retailer Non-retail Revenue Significance57
Table 1.50OTHER REVENUES AS A % OF SELECTED LISTED RETAILERS' MAIN OPERATING REVENUES, 2004-200958
Table 1.51HYPERMARKET EXPENSE INDEX*, 2007-200958
1.9.5 Leading Retailers: Selected Listed Retailer Net Profit Margins59
Table 1.52SELECTED LISTED RETAILERS' NET PROFITS & MARGINS, 2004-200959
1.9.6 Leading Retailers: Selected Listed Retailer Operating Profit Margins60
Table 1.53SELECTED LISTED RETAILERS' OPERATING PROFITS & MARGINS, 2004-200960
1.9.7 Leading Retailers: Selected Listed Retailer Gross Profit Margins60



Table 1.54SELECTED LISTED RETAILERS' GROSS PROFITS & MARGINS, 2004-200960
1.9.7 Leading Retailers: Selected Listed Retailer Revenues61
Table 1.55SELECTED LISTED RETAILERS' MAIN OPERATING REVENUES*, 2004-200961
Table 1.56QUARTERLY & HALF YEARLY BREAKDOWN OF SELECTED LISTED RETAILERS' TOTAL REVENUES*, 200861
Table 1.57QUARTERLY & HALF YEARLY BREAKDOWN OF SELECTED LISTED RETAILERS' TOTAL REVENUES*, 200961
Table 1.58% GROWTH OF TOTAL REVENUES* OF SELECTED LISTED RETAILERS BY QUARTERLY & HALF YEARLY, 200962
1.9.9 Leading Retailers: Selected Listed Retailer Supermarket Business Share of Revenue62
Table 1.59SELECTED LISTED RETAILERS' SUPERMARKET/HYPERMARKET REVENUES & MARGINS, 2004-200962
1.10 Retail Prices & Operational Costs63
1.10.1 Prices: Retail Price Indices63
Table 1.60AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005-200864
Table 1.61RETAIL PRICE INDICES BY BROAD SECTOR, 2000-200965
1.10.2 Retail Prices & Operational Costs: Outlet Rent66
Table 1.62NATIONAL AVERAGE RETAIL PROPERTY RENTAL PRICE, 2001-200967
1.10.3 Retail Prices & Operational Costs: Salaries68
Table 1.63AVERAGE RETAIL STAFF SALARIES BY PROVINCE, 2002-200869
Table 1.64% ANNUAL & TOTAL GROWTH OF AVERAGE RETAIL STAFF SALARIES BY PROVINCE, 2002-200870
Table 1.65AVERAGE RETAIL STAFF SALARY BILL PER OUTLET FOR THE TOTAL RETAIL INDUSTRY AND SUPERMARKETS &
HYPERMARKETS, 2003-200970
1.10.4 Retail Prices & Operational Costs: Business Taxes71
1.11 Outlook71
1.11.1 Outlook: Forecast Trends71
2010: The Rise of the Domestic Consumer Economy71
1.11.2 Outlook: Total Market Size72
Table 1.66FORECAST TOTAL CONSTANT VALUE RETAIL SALES, 2010-201473
1.11.3 Outlook: Food/Non-food & Urban/Rural Values74
Table 1.67FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-201474
1.11.4 Outlook: Food/Non-food & Urban/Rural Shares74
Table 1.68% BREAKDOWN OF FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL
SPLITS, 2010-201474
1.11.5 Outlook: Growth Rates75
Table 1.69ANNUAL GROWTH RATES FOR FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD &
URBAN/RURAL SPLITS, 2010-201475
1.11.6 Outlook: Supermarket Sector Measures Above Government Statistical Threshold75
Table 1.70FORECAST TOTAL SUPERMARKET SALES, PROFITS, SIZE & STAFF (ABOVE THE GOVERNMENT STATISTICAL
THRESHOLD), 2010-201476
1.11.7 Outlook: Supermarket Sector Measures Above & Below Government Statistical Threshold77
Table 1.71FORECAST TOTAL SUPERMARKET SALES, PROFITS, SIZE & STAFF (ABOVE & BELOW THE GOVERNMENT
STATISTICAL THRESHOLD), 2010-201477
2 CURRENT ISSUES78
2.1 Rural Retailing Development Project78
2.1.1 Rural Retailing Development Project: Background78
2.1.2 Rural Retailing Development Project: Official Standards79
Table 2.1STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES79
Table 2.2STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS79
2.1.3 Rural Retailing Development Project: The Number of Outlets80
Table 2.3RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, MARCH 201080
Table 2.4RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, MARCH 201081
Table 2.5RURAL RETAILING PROJECT DISTRIBUTION CENTRES, MARCH 201081
2.1.4 Rural Retailing Development Project: The Participating Companies82



