Yomego - social changing brand reputation

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Reputation Online

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yomego: Who we are

[object Object],[object Object],[object Object],Yomego: What we do

2011: Born social? Eric Schmidt: In two years, smartphone sales will surpass PC sales Forrester: Tablet sales will surpass laptop sales by 2015

Social media is hard to pin down

[object Object],[object Object],[object Object],[object Object],[object Object],Social media is hard to measure

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Making sense of monitoring

Revisiting the Interbrand 100 Source: Top 50 brands in social media, forthcoming NMA supplement in conjunction with Yomego & Alterian

eBay #1? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technology brands get it Samsung, #9 – 3D projections, YouTube takeovers Dell, #12 – The great success story Automotive brands are getting it Ford#7, Honda, Hyundai, Ferrari etc appear too

Some luxury brands get it Gucci, #6

Some luxury brands don’t Moet & Chandon, not listed

Social media must be consistent

Strong Brands Integrate Social And this time, it’s more than just uploading your advert to YouTube

Global brands must face local challenges & remain relevant

The Interbrand criteria still apply Leadership Stability Market Support International Trend Protection … but social media is very much part of the equation

The Lighthouse 70 Mitchell Street, Glasgow G1 3LX w. www.yomego.com t. +44 (0) 141 582 0600 f. +44 (0) 141 582 0699 Q&A?

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GenAI Risks & Security Meetup 01052024.pdf

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

How to Troubleshoot Apps for the Modern Connected Worker

How to Troubleshoot Apps for the Modern Connected Worker

How to Troubleshoot Apps for the Modern Connected Worker

Handwritten Text Recognition for manuscripts and early printed texts

Handwritten Text Recognition for manuscripts and early printed texts

Handwritten Text Recognition for manuscripts and early printed texts

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Finology Group – Insurtech Innovation Award 2024

Finology Group – Insurtech Innovation Award 2024

Finology Group – Insurtech Innovation Award 2024

Histor y of HAM Radio presentation slide

Histor y of HAM Radio presentation slide

Histor y of HAM Radio presentation slide

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

A Year of the Servo Reboot: Where Are We Now?

A Year of the Servo Reboot: Where Are We Now?

A Year of the Servo Reboot: Where Are We Now?

The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Yomego - social changing brand reputation

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6. 2011: Born social? Eric Schmidt: In two years, smartphone sales will surpass PC sales Forrester: Tablet sales will surpass laptop sales by 2015

7. Social media is hard to pin down

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10. Revisiting the Interbrand 100 Source: Top 50 brands in social media, forthcoming NMA supplement in conjunction with Yomego & Alterian

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12. Technology brands get it Samsung, #9 – 3D projections, YouTube takeovers Dell, #12 – The great success story Automotive brands are getting it Ford#7, Honda, Hyundai, Ferrari etc appear too

13. Some luxury brands get it Gucci, #6

14. Some luxury brands don’t Moet & Chandon, not listed

15. Social media must be consistent

16. Strong Brands Integrate Social And this time, it’s more than just uploading your advert to YouTube

17. Mistakes harm your brand

18. Global brands must face local challenges & remain relevant

19. The Interbrand criteria still apply Leadership Stability Market Support International Trend Protection … but social media is very much part of the equation

20. The Lighthouse 70 Mitchell Street, Glasgow G1 3LX w. www.yomego.com t. +44 (0) 141 582 0600 f. +44 (0) 141 582 0699 Q&A?

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