For the complete report, get in touch with us at : info@netscribes.com The general notion of tracking subjects has resulted in the advent of Global Positioning System (GPS) as a major breakthrough that the world had witnessed. Though the technology has been adopted a lot earlier in the developed countries, India is fast catching up the trend. GPS has surfaced as a ubiquitous concept that looks at bringing the entire world into close proximity by connecting far-off subjects. The report begins with the introduction of concept of GPS along with a brief description of the types of tracking. It then goes on to describe the basic framework of the functioning of GPS through its work model. The different components that get synergized to form the GPS ecosystem are described in the following section. It is followed by market overview which can be segregated into the global and the Indian scenario respectively. The global market overview is elaborated with a general introduction as well as a market size by shipment and values. The global market is slated to increase at the rate of 25-30% and a prediction is stated till 2016. An overview of the Indian GPS market comes next wherein along with the understanding of the sector, the market size as well as a market structure is also presented. This is immediately followed by the differentiation of the GPS market into two primary heads. The focus then shifts towards the Geographic Information System (GIS) wherein a take on the concept of GIS along with the Indian market overview is rendered. The GIS market overview comes with the market size figures and the segments where it operates. The following sections speak about the product categories and the benefits associated with GPS in the country. The report then progresses towards implementation of GPS as a mobile phone technology and also deliberates on the modified version of technology that aims at ameliorating the usage for consumers. The discussion then moves towards GPS being implemented in Small and Medium Businesses (SMBs).

1. GPS Tracking and Navigation Market in India
August 2012

2. Executive Summary
 GPS market in India is at an initial stage but is growing rapidly owing to an increased use of
technology across various sectors
Market  GPS systems are predominantly categorized into 2 segments namely tracking and navigation
 A modified version of GPS technology is that of A‐GPS technology that promises to overcome the
glitches that normal GPS system possesses and finds its usage in mobile phones
Drivers Challenges
– Growth in logistics vertical – Customer retention
Drivers & – Growth in radio cabs
Challenges – Fragmented logistics sector
E
– Increasing penetration of high end
phones – Lack of awareness and consumer
PL
– Demand from the BPO sector perception
– Increasing sale of luxury cars
AM
– Operational issues
– Entry of mapping portals
Trends S
 GPS providers cement bond with automobile
manufacturers
 GPS providers look at partnering with stores
 Mobile phone players rendering free services
 GPS system introduced for bikes
 Entertainment options offered with GPS
devices
 India to have its own GPS
 Emergence of new applications in the sector  GPS installed in public transport system
Major Players
Competition Advanced Micronic Devices CE Infosystems Garmin India
Navteq India SatNav Technologies TomTom India
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 2

3. •Introduction
•Market Overview
•Product Categories
•GPS Benefits
•Mobile Phone GPS Technology
•GPS for SMBs
•Drivers & Challenges
•Government Regulations
•Trends
•Major Players
•Strategic Recommendation
•Appendix
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 3

4. India has woken up to the technology and is fast catching up
with the advancements made in this domain SAMPLE
GPS – Indian Market Overview
• GPS market in India is at an initial stage but is growing rapidly owing to an increased use of technology across
various sectors
 Rapidly growing market of GPS enabled vehicles is the primary support for this market in India
• Emergence of GPS oriented services from telecom companies and easily affordable GPS enabled mobile
phones is further fueling growth in the market
 Players like BlackBerry has strategically targeted the corporate segment of the market
 Government of India is also playing a crucial part in boosting the market, with its pipeline projects of equipping airports with
GPS
• It primarily finds its implementation across various sectors, some of the major sectors include logistics, sales,
taxi and fleet management companies
• Many local and international GPS companies have entered the market and are competing to grab a share in
this market, especially in logistics for tracking cargo and trucks across India
GPS – Market Size & Growth Market Structure (2012e)
INR bn r u1
s u2
s
q
p
o
m n
0 t
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 4

5. Digital mapping for navigation is the chief stimulant for this
market to grow SAMPLE
GIS – Indian Market Overview GIS – Segments
• Emerging market as India is continuing with its trend of investing p4
in infrastructure fro electric power distribution, water and p3
p1 p5
wastewater and telecommunications p6
• The Indian market is waking up to the adoption of GIS in utilities
in order to improve infrastructure management processes
• Recently, v1 is considering using GIS maps and population data
to penetrate rural India and identify its varied communities of p2
interest
INR bn
u
Market Size
v
t &
s Growth
r
p q
0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 5

6. Drivers & Challenges – Summary
Drivers Challenges
Growth in logistics vertical Customer retention
Growth in radio cabs Fragmented logistics sector
Increasing penetration of high end Lack of awareness and consumer
phones perception
Demand from the BPO sector Operational issues
Increasing sale of luxury cars
Entry of mapping portals
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 6