Table 2.6RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-200882
Table 2.7RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 200783
2.2 Linking the Chill Chain84
2.3 Private Label86
Table 2.8CHINA TOP-100 RETAILER'S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*87
2.4 Reducing Cost Through the Green Approach88
Table 2.9SUPERMARKET OPERATIONAL COST STRUCTURE, 200889
Table 2.10HYPERMARKET OPERATIONAL COST STRUCTURE, 200889
Table 2.11UTILITY COST STRUCTURE OF FMCG RETAILERS IN CHINA, 2007-2008*90
2.5 Linking Farmers with Retailers90
Table 2.12NINE COMPANIES SELECTED FOR TRIAL TO LINK FARMERS WITH SUPERMARKETS, 200891
Table 2.13REASONS FOR CONSTRUCTING AGRICULTURAL PRODUCE BASES, 200792
2.6 Foreign Retailers Moving into Smaller Cities92
Table 2.14INITIAL OUTLETS OF SELECTED HYPERMARKETS/CASH & CARRY CHAIN STORES92
Table 2.15DISTRIBUTION OF OUTLETS OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS BY REGION
(EXCLUDING TRUST-MART) IN CHINA, 2008*93
(EXCLUDING TRUST-MART) IN CHINA, 2009*93
(EXCLUDING TRUST-MART) IN CHINA, 2008-2009*94
Table 2.18NET ADDITION OF STORES BY SELECTED FOREIGN RETAILERS IN CHINA BY REGION, 2007-200994
Table 2.19NUMBER OF OUTLETS OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS IN CHINA, 200895
Table 2.20CONCENTRATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS IN CHINA,
2008-200996
Table 2.21ALOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN EAST CHINA,
200997
Table 2.21BLOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN EAST CHINA,
200998
Table 2.22LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN NORTH CHINA,
200999
Table 2.23LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN CENTRAL
CHINA, 2009100
Table 2.24LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OUTLETS IN NORTHWEST/WEST CHINA,
2009100
Table 2.25LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN NORTHEAST
CHINA, 2009101
Table 2.26LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN SOUTHWEST
CHINA, 2009101
Table 2.27LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN SOUTH CHINA,
2009102
2.7 Hypermarkets Gaining Popularity103
Table 2.28SHARE OF GROCERY EXPENDITURE BY TRADE FORMAT, 2001, 2004 & 2007103
Table 2.29CONSUMER PREFERENCE FOR FRESH FOOD BY STORE FORMAT, 2005 & 2007103
Table 2.30CONSUMER PREFERENCE FOR FOOD KEPT UNDER NORMAL TEMPERATURE BY STORE FORMAT, 2005 &
2007103
Table 2.31CONSUMER PREFERENCE FOR CHILLED FOOD BY STORE FORMAT, 2005 & 2007104
2.7 High-End Supermarkets104
Table 2.32RESULTS OF ZHONGBAI & HUALIAN HYPERMARKET HIGH-END SUPERMARKET BUSINESS, 2008-2009*106
Table 2.33SELECTED NUMBER OF HIGH-END SUPERMARKETS IN CHINA, 1995-JAN 2010106
2.7 Reversing the Mad Rush into Lower Tier Cities106



