The fitness equipment industry in India is witnessing significant growth as Indians increasingly become health and fitness conscious. The market is estimated to be worth INR 12.5 bn in 2008 and is expected to reach INR 63.3 bn by 2012. The end-user segments include individuals using fitness equipments at home and institutions like health clubs, corporate houses. The report provides a brief overview of the fitness equipment industry including market size, growth, types of equipments and key segments. An analysis of drivers explain growth factors such as increasing health and fitness consciousness amongst Indians, growing demand from corporate houses, entry of foreign fitness chains/clubs, reduction in prices and import duties and real estate boom. The key challenges identified include lack of R&D facilities in the country, lack of consumer confidence in Indian equipments, lack of good fitness trainers and lack of space in residential complexes. The key trends identified include health chains entering equipment retailing market, introduction of innovative products and emergence of new distribution channels. A large share of the fitness equipments is imported. Therefore, the competition section analyses the Government FDI policy and franchisee route of market entry in Indian market. It also identifies and profiles major foreign players, domestic players and leading distributors in terms of their tie ups, product portfolio and strategies in India.

1. Fitness Equipment Market - India
April 2009

2. Executive Summary
Estimated worth INR XX bn in 2008; Expected to reach INR YY bn by 2012
Annual growth rate of a%
Market Key segments : Home segment and Institutional segment
Types of fitness equipments: Cardiovascular Equipment and Weight Training Equipment
LE
Drivers: Challenges:
Indians becoming health and fitness Lack of R&D facilities in India
Drivers &
Challenges
conscious
MP
Growing demand from companies
Entry of foreign fitness chains/clubs
Lack of consumer confidence in Indian
equipments
Lack of good fitness trainers
SA
Reduction in prices and import duties
Real Estate boom
Health chains enter equipment retailing market
Lack of space in residential complexes
Trends Emergence of new distribution channels
Introduction of innovative products
Market is dominated by foreign brands like A,B and C
Foreign equipment brands have distribution tie ups with Indian companies
Competition A large number of importers and small players compete for a share in the Indian fitness
equipment industry
FITNESS EQUIPMENT MARKET – INDIA.PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
FITNESS EQUIPMENT MARKET – INDIA.PPT 3

4. Fitness equipment industry has a huge growth potential as only
a fraction of urban India practices workout regularly
Overview Market Size and Growth
•Fitness equipment market worth INR XX bn in INR bn
2008 100
•Fitness equipments can be classified as – B
a%
LE
Cardiovascular Equipments: Treadmills, 50 Z
Stationary bicycles, Stair climbers, Rowing Y
X
P
machines, Elliptical cross-trainers V W
U
Weight Training Equipment: Weight lifting 0
M
machines, barbells , various types of benches bars
and racks
SA
•Industry has huge growth potential as only b%
of the urban Indian population regularly
2006
Segment share
2007 2008 2009 2010 2011 2012
Home segment
practices workout
u%
•Demand for fitness equipment is attracting
companies from US, Australia and Europe
v%
Institutional segment
Source:
FITNESS EQUIPMENT MARKET – INDIA.PPT 4

5. Drivers & Challenges
Challenges
Drivers
Lack of R&D Facilities in India
Indian becoming Health and
Fitness Conscious
Lack of Consumer Confidence in
Growing Demand from Indian Equipments
Companies
Lack of Good Fitness Trainers
Entry of Foreign Fitness Chains/
Clubs
Lack of Space in Residential
Reduction in Prices and Import Complexes
Duties
Real Estate Boom
FITNESS EQUIPMENT MARKET – INDIA.PPT 5

6. Key Trends
Health Chains enter Equipment
Retailing Market
Trends
Introduction of Innovative Emergence of New Distribution
Products Channels
FITNESS EQUIPMENT MARKET – INDIA.PPT 6

7. Foreign Players (1/2)
Foreign Player Products India Strategy
A Tread mills, cycles, muscle • It has appointed X as its marketing partner in India
trainers, Ellipticals and Rowers • A is looking for growth in Tier I and II cities in India
B Home gyms, functional trainers, • B has a tie-up with Y for distribution in India
free weight systems, free weight
LE
machines, benches and racks,
weights and dumbbells
C
MP
Treadmills, cross trainers,
exercise bikes and various plate
• X is distributing its products in India through Y
• X is introducing latest technology products in India based on
A
loaded equipment its expertise in biomechanics, ergonomics and physiology
D
E
S
Treadmills, Elliptical Trainers,
Exercise Bikes, Ascent Trainer
Treadmills, elliptical cross
• Z distribute its products in India through distributor Y
• X fitness has tied up Y for distribution
trainers, exercise bikes, summit • It has a tied up with Z to offer finance loan to consumers
trainers, home gyms and racks upto INR XX mn
• It is now planning to set up x company-owned showrooms in
India at an investment of INR YY mn
Source:
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8. Thank you for the attention
The Fitness Equipment Market report is a special feature from Research on India.
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Gagan Uppal Gaurav Kumar
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