The steady rise in the disposable income and proliferation of internet across the country happen to be the primary market drivers for e-Commerce businesses in India. It is anticipated that the tier II & III cities will contribute the most in shaping up the demand curve in the ensuing years. A thorough research on the market shows brimming opportunities for vendors from the mobile internet and social media space. https://www.reportscorner.com/reports/15374/e-Commerce-Market-in-India-2013/

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Reports Corner
e-Commerce Market in India 2013

2. DescriptionDescription
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The steady rise in the disposable income and proliferation of
internet across the country happen to be the primary market
drivers for e-Commerce businesses in India. It is anticipated that
the tier II & III cities will contribute the most in shaping up the
demand curve in the ensuing years. A thorough research on the
market shows brimming opportunities for vendors from the
mobile internet and social media space.

3. Brief SummaryBrief Summary
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The steady rise in the disposable income and proliferation of
internet across the country happen to be the primary market
drivers for e-Commerce businesses in India. It is anticipated that
the tier II & III cities will contribute the most in shaping up the
demand curve in the ensuing years. A thorough research on the
market shows brimming opportunities for vendors from the
mobile internet and social media space.
The Indian e-Commerce market primarily comprises of five major
segments i.e. online travel, retail, financial services, digital
downloads and ‘other services’, wherein the online travel and
retail segments dominate the overall pie with a cumulative share
of more than 85%. Of all, online retail happens to be the fastest
growing segment in the Indian market.
Competition in the market is severe and low consumer loyalty
prevailing in the market furthers the competition by manifolds.

4. Brief SummaryBrief Summary
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Revamped business strategies, consolidations and innovation in
products/service delivery model have become the most eminent
trends in the market.
An Analysis of the basic causes which actually boost the market
in favor of the players, has highlighted the major market boosters
in the likes of increased disposable income, increasing internet
penetration & PC user base and ease of transaction. On the other
hand, issues hindering the profitability of players include the high
cost of online advertising, losses incurred in providing Cash-on-
Delivery (COD) services to end consumers and operational cost
stack-ups. These practical challenges have taken a heavy toll on
the vendors operating in the market, especially in the online retail
segment. However, nullifying these challenges is not an easy way
for the players and hence business models are constantly being
tweaked and revamped in order to squeeze in maximum
profitability.

5. Brief SummaryBrief Summary
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Indian e-Commerce market is currently brimming with
opportunities and vendors are poised to reap substantial benefits
from the same. The exponential growth in the usage of mobile
internet can be effectively utilized by vendors to gain a deeper
market reach. Further, mobile internet can also be beneficial for
an effective and efficient marketing medium which paves way for
a better customer acquisition and retention process. Additionally,
the massive user base of social networking websites have
become the biggest database for vendors to scout for prospective
customers. Advanced analytical tools and applications have made
the job easier for vendors in India.
Competition in the market is seen to be highly stiff and factors
such as low brand loyalty, price sensitivity and affinity towards
discounted offers & services amongst consumers makes the
competition even severe.

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Under demand generation, the possible demand scenario for
electric vehicles, projected demand for electric vehicles in 2020
based on various technologies and types of electric vehicles,
government incentives for each type of electric vehicle segment
and the method of channelizing the demand incentives have been
mentioned. This is followed by the introduction of the research
and development of electric vehicles along with the comparison of
global R&D scenario with the Indian market. The report also
mentions the strategies to build R&D capability, depicts the
required framework for implementing the electric vehicle R&D
program, identifies the high priority R&D area for electric vehicle
and tabulates the total R&D expenditure for each type of electric
vehicle segment across different R&D areas.
Advanced analytical tools and applications are being constantly
sought after by players in order to create a better scope in the
market.

7. Table of ContentsTable of Contents
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Slide 1: Executive Summary
Macro Economic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Aug
2012-Jan 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011 - Feb 2012), Exchange Rate: Monthly (Sep 2012- Feb 2013)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-
11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: e-Commerce Market Scope
Slide 6: Illustration – e-Commerce System Work Model
Slide 7: Illustration – Transaction Flow within an e-Commerce System
Market Overview

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Slide 8: e-Commerce India Overview, e-Commerce Market Size & Growth (2012-2017e) and e-Commerce
Market Split (2012)
Slide 9: e-Commerce Market India – Online Travel Snapshot, Benefits for Players, Market Size & Growth
(2012) and Major Online Travel Website’s Reach (Last 3 Months)
Slide 10-13: e-Commerce Market India – Online Retail Snapshot, Fastest Growing Categories, Market Size
& Growth (2012), Major Online Retail Website’s Reach (Last 3 Months), Online Retail Demand in India
(Region Wise), Major Retail Hubs (Cities) in India, Popular Products Sold in India (Urban) in 2012, Major
Rural Hubs (States) in India and Popular Products Sold in India (Rural) in 2012
Slide 14: e-Commerce Market India – Online Financial Snapshot, Major Online Financial Services, Market
Size & Growth (2012) and Focus of Online Financial Services
Slide 15: e-Commerce Market India – Online Other Services Snapshot, Major Drivers, Market Size &
Growth (2012) and Segment Split (2012)
Slide 16: e-Commerce Market India – Online Digital Downloads Snapshot, Drivers, Market Size & Growth
(2012) and Popular Segments
Slide 17: Demand and Supply Perspective (e-Commerce Vendors and Users)
e-Commerce Technology
Slide 18: e-Commerce Website Design
Slide 19: e-Commerce Website Development Phase

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Market Boosters
Slide 20: Market Boosters – Summary
Slide 21: Increased Spending Power, Total no. of Household (mn) (2005, 2015e, 2025e) and Aggregate
Annual Disposable Income (2005, 2015e, 2025e)
Slide 22-23: Increasing Internet Penetration and PC Users, Desktop, Notebooks & Netbooks Sales (2009-
10, 2010-11), Total Internet Subscribers (2011 – 2015e), Number of Broadband Subscribers (2010 – 2015e),
Internet Users Growth – BRIC Nations (July 2011 and July 2012) and Comparison of India’s Internet
Scenario with the Global Scenario (2011)
Slide 24-25: Ease of Transaction, Credit & Debit Card Transactions – Volume (FY 2007 – FY 2011) and
Credit & Debit Card Transactions – Value (FY 2007 – FY 2011) and Some Major Benefits e-Commerce
Issues Hindering Profitability of Players
Slide 26: Market Challenges – Summary
Slide 27: Online Advertising Expenses
Slide 28: Losses Incurred for COD, Transaction Split (2012) and COD Expenses – e-Commerce Vendors
India
Slide 29: Cost Stack-ups

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Trends
Slide 30: Trends – Summary
Slide 31-33: Changes in Business Models
Slide 34: Refreshed Strategies
Competitive Landscape
Slide 35: Illustration – Example of e-Commerce Ecosystem
Slide 36: Porter’s Five Forces Analysis
Slide 37-39: Competitive Benchmarking
Slide 40: Major Public Players – Summary
Slide 41-68: Major Public Players
Slide 69: Major Private Companies – Summary
Slide 70-132: Major Private Players

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Consumer Insights
Slide 133-139: Consumer Survey Responses
Market Opportunity
Slide 140: Opportunity Summary
Slide 141-151: Market Opportunity
Strategic Recommendation
Slide 152-157: Strategic Recommendations
Appendix
Slide 158-159: Appendix
Slide 160: Sources of Information

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