7. As luxury car makers introduce GPS systems in their cars to
make it a cut above the rest, demand for GPS soars
Increasing sale of luxury cars Impact
• Sale of luxury cars (cars priced above INR 2 mn) have witnessed a steady increase during 2011
• Key players in the market include Mercedes Benz, Audi, BMW, Skoda, Volvo and Toyota
PLE
• GPS systems are a popular aftermarket accessory in luxury cars
SAM
 It also helps owners nab thieves in case the car gets stolen and has a GPS system installed in it
• Volvo Car India, the Indian arm of the Swedish car major Volvo Car Corporation is offering on‐
board GPS navigation system on both its r1 and r2
• With the rising sales of luxury passenger cars, demand for such a navigational GPS devices are
expected to witness simultaneous growth
Luxury Car – Growth In‐car Navigation Market – Growth
INR bn Mn Units h
e
i j
j
d i
c h
g
b f
a
0 0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 7

8. Trends – Summary
GPS providers cement bond with automobile manufacturers
GPS providers look at partnering with stores
Mobile phone players rendering free services
Emergence of new applications in the sector
`
Key Trends
GPS system introduced for bikes
Entertainment options offered with GPS devices
India to have its own GPS
GPS installed in public transport systems
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 8

9. GPS finds its way to public transport systems to render
safety to plebians SAMPLE
GPS installed in public transport systems
• Public transport in India is witnessing sea‐change owing to the installation of GPS systems in transport means
such as buses
• ‐ has become a city to boast of having buses that are GPS enabled to render commuters with safety, security as
well as good ambience
Advantages
t1
• u1 has launched 70 non‐air‐conditioned 32‐42
t2
seat buses in ‐
T • These buses are plying at a frequency of 5
R t3
minutes that look at bringing a safe and
E
N comfortable ride for its commuters t4
D • A significant factor in this regard is that the
buses are equipped with latest technology in t5
the likes of GPS systems
t6
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 9

10. Public: Domestic Company – Company 1 (1/3)
Company Information
SAMPLE
Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
India Head Office
Products and Services
Category Products/Services
Key People
Name Designation
Products & Services S1, s2
P1 D1
P2 D2
P3 D3
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 10

11. Public: Domestic Company – Company 1 (2/3)
Financial Snapshot Key Ratios
SAMPLE
Revenue Total Income Profit y‐o‐y change
Particulars 2011 2010 2009 2008
(2011‐10)
INR mn Net Profit/Loss INR mn
t Profitability Ratios
r s Operating Margin ‐2.54 4.32% 6.86% 8.35% 11.77%
q
Net Margin 1.96 2.35% 0.39% 2.47% 1.92%
Profit Before Tax Margin ‐1.66 2.56% 4.21% 5.72% 8.38%
Return on Equity 5.59 6.64% 1.05% 6.08% 4.58%
Return on Capital Employed ‐6.92 15.10% 22.02% 25.23% 32.97%
0 0 Return on Working Capital 11.47 13.65% 2.18% 14.86% 10.55%
20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets 2.43 2.82% 0.38% 1.79% 1.34%
Financial Summary Return on Fixed Assets 17.67 20.73% 3.06% 18.22% 14.35%
Cost Ratios
• The company incurred a net profit of INR ‐ mn in FY 2011 and INR ‐ Operating costs (% of Sales) 2.43 95.56% 93.12% 91.38% 87.78%
mn in FY 2010 Administration costs (% of
‐0.58 19.32% 19.91% 21.41% 22.07%
• The company reported total Income of INR ‐ mn in FY 2011, Sales)
registering an increase of ‐% over FY 2010 Interest costs (% of Sales) ‐0.23 2.14% 2.36% 2.77% 3.44%
• The company earned an operating margin of ‐% in FY 2011 a
Liquidity Ratios
Current Ratio 4.78% 1.31 1.25 1.16 1.17
decrease of ‐ percentage points over FY 2010
Cash Ratio 55.22% 0.11 0.07 0.08 0.10
• The company reported debt to equity ratio of ‐ in FY 2011, a Leverage Ratios
decrease of ‐% over FY 2010 Debt to Equity Ratio ‐18.27% 1.60 1.95 2.62 2.64
Key Financial Performance Indicators Debt to Capital Ratio ‐1.12% 0.33 0.33 0.33 0.35
Interest Coverage Ratio ‐28.50% 2.08 2.91 3.12 3.55
Indicators Value (dd/mm/yyyy) Efficiency Ratios
Market Capitalization (INR mn) Fixed Asset Turnover 9.52% 8.57 7.82 7.14 7.20
Total Enterprise Value (INR mn) Asset Turnover 18.83% 1.16 0.98 0.70 0.67
EPS (INR) Current Asset Turnover 19.73% 1.35 1.13 0.80 0.76
Working Capital Turnover 1.49% 5.64 5.55 5.82 5.29
PE Ratio (Absolute)
Capital Employed Turnover 2.53% 2.74 2.68 2.38 2.30
Improved Decline
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 11

