For the complete report, get in touch with us at : info@netscribes.com The greeting cards market in India has been growing due to partnerships and strategic tie-ups with multi-brand outlets. Due to changing cultures, consumers are becoming aware of new greeting card occasions. The report begins with the market overview section providing the sales and growth of greeting cards market. The section also includes EXIM figures for greeting cards in India. An analysis of the drivers explain the factors for growth of the industry including partnerships and strategic tie-ups, licensing agreements, use of electronic data interchange (EDI), increased demand for customized greeting cards and emergence of greeting card occasions. The key challenges include Easy access to internet and telecom for communicating greetings and people buying presents instead of cards. Key trends in the market have also been analyzed including diversification of greeting cards players, introduction of new range of cards, promotional activities and online greeting cards with shipping charges. The competition section provides an overview of the competitive landscape of the market. It includes a brief profile of the major players including their business highlights, investments, expansions, financials etc. The key developments section covers the major happenings in the market.

1. Greeting Cards Market – India
April 2011

2. Executive Summary
The market is estimated to be INR XX bn in 20--
Per capita consumption of greeting cards is estimated at a low YY in 20--
Market Exports grew in 20-- as compared to 20-- due to emergence of new greeting card occasions
Player 1, the leading player has a tie-ups with C 1 and C2 – both charitable organizations
Drivers:
PLE
Partnerships & Strategic tie-ups
Challenges:
Emergence of greeting card occasions
Drivers &
Challenges
SAM
Licensing agreements
Use of electronic data interchange (EDI)
Increased demand for customized greeting
People buying presents instead of
cards
cards
Emergence of greeting card occasions
Diversification of greeting card players Online greeting cards with shipping charges
Trends Introduction of new range of cards
Promotional activities
Player 1 is India's market leader in the social expressions industry with over a% market share in
the organized sector
Competition There are very few major players having pan-India presence
Regional players largely focus on their respective geographical areas
GREETING CARDS MARKET IN INDIA 2011.PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
GREETING CARDS MARKET IN INDIA 2011.PPT 3

4. Greetings cards market is growing at an impressive rate
Market Overview Exports (2005-10)
•Greeting cards market estimated to be about
‘INR mn
INR XX bn in 20--
200 X%
LE
• In 20--, the industry witnessed a growth of a% in a b e
sales as compared to 20-- 150
P
d
• Per capita consumption of greeting cards is c
100
estimated at a low b in 20--
• The industry is highly unorganized in India
SAM
With the advent of malls, supermarkets in major parts of
the country, the market is moving towards becoming
largely organized in nature
50
0
2005-06 2006-07 2007-08 2008-09 2009-10
Very few major players with pan India presence Imports (2005-10)
• Greeting and Gifts industry worldwide is known as
“ABCD” ‘INR mn X%
d
• The ABCD market is growing at l%-m% per annum in 8
c
20-- e
6
• Exports grew in 20-- as compared to 20-- due to
popularity of new greeting card occasions such as Q 4 a
Day, W and E Day b
2
• Imports was less as compared to 20-- due to rise in
manufacturing plants 0
2005-06 2006-07 2007-08 2008-09 2009-10
Source:
GREETING CARDS MARKET IN INDIA 2011.PPT 4

5. Drivers & Challenges – Summary
Drivers
Partnerships & Strategic tie-ups with
multi-brand outlets Challenges
Licensing agreements improves brand Easy access to internet and telecom
existence for communicating greetings
Use of electronic data interchange People buying presents instead of
(EDI) cards
Increased demand for customized
greeting cards
Emergence of greeting card occasions
GREETING CARDS MARKET IN INDIA 2011.PPT 5

6. Trends – Summary
Diversification of greeting cards Introduction of new range of
players cards
Key
Trends
Online greeting cards with
Promotional activities
shipping charges
GREETING CARDS MARKET IN INDIA 2011.PPT 6

7. Competition – Summary (1/2)
Players Machine-made Cards E-cards Hand-made Cards
Foreign Players
Company 1
Company 2
Company 3
Domestic Players
Company 4
Company 5
Company 6
Company 7
Company 8
Company 9
Company 10
Company 11
Source:
GREETING CARDS MARKET IN INDIA 2011.PPT 7

8. Greeting Cards Players in India (1/10)
Company Snapshot: Company 1
Corporate Information Financial Performance (Domestic)
Revenue Revenue Profit
Headquarters City 1 INR mn Profit / Loss INR mn
2,000 e 100
Founded 19--
1,500 d
c 50
b
Product Product 1 1,000 a
0
500
Key People Person 1
0 -50
2006 2007 2008 2009 2010
Business Highlights
LE
• xx is India's apex market leader in the social expressions industry with over x% market share in the organized sector
• Offers its products under the x brand name through its retail stores, as well as through xx
• Also exports its products to xx
MP
• Is the largest retail chain in India in the greeting and gifting segment with xx stores in xx cities and more than xx franchisees
SA
• Has exclusive licensing and marketing agreements with brands like xx,yy,zz
• Has received order from a Russian Company and the order has to be supplied in next x years
Source:
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9. Thank you for the attention
The Greeting Cards Market – India report is part of Research on India’s Consumer Goods
Industry Series.
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