Table 2.34YONGHUI SUPERSTORES IN BEIJING, 2009-APRIL 2010107
2.7 Growing Bud of 'Tescopoly'108
3 MARKETING & DISTRIBUTION111
3.1 Marketing & Advertising111
3.1.1 Marketing & Advertising: Trends111
Conventional Media Advertising111
Table 3.1ADVERTISING EXPENDITURE IN CHINA, 2004-2008111
Online Advertising112
Table 3.2ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008112
3.1.2 Marketing & Advertising: Leading Advertised Product Categories112
Table 3.3TOP 10 ADVERTISING CATEGORIES IN CHINA, 2008113
3.1.3 Marketing & Advertising: Leading Advertised Brands113
Table 3.4TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008113
3.1.4 Marketing & Advertising: Leading Advertisers113
Table 3.5CHINA'S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006114
Table 3.6CHINA'S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007114
Table 3.7FIRMS WITH HIGHEST PORTION OF WORLD AD BUDGETS IN CHINA, 2008114
Table 3.8CHINA'S TOP TEN ADVERTISERS BY ADSPEND, 1Q 2009115
3.1.5 Marketing & Advertising: The Prime-time Advertising Auction115
Table 3.9PRIME-TIME ADVERTISING AUCTION ON CHINA'S CCTV, 2000-2010116
3.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China116
Age & Location116
Table 3.10BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007116
Quality Versus Image117
Table 3.11FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007117
Local Versus Foreign117
Table 3.12BRAND PREFERENCES IN CHINA, 2007117
'Chameleon' Brands118
Table 3.13TOP CHAMELEON BRANDS IN CHINA, 2008118
3.1.7 Marketing and Advertising in China: Brand Equity118
3.1.8 Marketing & Advertising: Emerging Local Brands119
Table 3.14CHINA'S MOST VALUABLE BRANDS, 2008/2009120
Table 3.15TOP 250 GLOBAL RETAILERS, FISCAL 2007120
Table 3.16TOP 250 GLOBAL RETAILERS, FISCAL 2008121
3.1.9 Marketing & Advertising: Pricing Issues121
Table 3.17CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007122
Table 3.18CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007122
3.1.10 Marketing & Advertising: Online Sales122
Table 3.19PER CAPITA ONLINE SHOPPING VALUE, 2003-2008123
Table 3.20SITES PREFERRED BY ONLINE SHOPPERS, 2008123
Table 3.21TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008123
Table 3.22TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007124
Table 3.23TOP REASONS FOR NOT SHOPPING ONLINE, 2007124
3.1.11 Marketing & Advertising: Pricing Issues124
Table 3.24 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007125
Table 3.25CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007125
3.1.12 Marketing & Advertising: Online Sales126
Table 3.26PER CAPITA ONLINE SHOPPING VALUE, 2003-2008126
Table 3.27SITES PREFERRED BY ONLINE SHOPPERS, 2008126
Table 3.28TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008127



Table 3.29TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007127
Table 3.30TOP REASONS FOR NOT SHOPPING ONLINE, 2007127
3.2 Consumers128
3.2.1 Consumer Profile: Broad Consumer Trends128
3.2.2 The Chinese Consumer: Urban Profile129
Table 3.31URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2002-2008129
3.2.3 The Chinese Consumer: Rural Profile130
Table 3.32RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2002-2008130
3.3 Key Sales Periods131
3.3.1 Key Sales Periods: Overview131
Table 3.33ANNUAL NATIONAL HOLIDAYS131
Table 3.34MAJOR HOLIDAY RETAIL SALES, 2005-2010131
4 COMPANY PROFILES132
4.1 Auchan (China) Investment Co., Ltd.132
4.1.1 Auchan (China) Investment: Company Details132
4.1.2 Auchan (China) Investment: Company Background132
Table 4.1AUCHAN (CHINA) INVESTMENT: NUMBER OF OUTLETS IN CHINA, 2002-2009132
Table 4.2AUCHAN (CHINA) INVESTMENT: OUTLETS BY LOCATION, 2009133
4.1.3 Auchan (China) Investment: Company Results134
Table 4.3AUCHAN (CHINA) INVESTMENT: FINANCIAL RESULTS, 2005-2009134
4.2 Beijing Jingkelong Co., Ltd.134
4.2.1 Beijing Jingkelong: Company Details134
4.2.2 Beijing Jingkelong: Company Background134
Table 4.4BEIJING JINGKELONG CO., LTD.: NUMBER OF OUTLETS BY RETAIL FORMAT, 2003-2009135
Table 4.5BEIJING JINGKELONG CO., LTD.: NUMBER OF OUTLETS, 2003-2009136
Table 4.6BEIJING JINGKELONG CO., LTD.: NET OPERATING AREA, 2006-2009136
Table 4.7BEIJING JINGKELONG CO., LTD.: AVERAGE SIZE OF RETAIL OUTLETS, 2006-2009136
Table 4.8BEIJING JINGKELONG CO., LTD.: REVENUE BREAKDOWN & GROSS PROFIT MARGIN OF DIRECTLY-OPERATED
OUTLETS, 2005-2009137
Table 4.9BEIJING JINGKELONG CO., LTD.: REVENUE BREAKDOWN & GROSS PROFIT MARGIN OF WHOLESALE BUSINESS,
2005-2009137
Table 4.10BEIJING JINGKELONG CO., LTD.: SAME-STORE SALES, 2005-2008137
4.2.3 Beijing Jingkelong: Company Results138
Table 4.11BEIJING JINGKELONG CO., LTD.: FINANCIAL RESULTS, 2004-2009*138
Table 4.12BEIJING JINGKELONG CO., LTD.: BREAKDOWN OF FINANCIAL RESULTS, 2004-2009*139
4.3 Carrefour S.A.139
4.3.1 Carrefour: Company Details139
4.3.2 Carrefour: China-based Activities139
Table 4.13CARREFOUR: STORE NETWORK IN CHINA, 1995-2009140
Table 4.14CARREFOUR: GLOBAL STORE NETWORK, 1995-2009140
Table 4.15CARREFOUR: LOCATION OF HYPERMARKETS IN CHINA, 2009141
4.3.3 Carrefour: Company Results144
Table 4.16CARREFOUR: FINANCIAL RESULTS, 2006-2009*144
Table 4.17CARREFOUR: CHINA QUARTERLY SALES & LIKE-FOR-LIKE GROWTH, 2006-2008144
Table 4.18CARREFOUR: CHINA QUARTERLY SALES & LIKE-FOR-LIKE GROWTH, 2009 -1Q2010145
4.4 Chia Tai Enterprises International Ltd.145
4.4.1 Chia Tai Enterprises International: Company Details145
4.4.2 Chia Tai Enterprises International: Company Background145
Table 4.19CHIA TAI ENTERPRISES INTERNATIONAL: NUMBER OF OUTLETS, 2003-2009146
Table 4.20LOTUS: CHINA OUTLETS BY LOCATION, 2009147