12. Public: Domestic Company – Company 1 (3/3)
Key Business Segments
SAMPLE
Key Geographic Segments
100% Geographic segments for the
company for the last 3 years are
50% not available
0%
20‐‐ 20‐‐ 20‐‐
Key Information
Description Details
• ‐ is hailed as being the first company to bring GPS technology in India
• ‐ activities are categorized under ‐ different divisions namely p1, p2, p3
• Strategic Electronic Division operates with focus on three technology areas including p4,
Overview p5, p6
• It supplies and supports GPS products from globally acclaimed manufacturers for
applications in control and guidance, navigation, tracking, timing and network
synchronization, survey, ionospheric research and others
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 12

13. Private: Domestic Company – Company 2 (1/3)
Company Information
SAMPLE
Offices and Centres – India
Registered Address
Tel No.
Fax No.
Website
Year of
Incorporation
Registered
Address
Products and Services
Category Products/Services
Services S4 Key People
Name Designation
P1 D1
P2 D2
P3 D3
P4 D4
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 13

14. Private: Domestic Company – Company 2 (2/3)
Financial Snapshot Key Ratios
SAMPLE
Total Income y‐o‐y change
Particulars 2011 2010 2009 2008
Total Income Profit (2011‐10)
INR mn Profit / Loss INR mn Profitability Ratios
p Operating Margin 26.98 21.74% ‐5.24% 1.97% 8.38%
o Net Margin 20.42 15.11% ‐5.31% 0.54% 4.93%
Profit Before Tax Margin 26.98 21.74% ‐5.24% 1.97% 8.38%
m n Return on Equity 70.32 46.90% ‐23.42% 1.30% 12.93%
Return on Capital Employed 260.78 101.96% ‐158.81% 4.72% 31.35%
Return on Working Capital 68.86 46.14% ‐22.71% 1.35% 17.57%
Return on Assets 46.31 32.16% ‐14.16% 0.87% 9.97%
Return on Fixed Assets 145.86 106.12% ‐39.74% 2.49% 26.84%
0 Cost Ratios
20‐‐ 20‐‐ 20‐‐ 20‐‐ Operating costs (% of Sales) ‐26.98 78.26% 105.24% 98.03% 91.62%
Administration costs (% of
N.A. N.A. N.A. N.A. N.A.
Financial Summary Sales)
Interest costs (% of Sales) N.A. N.A. N.A. N.A. N.A.
• Company incurred a net profit of INR ‐ mn in FY 2011, as Liquidity Ratios
compared to net loss of INR ‐ mn in FY 2010 Current Ratio 35.24% 2.28 1.68 3.00 2.24
Cash Ratio ‐33.63% 0.21 0.31 0.69 0.47
• It reported total Income of INR ‐ mn in FY 2011, Leverage Ratios
registering a decrease of ‐% over FY 2010 Debt to Equity Ratio ‐30.87% 0.43 0.62 0.45 0.24
Debt to Capital Ratio ‐21.64% 0.30 0.38 0.31 0.19
• Earned an operating margin of ‐% in FY 2011, an increase Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A.
of ‐ percentage points over FY 2010
Efficiency Ratios
• The company reported a debt to equity ratio of ‐ in FY Fixed Asset Turnover ‐6.09% 7.03 7.48 4.61 5.44
2011, a decrease of ‐% over FY 2010 Asset Turnover ‐20.12% 2.13 2.67 1.62 2.02
Current Asset Turnover ‐1.33% 1.71 1.74 1.66 1.97
Working Capital Turnover ‐28.57% 3.05 4.28 2.50 3.56
Capital Employed Turnover ‐29.57% 3.11 4.41 2.41 2.62
Improved Decline
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 14

15. Private: Domestic Company – Company 2 (3/3)
Key Recent Developments
SAMPLE
Description News
• Has established its name in the fields of a1,a2,a3
• Has also been involved in GNSS related research and development since ‐‐
Overview • Boasts of developing GPS receiver core technology based on both fixed and floating point
DSP platforms
• More than 40 employees are trained by a4 and a5
• Its GNSS products is known for its coverage and include receivers for a6, a7, a8, a9
Services
• Its GNSS products can be categorized under y1, y2, y3, y4, y5
• Has announced the launch of a10 which is a miniature, high performance, multi‐
constellation sensor targetted towards varied market segments as automotive, consumer
Recent Update
electronics, wireless infrastructure and healthcare
 It offers splendid performance in positioning and timing even under obstructed sky view
GPS TRACKING AND NAVIGATION MARKET IN INDIA 2012.PPT 15

16. Thank you for the attention
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