SynopsisDetailed market research report on the Thailand beer industrySummaryComprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.Scope' Analysis on Thailand beer industry structure' Brand volumes by prices segment and alcoholic strength' Consumption volume by pack mix' Profiles of trade mark owners and local operatorsReasons To Buy' The 2011 Thailand Beer Market Insights report is a high level market research report on the Thailand beer industry.' Published by Canadean, this 69 page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. ' The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. ' Ideal for benchmarking total market vs retail audit and other data.' Canadean's in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards. ' Data is compiled by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.Key HighlightsMarket background including legislation and taxation tables Market update including current and emerging trends Industry structure including leading brewers/importers Brand analysis including new products activity in 2010 Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type) Domestic and imported brand volumes Company volumes Company profiles Distribution channel analysis (on- vs off-premise) Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices Trade margin build-up model Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable

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Thailand Beer Market Insights 2011
Published on July 2011
Report Summary
Synopsis
Detailed market research report on the Thailand beer industry
Summary
Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive
view of the industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market
share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type,
material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing
data and new products are identified. All supported by market commentary.
Scope
' Analysis on Thailand beer industry structure
' Brand volumes by prices segment and alcoholic strength
' Consumption volume by pack mix
' Profiles of trade mark owners and local operators
Reasons To Buy
' The 2011 Thailand Beer Market Insights report is a high level market research report on the Thailand beer industry.
' Published by Canadean, this 69 page report provides an excellent way of gaining an in-depth understanding of the dynamics and
structure of the market.
' The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands,
brewers, packaging, distribution channels, market valuation and pricing.
' Ideal for benchmarking total market vs retail audit and other data.
' Canadean's in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
' Data is compiled by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key brewers, leading
companies in allied industries, distributors and retailers.
Key Highlights
Market background including legislation and taxation tables
Market update including current and emerging trends
Industry structure including leading brewers/importers
Brand analysis including new products activity in 2010
Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type)
Domestic and imported brand volumes
Company volumes
Company profiles
Distribution channel analysis (on- vs off-premise)
Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer
prices
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Trade margin build-up model
Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable
Table of Content
Table of Contents
Canadean Thailand Beer Market Insights Report 2011
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table 1.1.1 ' Population Size and Growth, 1982-2012F
Table 1.2 ' Economic Indicators, 2002-2012F
Table 1.3 ' Average Monthly Temperatures (Bangkok) 2005-2009
LEGISLATION AND TAXATION TABLES
Table 1.5.1 ' Taxation Base
Table 1.5.2 ' Historical Excise Rates of Beer
Table 1.5.3 ' Legal Controls on Beer
Table 1.5.4 ' Tax Burden on Beer @ 5% Abv, 2010
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table ' Beer Definitions by Type - Local Segmentation
Table ' Beer Definitions by Type - Standard Price Segmentation
Table ' Beer Definitions by Type - Alcoholic Strength
Table ' Beer Definitions by Type - Speciality Beer
Table ' Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Key Facts
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top Ten Beer Brands, Volume, 2008-2010
Top Ten International Premium and Superpremium Beer Brands, Volume, 2007-2009
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Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart ' Leading Brewers/Importers, 2010
Brewers
PACKAGING
Chart ' Consumption by Pack Material/Type, 2010
Packaging Trends
CHANNEL ANALYSIS
Chart ' Distribution by Channel, 2010
Chart ' Consumption by Price Segment, 2010
Market Valuation and Pricing
Table ' Beer Market Valuation (Local Currency), 2009-2011F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 ' Outlet Universe For Beer ' Number/% Share, 2006-2010
Table 3.4.2 ' Outlet Universe For Beer by Turnover ' Numbers/% Share, 2006-2010
Table 3.5.1 ' Leading Retail Groups For Beer ' Number/% Share, 2006-2010
Table 3.5.2 ' Leading Retail Groups For Beer ' turnover/% Share, 2006-2010
Table 3.8 ' Leading Importers and Distributors, 2010
Table 3.9 - Trade Margin Build-Up Model, 2010
Table 3.10.1 ' Selected Consumer Beer Prices: Off-Premise, 2009-2011
Table 3.10.2 ' Selected Consumer Beer Prices: On-Premise, 2009-2011
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2000-2011F
Commercial Beverage Consumption Per Capita, % Share, 2000-2011F
Commercial Beverage Consumption Per Capita, Growth, 2000-2011F
Commercial Beverage Consumption, Million Litres, 2000-2011F
Alcoholic Beverage Consumption Per Capita ' Litres of Pure Alcohol (LPA) Per Capita, 2000-2011F
Beer Production/Trade/Consumption, 2000-2011F
Beer Production/Trade/Consumption, Growth, 2000-2011F
Consumption of FABs and Cider, 1999-2011F
Beer Foreign Trade by Country (Imports), 2007-2011F
Beer Foreign Trade by Country (Exports), 2007-2011F
Beer Market Valuation (Local Currency), 2009-2011F
Beer Consumption by Local Definition, 2007-2011F
Beer Consumption by Standard Price Segmentation, 2007-2011F
Beer Consumption by Alcoholic Strength, 2007-2011F
Beer Consumption by Type, 2007-2011F
Beer Consumption by Geographic Scope, 2007-2011F
Beer All Trademarks, 2006-2010
Beer Brands by Local Definition, 2006-2010
Beer Brands by Standard Price Segmentation, 2006-2010
Beer Brands by Alcoholic Strength, 2006-2010
Beer Brands by Type, 2006-2010
Beer Imported Beer Brands by Origin, 2006-2010
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Beer Licensed Brands, 2006-2010
Beer Trademark Owners, 2006-2010
Beer Local Operators, 2006-2010
Beer Leading Brewers/Importers, 2006-2010
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2007-2011F
Beer Distribution: On vs Off Premise, 2007-2011F
Section 4 Brewer Profiles
BREWER PROFILES
BOON RAWD BREWERY COMPANY LIMITED
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table ' Boon Rawd Production History, 000s HL, 2006-2010
Table ' Breweries ' 000s HL
Table ' Boon Rawd Full Brand List, ABV%, Pack Type
Table ' Boon Rawd Brewery Brand Volumes, 2006-2010
SAN MIGUEL BEER (THAILAND) LTD
Ownership/ Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - San Miguel Production History, 000s HL, 2006-2010
Table ' Breweries ' 000s HL
Table - San Miguel Full Brand List, ABV%, Pack Type
Table ' San Miguel Thailand Brand Volumes, 2006-2010
THAI ASIA PACIFIC BREWERY COMPANY LIMITED
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table ' Thai Asia Pacific Brewery Production History, 000s HL, 2006-2010
Table ' Breweries ' Capacity 000s HL
Table ' Thai Asia Pacific Full Brand List, ABV%, Pack Type
Table ' Thai Asia Pacific Brewery Brand Volumes, 2006-2010
THAI BEVERAGES PUBLIC COMPANY (THAIBEV)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table ' Thai Beverages Production History, 2006-2010
Table ' Breweries ' Capacity 000s HL
Table - Thai Beverages Full Brand List, ABV%, Pack Type
Table - Thai Beverages Public Company Brand Volumes, 2006-2010
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Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
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