Table 4.21LOTUS: LOCATION OF STORES BY GEOGRAPHICAL REGION, 2009147
4.4.3 Chia Tai Enterprises International: Company Results148
Table 4.22CHIA TAI ENTERPRISES INTERNATIONAL LTD.: FINANCIAL RESULTS, 2004-2009*148
Table 4.23CHIA TAI ENTERPRISES INTERNATIONAL: SAME-STORE SALES, 2007-2009148
4.5 China Resources Enterprise Ltd.149
4.5.1 China Resources Enterprise: Company Details149
4.5.2 China Resources Enterprise: Company Background149
Table 4.24CHINA RESOURCES ENTERPRISE: PRINCIPAL RETAIL SUBSIDIARIES & ASSOCIATES IN CHINA, END-2009150
Table 4.25CHINA RESOURCES ENTERPRISE: GEOGRPAHICAL TURNOVER BREAKDOWN OF SUPERMARKET BUSINESS,
2004-2009150
Table 4.26CHINA RESOURCES ENTERPRISE: SUPERMARKET BUSINESS OUTLET BY PROVINCE, 2009150
Table 4.27CHINA RESOURCES ENTERPRISE: SUPERMARKET BUSINESS TURNOVER BREAKDOWN BY STORE FORMAT,
2008151
Table 4.28CHINA RESOURCES ENTERPRISE: BREAKDOWN OF CR VANGUARD & SUGUO STORES IN CHINA BY STORE
FORMAT, 2004-2008151
Table 4.29CHINA RESOURCES ENTERPRISE: BREAKDOWN OF STORES IN CHINA & HONG KONG BY FORMAT,
2008-2009152
Table 4.30CHINA RESOURCES ENTERPRISE: BREAKDOWN OF CR VANGUARD & SUGUO STORES IN CHINA BY STORE
MANAGEMENT (FRANCHISE/SELF-OPERATED), 2004-2008153
Table 4.31CHINA RESOURCES ENTERPRISE: NUMBER OF SUGUO, CR VANGUARD STORES IN CHINA, 2004-2008153
Table 4.32CHINA RESOURCES ENTERPRISE: CR VANGUARD STORES IN CHINA, 2006-2008154
Table 4.33CHINA RESOURCES ENTERPRISE: CR VANGUARD STORES BY GEOGRAPHICAL LOCATION & OWNERSHIP IN
CHINA, 2006-2008155
Table 4.34CHINA RESOURCES ENTERPRISE: CR VANGUARD STORES BY GEOGRAPHICAL LOCATION IN CHINA,
2006-2008156
Table 4.35CHINA RESOURCES ENTERPRISE: SUGUO STORES IN CHINA, 2004-2008157
Table 4.36CHINA RESOURCES ENTERPRISE: SUGUO STORES BY GEOGRAPHICAL LOCATION IN CHINA, 2004-2008157
Table 4.37CHINA RESOURCES ENTERPRISE: SAME-STORE SALES OF SUPERMARKET BUSINESS, 2003-2009158
4.5.3 China Resources Enterprise: Company Results158
Table 4.38CHINA RESOURCES ENTERPRISE: FINANCIAL RESULTS OF SUPERMARKET BUSINESS, 2004-2009*158
4.6 E-Mart China159
4.6.1 E-Mart China: Company Details159
4.6.2 E-Mart China: Company Background159
Table 4.39E-MART CHINA: NUMBER OF OUTLETS, 2001-2009159
Table 4.40E-MART CHINA: BREAKDOWN OF OUTLETS, 2009159
4.6.3 E-Mart China: Company Results160
Table 4.41E-MART CHINA: FINANCIAL RESULTS, 2007-2009160
4.7 Lianhua Supermarket Holdings Co., Ltd.160
4.7.1 Lianhua Supermarket Holdings: Company Details160
4.7.2 Lianhua Supermarket Holdings: Company Background161
Table 4.42LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF STORES BY FORMAT, 2000-2009161
Table 4.43LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF OUTLETS BY FORMAT, 2009162
Table 4.44LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF STORES BY PROVINCE, 2002 & 2007162
Table 4.45LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF STORES BY PROVINCE, 2008-2009163
Table 4.46LIANHUA SUPERMARKET HOLDINGS CO., LTD.: REVENUE BREAKDOWN BY SEGMENT, 2003-2008163
Table 4.47LIANHUA SUPERMARKET HOLDINGS CO., LTD.: GROSS & OPERATING PROFIT MARGINS, 2003-2009164
Table 4.48LIANHUA SUPERMARKET HOLDINGS CO., LTD.: SAME-STORE SALES, 2007-2009165
4.7.3 Lianhua Supermarket Holdings: Company Results165
Table 4.49LIANHUA SUPERMARKET HOLDINGS CO., LTD.: FINANCIAL RESULTS, 2004-2009*166
Table 4.50LIANHUA SUPERMARKET HOLDINGS CO., LTD.: BREAKDOWN OF FINANCIAL RESULTS, 2004-2009*166



