For the complete report, get in touch with us at: info@netscribes.com The Global Positioning Systems (GPS) market is valued at INR 4.7 bn in 2009 and is expected to grow dynamically in the future. The increase in demand for tracking and navigation services from a wide spectrum of consumer segments is expected to drive the market. Domestic and foreign participation has been continuously increasing as they compete for a sizeable share in this market with high profit opportunities. The report begins with an introduction to the market stating the various segments in the market, the end users and the benefits accrued to users. This is followed by an overview of the industry indicating market size, growth and the share contributed by each segment to the market. An analysis of the drivers explains growth factors, for each segment, such as the growth in logistics vertical, growth in radio cabs, demand from the BPO sector, increasing penetration of high end phones, entry of mapping portals, increasing sales of luxury cars and government initiatives. The key challenges identified include the lack of awareness and consumer perception, fragmented logistics sector and operational issues. The report identifies the key trends including partnerships forged by GPS device makers and automobile firms, mobile phone players providing free services and new emerging applications. Competition section profiles major domestic and foreign players in the market. The section contains a snapshot of their corporation, operational segments and business highlights, providing an insight into the existing competitive scenario.

1. GPS Tracking and Navigation Market - India
March 2010

2. Executive Summary
•The Global Positioning Systems (GPS) market is valued at INR XX bn in 20- - ; Expected to reach
INR YY bn in 20- -
Market •The market can be segmented in to GPS tracking market and GPS navigation market
•GPS market in India is expected to grow owing to an increased use of technology in fleet
management, transport navigational systems and other areas
LE
Drivers: Challenges:
Drivers &
Challenges
Tracking
MP
– Growth in logistics vertical
– Growth in radio cabs
Navigation
– Increasing penetration of
high end phones
– Lack of awareness and consumer
perception
SA
– Demand from BPO Sector – Entry of mapping portals – Fragmented logistics sector
– Increasing sales of luxury cars – Operational issues
•GPS device makers forging partnerships with automobile firms
Trends •Mobile phone players providing free services
•New emerging applications
• Majority of players provide P solutions
• Stand alone GPS devices and solution providers are facing stiff competition from GPS enabled
Competition mobile phones
• Popular foreign brands used by solution providers include Company 1, Company 2, Company 3
and Company 4
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 2

3. •Introduction
•Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 3

4. GPS market in India is expected to grow as demand for
simple and low cost solutions increases
Market Overview Market Size and Growth
• GPS market in India is at a nascent stage but is INR bn
growing rapidly owing to an increased use of 25 W
technology in fleet management, transport 20
navigational systems and other areas a%
LE
15
• Rising popularity of GPS enabled phones has also 10
P
helped growth in the market V
5
U
• Currently, commercial applications comprise of a
M
0
major proportion of the market
SA
2006 2009e 2012e
• The market can be segmented as:
GPS Tracking market Estimated Segmented Share (2010)
GPS Navigation market
• Other popular GPS applications include: Segment 1
Maps and geo-tagging/geo-coding b%
Dynamic location-based searches
• Many local and international GPS companies have
entered the market and are competing to grab a share
of this market, especially in logistics for tracking cargo c%
and trucks across India Segment 2
Source:
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 4

5. Drivers - Summary
Growth in Logistics Demand from BPO
Growth in Radio Cabs
Vertical Sector
Tracking
Drivers
Navigation
Increasing Penetration Entry of Mapping Increasing Sales of
of High End Phones Portals Luxury Cars
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 5

6. Challenges - Summary
Lack of Awareness and
Consumer Perception
Challenges
Operational Issues Fragmented Logistics Sector
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 6

7. Trends - Summary
Solution Providers Forging
Partnerships With
Automobile Firms
Trends
Mobile Phone Players
New Emerging Applications
Providing Free Services
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 7

8. Major Indian Players (2/8)
Device
Player Tracking Navigation Business Description
Manufacturer
Company 1 • Based in Hyderabad
• It provides GPS vehicle tracking systems and handheld
devices
• Clients include A, B, C, D and E
Company 2 • The company is based in Mumbai
• It launched its GPS vehicle tracking system in Dec 20- -
Financials:
• It reported a total income of INR Q bn and a net loss of
INR W mn in FY 20-- - --
Company 3 • It provides fleet management systems
• Merged with Company L, an J based company in 20- -
• Signed a Memorandum of Understanding with
Company O in June 20- -, for jointly promoting its
telematics solutions along with Company E solutions in
Country G
Source:
SAMPLE
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 8

9. Thank you for the attention
The GPS Market report is part of Information Technology Series from Netscribes
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GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 9