For the third consecutive year, the proportion of consumers shopping for footwear has fallen. Indeed, the 6.7 percentage point decline in this survey is greater than the combined falls of the previous two years. How Britain Shops Footwear examines why share is slipping, who shops for footwear, where they shop and whether they are satisfied with their current store.Identify how main players in footwear drive loyalty and which stores are favoured by disloyal customers to improve your own shopper penetrationUnderstand which strategies are most effective at driving customer loyalty in footwear and justify your own business investmentsData is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunitiesShare of shoppers in the C1 socioeconomic grouping has fallen to 30.0% from 31.6%. These shoppers have taken the hardest impact of the tough economic climate. Discretionary spending is limited and footwear has taken a hit. As the economic outlook becomes more stable frugal shopping habits will remain ingrained in consumer behaviour.Range is the top driver of shopper loyalty to footwear retailers, and has consistently been a top priority for shoppers in the past five years. 58.5% of shoppers rated range as the main driver of loyalty in the latest survey. Targeting your customer with the right mix of products and up-to-date styles is key to converting visitors into main users.Though Clarks' visitor and main user shares have dropped slightly, it remains the market leader by a significant distance in both. While the visitor share profile remains skewed towards older shoppers, there has been a rise in 25'44 year olds shopping at the retailer, a result of a stronger focus on style in new ranges.How has the profile of the consumers shopping at the main footwear players changed over the past year and what has caused this'What drives consumers to shop for footwear at both you and your competitors' What makes them disloyal'How many other stores do your shoppers use for footwear and what stores are these' Will these be a threat going forward'

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UK Consumer Satisfaction Index 2012 Personal Care | Verdict
Consumer Report
Published on April 2012
Report Summary
For the third consecutive year, the proportion of consumers shopping for footwear has fallen. Indeed, the 6.7 percentage point decline
in this survey is greater than the combined falls of the previous two years. How Britain Shops Footwear examines why share is
slipping, who shops for footwear, where they shop and whether they are satisfied with their current store.Identify how main players in
footwear drive loyalty and which stores are favoured by disloyal customers to improve your own shopper penetrationUnderstand
which strategies are most effective at driving customer loyalty in footwear and justify your own business investmentsData is
segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most
opportunitiesShare of shoppers in the C1 socioeconomic grouping has fallen to 30.0% from 31.6%. These shoppers have taken the
hardest impact of the tough economic climate. Discretionary spending is limited and footwear has taken a hit. As the economic
outlook becomes more stable frugal shopping habits will remain ingrained in consumer behaviour.Range is the top driver of shopper
loyalty to footwear retailers, and has consistently been a top priority for shoppers in the past five years. 58.5% of shoppers rated
range as the main driver of loyalty in the latest survey. Targeting your customer with the right mix of products and up-to-date styles is
key to converting visitors into main users.Though Clarks' visitor and main user shares have dropped slightly, it remains the market
leader by a significant distance in both. While the visitor share profile remains skewed towards older shoppers, there has been a rise
in 25'44 year olds shopping at the retailer, a result of a stronger focus on style in new ranges.How has the profile of the consumers
shopping at the main footwear players changed over the past year and what has caused this'What drives consumers to shop for
footwear at both you and your competitors' What makes them disloyal'How many other stores do your shoppers use for footwear and
what stores are these' Will these be a threat going forward'
Table of Content
EXECUTIVE SUMMARY
'About CSI
'Summary of findings ' Personal care
- Asda the overall winner up 16 points on the previous year
- Morrisons second with a 14 point increase
- Boots third, and scores highest for range, quality and service
- Biggest gain advances Sainsbury's to fourth place from seventh
- Biggest loss drops Superdrug to fifth from first
SYNOPSIS AND COMPARATIVES
'Personal care
RANKINGS
'Overall ranking ' personal care
'Winner ' personal care
'Loser ' personal care
'Rankings for range ' personal care
'Rankings for price ' personal care
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'Rankings for convenience ' personal care
'Rankings for quality ' personal care
'Rankings for service ' personal care
'Rankings for ambience ' personal care
'Rankings for facilities ' personal care
'Rankings for layout ' personal care
TABLES
'Table: Personal care highest scoring retailers overall and by factor 2011 & 2012
'Table: CSI comparison of personal care with all retail 2012
'Table: Retailers ranked by overall CSI score 2012
'Table: Personal care retailer with the most significant gain in overall CSI score 2012
'Table: Personal care retailer with the most significant loss in overall CSI score 2012
'Table: Retailers ranked by latest CSI score for range 2007'12
'Table: Retailers ranked by latest CSI score for price 2007'12
'Table: Retailers ranked by latest CSI score for convenience 2007'12
'Table: Retailers ranked by latest CSI score for quality 2007'12
'Table: Retailers ranked by latest CSI score for service 2007'12
'Table: Retailers ranked by latest CSI score for ambience 2007'12
'Table: Retailers ranked by latest CSI score for facilities 2007'12
'Table: Retailers ranked by latest CSI score for layout 2007'12
FIGURES
'Figure: Yearly overall score comparison of personal care with all retail 2007'12
Companies mentioned
CMS Energy Corporation, Hutchison 3G UK Limited, J Sainsbury plc, Wm Morrison Supermarkets Plc
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