4.8 Lotte Mart167
4.8.1 Lotte Mart: Company Details167
4.8.2 Lotte Mart: China-based Activities167
Table 4.51LOTTE MART: NUMBER OF OUTLETS, 2007-2009167
Table 4.52LOTTE MART: BREAKDOWN OF STORES IN CHINA, MARCH 2010167
4.10 Metro Jinjiang Cash & Carry Co., Ltd.168
4.10.1 Metro Jinjiang Cash & Carry: Company Details168
4.10.2 Metro Jinjiang Cash & Carry: Company Background168
Table 4.53METRO JINJIANG CASH & CARRY: NUMBER OF OUTLETS, 2002-2009168
Table 4.54METRO JINJIANG CASH & CARRY: BREAKDOWN OF OUTLETS, 2009169
4.10.3 Metro Jinjiang Cash & Carry: Company Results170
Table 4.55METRO JINJIANG CASH & CARRY: FINANCIAL RESULTS, 2003-2009170
4.12 RT-Mart China171
4.12.1 RT-Mart China: Company Details171
4.12.2 RT-Mart China: Company Background171
Table 4.56ART-MART CHINA: OUTLETS BY LOCATION, 2009172
Table 4.56BRT-MART CHINA: OUTLETS BY LOCATION, 2009173
Table 4.57RT-MART CHINA: NUMBER OF OUTLETS IN CHINA, 2005-2009173
4.12.3 RT-Mart China: Company Results174
Table 4.58RT-MART CHINA: FINANCIAL RESULTS, 2005-2009174
4.13 Shenzhen A-Best Supermarket Co., Ltd.174
4.13.1 Shenzhen A-Best Supermarket: Company Details174
4.13.2 Shenzhen A-Best Supermarket: Company Background174
Table 4.59SHENZHEN A-BEST SUPERMARKET: OUTLETS, 2003-2009174
4.13.3 Shenzhen A-Best Supermarket: Company Results175
Table 4.60SHENZHEN A-BEST SUPERMARKET: FINANCIAL RESULTS, 2003-2009175
4.13 Yonghui Superstores Co., Ltd.175
4.13.1 Yonghui Superstores: Company Details175
4.13.2 Yonghui Superstores: Company Background176
Table 4.61YONGHUI SUPERSTORES CO., LTD.: NUMBER OF OUTLETS, 2001-2009176
Table 4.62YONGHUI SUPERSTORES CO., LTD.: OUTLETS BY LOCATION, 2009176
Table 4.63YONGHUI SUPERSTORES CO., LTD.: NEW STORES PLANNED FOR 2010*177
4.13.3 Yonghui Superstores: Company Results177
Table 4.64YONGHUI SUPERSTORES CO., LTD.: FINANCIAL RESULTS, 2002-2009178
4.13 Renrenle Commercial Group Co., Ltd.178
4.13.1 Renrenle Commercial Group: Company Details178
4.13.2 Renrenle Commercial Group: Company Background178
Table 4.65RENRENLE COMMERCIAL GROUP CO., LTD.: NUMBER OF STORES, 2003-JUNE 2009179
Table 4.66RENRENLE COMMERCIAL GROUP CO., LTD.: NEW STORES PLANNED179
Table 4.67RENRENLE COMMERCIAL GROUP CO., LTD.: MAIN OPERATING REVENUE BY PRODUCT SEGMENTS,
2005-2009180
Table 4.68RENRENLE COMMERCIAL GROUP CO., LTD.: MAIN OPERATING REVENUE BY GEOGRAPHICAL LOCATIONS,
2006-2009180
Table 4.69RENRENLE COMMERCIAL GROUP CO., LTD.: REVENUE BY BUSINESS UNITS, 2008-2009181
4.13.3 Renrenle Commercial Group: Company Results181
Table 4.70RENRENLE COMMERCIAL GROUP CO., LTD.: FINANCIAL RESULTS, 2005-2009182
Table 4.71RENRENLE COMMERCIAL GROUP CO., LTD.: BREAKDOWN OF FINANCIAL RESULTS, 2005-2009*182
4.13 Better Life Commercial Chain Share Co., Ltd.183
4.13.1 Better Life Commercial Chain: Company Details183
4.13.2 Better Life Commercial Chain: Company Background183



