India has emerged as a one-stop destination for game development with outsourced services constituting 80% of total market. The market for gaming development in India is expected to witness growth of 37% p.a. and reach INR 14 million by 2012. Mobile gaming is likely to dominate the market with its share in the total Indian gaming market expected to increase from 63 % in 2008 to 71% by 2012. The report provides a snapshot of the gaming market including all segments - mobile, online, console and PC gaming. It provides a quick overview of the market with estimated market size, growth rate and revenues split. An analysis of drivers reveals that increase in disposable income, favourable demographics, cost competitiveness, proliferation of internet, increasing PC & mobile penetration and growth immobile value added services is driving growth in this sector. The key challenges identified include poor broadband quality, high piracy rate, manpower management, high duty rates in consoles, handset compatibility and revenue sharing issues in mobile gaming. Future trends identified include localization of content, new payment mechanisms, rise in popularity of Rise in Popularity of Massively Multiplayer Online Game (MMOG), Creation of gaming zones/ Organized Cyber Café chains and investments by gaming firms in India. The competitive landscape identifies major game development companies and gaming portals in India including their business overview and work portfolio. The report also provides details of the private equity investments and key developments in the sector.

1. Gaming Industry - India July 2009

6. Cost Competitiveness Proliferation of Internet Increasing Mobile Penetration and Growth in MVAS Market Drivers Increase in Disposable Income Favorable Demographics Increasing PC Penetration Manpower Management Broadband Quality Challenges High Piracy High Duty Rates in Consoles Gaming Devices and Titles Handset Compatibility and Revenue Sharing issues in Mobile Gaming

7. Trends Rise in Popularity of Massively Multiplayer Online Game (MMOGs) Localization of Content Creation of Gaming Zones/ Organized Cyber Cafe chains New Payment Mechanism

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