Table 4.72BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: NUMBER OF OUTLETS, 2005-2009183
Table 4.73BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: OUTLET DISTRIBUTION, 2007184
Table 4.74BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: REVENUE BY SEGMENT, 2005-2009*184
Table 4.75BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: INVENTORY TURNOVER RATIO, 2005-2009*185
4.13.3 Better Life Commercial Chain: Company Results185
Table 4.76BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: FINANCIAL RESULTS, 2005-2009185
Table 4.77BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: BREAKDOWN OF FINANCIAL RESULTS, 2005-2009*186
4.14 Tesco PLC186
4.14.1 Tesco: Company Details186
4.14.2 Tesco: China-based Activities186
Table 4.78TESCO: HYPERMARKET OUTLETS IN CHINA BY LOCATION, 2009187
Table 4.79TESCO: STORE COUNT & STORE SPACE IN CHINA, 2004/05-2010/11F*188
Table 4.80TESCO: LOCATION OF EXPRESS STORE OUTLETS IN CHINA, APRIL 2009188
Table 4.81TESCO: CUSTOMERS PER WEEK/SALES PER WEEK AT CHINA OUTLETS, 2004 & 2008189
Table 4.82TESCO: SALES GROWTH IN CHINA, 2005/06-2009/10189
4.14.3 Tesco: Company Results190
Table 4.83TESCO: FINANCIAL RESULTS FOR ASIA & CHINA, 2005/2006-2009/10*190
4.15 Times Ltd.190
4.15.1 Times: Company Details190
4.15.2 Times: Company Background190
Table 4.84TIMES: NUMBER OF STORES, FEBRUARY 2009 & OCTOBER 2009191
Table 4.85TIMES: NUMBER OF STORES, 2006-2008 & 1H 2009191
Table 4.86TIMES: REVENUE BREAKDOWN, 2006-2008191
Table 4.87TIMES: SAME-STORE SALES, 2007-2008 & 1H 2009192
4.15.3 Times: Company Results192
Table 4.88TIMES: FINANCIAL RESULTS, 2004-2008 & 1H2008-1H2009193
Table 4.89TIMES: BREAKDOWN OF FINANCIAL RESULTS, 2004-2008 & 1H2008-1H2009193
4.16 Trust-Mart Management Consulting Services (Shanghai) Co., Ltd.194
4.16.1 Trust-Mart: Company Details194
4.16.2 Trust-Mart: Company Background194
Table 4.90TRUST-MART: NUMBER OF OUTLETS IN CHINA, 2003-2009194
Table 4.91TRUST-MART: OUTLETS BY LOCATION, 2008195
Table 4.92TRUST-MART: SAME-STORE SALES, FISCAL 2009-2010*195
4.16.3 Trust-Mart: Company Results195
Table 4.93TRUST-MART: FINANCIAL RESULTS, 2003-2009196
4.17 Wal-Mart (China) Investment Co., Ltd.196
4.17.1 Wal-Mart (China) Investment: Company Details196
4.17.2 Wal-Mart (China) Investment: China-based Activities196
Table 4.94WAL-MART STORES: NUMBER OF WAL-MART STORES GLOBALLY AND TRUST-MART STORES IN CHINA, FISCAL
1997-2010*196
Table 4.95AWAL-MART (CHINA) INVESTMENT: SUPERSTORES BY LOCATION, 2009197
Table 4.95BWAL-MART (CHINA) INVESTMENT: SUPERSTORES BY LOCATION, 2009198
Table 4.96WAL-MART (CHINA) INVESTMENT: OTHER OUTLETS BY LOCATION, 2009198
Table 4.97WAL-MART (CHINA) INVESTMENT: SAME-STORE SALES, FISCAL 2009-2010*199
4.17.3 Wal-Mart (China) Investment: Company Results201
Table 4.98WAL-MART (CHINA) INVESTMENT: FINANCIAL RESULTS, 2003-2009201
4.18 Wumart Stores Inc.201
4.18.1 Wumart Stores: Company Details201
4.18.2 Wumart Stores: Company Background201
Table 4.99WUMART STORES INC.: NUMBER OF OUTLETS BY RETAIL FORMAT, 2004-2005202



Table 4.100WUMART STORES INC.: NUMBER OF OUTLETS BY RETAIL FORMAT, 2006-2009203
Table 4.101WUMART STORES INC.: SHARE CAPITAL, 2008-2009203
Table 4.102WUMART STORES INC.: ASSOCIATE COMPANIES, 2009205
Table 4.103WUMART STORES INC.: SUBSIDIARIES, 2009205
Table 4.104WUMART STORES INC.: SAME-STORE SALES, 2004-2009206
4.18.3 Wumart Stores: Company Results206
Table 4.105WUMART STORES INC.: FINANCIAL RESULTS, 2004-2009*207
Table 4.106WUMART STORES INC.: BREAKDOWN OF FINANCIAL RESULTS, 2004-2009*207
5 CO



Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact

Order Information
Please verify that the product information is correct and select the format(s) you require.

Supermarket & Hypermarket Retailing in China 2009: A Market Analysis

Product Formats
Please select the product formats and the quantity you require.

Digital Copy--USD 1 650.00 Quantity: _____

Corporate License--USD 3 300.00 Quantity: _____

Contact Information
Please enter all the information below in BLOCK CAPITALS

Title: Mr Mrs Dr Miss Ms Prof

First Name: _____________________________ Last Name: __________________________________

Email Address: __________________________________________________________________________

Job Title: __________________________________________________________________________

Organization: __________________________________________________________________________

Address: __________________________________________________________________________

City: __________________________________________________________________________

Postal / Zip Code: __________________________________________________________________________

Country: __________________________________________________________________________

Phone Number: __________________________________________________________________________

Fax Number: __________________________________________________________________________



Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.

Payment by credit card Card Number: ______________________________________________

Expiry Date __________ / _________

CVV Number _____________________

Card Type (ex: Visa, Amex…) _________________________________

Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189

Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE

Customer signature:

Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms

Please fax this form to:

Europe, Middle East and Africa : + 33 4 37 37 15 56

Asia, Oceania and America : + 1 (805) 617 17 93


Supermarket & Hypermarket Retailing in China 2009: A Market Analysis

Recommandé

Recommandé

Contenu connexe

Plus de ReportLinker.com

Plus de ReportLinker.com (20)

Dernier

Dernier (20)

Supermarket & Hypermarket Retailing in China 2009: A Market Analysis