For the complete report, get in touch with us at : info@netscribes.com The Home Care Market in India is part of Netscribes’ Consumer Goods Industry Series reports. Rising consciousness to different home care products and their functional benefits coupled with media penetration to drive the Indian home care market. The report begins with overview of the FMCG sector in India providing market size and growth and its segments. An overview of the home care market provides an introduction to the sector and covers the market size and growth in India. This section also incorporates a brief snapshot of the home care market segments providing their market size and growth. The next section highlights a detailed description home care market supply chain and includes an overview of the organized sales formats of the home care market. The report provides detailed information about the exports and imports of home care products under specific HS codes in terms of value and volume. It provides country-wise import and export data for the year 2010-11, mentioning the major countries exporting and importing from India. Drivers & challenges section in the report provides a comprehensive set of factors which boosts and hinders the growth in the market. An analysis of the section brings forth the key drivers fueling growth in the market including growing Income and consumption, growing retail market, growing health consciousness, marketing campaigns, growing rural sector, growing penetration. While the challenges identified comprises of rise in packaging costs, high chemical content Trends section in the report emphasizes the recent trends in the home care market such as growing air fresheners segment, product portfolio expansion and promotional strategies. The competition section begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. It outlays the competitive landscape of the home care market in India briefing about the domestic players existing in the market. This section provides a three dimensional analysis of domestic key players’ revenues, profits and market capitalization. The report also features brief profiles of major domestic players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights and their product portfolio providing an insight into the existing competitive scenario. Some of the key statistics or factors impacting the home care market in India covered in the report include FMCG market size and growth, home care market growth, fabric wash segment, utensil cleaners market growth, surface cleaners market growth, aggregate consumption, aggregate disposable income, organized retail market space, growth of malls in India, growth in healthcare spending, growth of TV industry, growth of print media industry, gro

1. Insert Cover Image using Slide Master View
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Segmentation – Value (20‐‐‐‐)
Home Care Market – India
July 2012

2. Executive Summary
 FMCG segment to reach INR x bn in 20‐‐, growing with a CAGR of x% over 20‐‐‐‐‐
Market
 Home care, a major segment of the FMCG market is projected to reach INR x bn in 20‐‐
 Home care market is divided into three broad segments , with fabric wash segment accounting
for highest market share
Drivers
 Growing Income and Consumption Challenges
Drivers &
Challenges
 Growing Retail Market
 Growing Health Consciousness
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• Rise in Packaging Costs
• High Chemical Content
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 Marketing Campaigns
 Growing Rural Sector
Trends
 Growing Penetration
 Changing Lifestyles
S AM
 Growing Air Fresheners Segment
 Product Portfolio Expansion
 Promotional Strategies
Major Players
Competition Company A Company B Company C
Company D Company E Company F
HOME CARE MARKET IN INDIA 2012.PPT 2

3. •Introduction
•Market Overview
•Supply Chain
•Export Import
LE
P
•Drivers & Challenges
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•Trends
S A
•Competition
•Strategic Recommendations
•Appendix
HOME CARE MARKET IN INDIA 2012.PPT 3

4. Growing awareness coupled with ease of usage to drive the
Indian home care market
Home Care Market India – Overview
• Home care market in India is expected to reach INR x bn in 20‐‐, growing with a CAGR of y% over 20‐‐‐‐‐
• Steady economic growth and increase in awareness about easy to use home cleaning products have emerged as major
stimulants to market growth
• Marketing campaigns, product promotions and advertisements are crucial to the success of the products in the Indian
home care market
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• Home care sector is also characterized by the presence of both domestic and foreign players who engage in continuous
P
innovation in order to get a greater share of the market
M
Home Care Market
INR bn
200
150
x1 x2
S A Z%
x3
x4
x5
100
50
0
20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e
HOME CARE MARKET IN INDIA 2012.PPT 4

5. Home Care, a segment of the FMCG sector can be further
fragmented into multiple segments
Home Care Market Segmentation
Home Care
A B
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MP
b1
S A b2 b3
C
• Point 1 c1 c2
• Point 2
HOME CARE MARKET IN INDIA 2012.PPT 5

6. Fabric wash segment is characterized by innovations and
product launches catering to varied customer segments
Fabric Wash Segment
INR bn
X%
180 x5
x4
160 x3
x2
x1
140
120
100
LE
80
60
40
20
MP
A
0
S
20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e
• Point 1
• Point 2
• Point 3
HOME CARE MARKET IN INDIA 2012.PPT 6

7. •Introduction
•Market Overview
•Supply Chain
•Export Import
•Drivers & Challenges
•Trends
•Competition
•Strategic Recommendations
•Appendix
HOME CARE MARKET IN INDIA 2012.PPT 7

8. Increase in production by the public and private players in
the market have contributed towards growing exports
Exports Exports (Value and Volume)
• Over the last four years exports (both value and Value Volume
INR mn ‘000 units
volume) registered highest growth in 20‐‐‐‐‐ y3
800 15,000
• However, exports (both value and volume ) y2 y4
600
y1 10,000
witnessed a decline in 20‐‐‐‐‐ 400
x2 x3 x4 5,000
200
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x1
• Sri Lanka accounts for the highest share of home care
0 0
exports in 20‐‐‐‐‐
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20‐‐‐0‐‐ 200‐‐‐‐ 200‐‐‐‐ 201‐‐‐‐
Segmentation – Value (20‐‐‐‐)
x1 Country 1
S AM Segmentation – Value (20‐‐‐‐)
x1
Country 1
Country 2 Country 2
x2 Country 3 Country 3
x7 Country 4 x7 x2 Country 4
x3 Country 5 Country 5
x4 Country 6 x3 Country 6
x5 Others x4 Others
x6 x5
x6
HOME CARE MARKET IN INDIA 2012.PPT 8

9. Drivers & Challenges – Summary
Drivers
Growing Income and Consumption
Growing Retail Market
Growing Health Consciousness
Challenges
LE
Marketing Campaigns
MP Rise in Packaging Costs
Growing Rural Sector
Growing Penetration S A High Chemical Content
Changing Lifestyles
HOME CARE MARKET IN INDIA 2012.PPT 9

10. Rising income and consumption levels will boost the growth
of the home care market in India
Growing Income and Consumption Impact
• Finding 1
• Finding 2
• Finding 3
• Finding 4
• Finding 5
LE
MP
100% b1
Aggregate Consumption
A
a1
B
b2 b3
C S A 100%
Aggregate Disposable Income
b1
A
a1
B
b2
C
a2 b3
80% z1 A E 80% z1 a2
z2 a3 a3
60% B 60% z2
y1 C y1
40% z3 40% z3
y2 D y2
20% 20%
x1 y3 x1 y3
0% x2 x3 x2 x3
0%
20‐‐ 20‐‐e 20‐‐e 20‐‐ 20‐‐e 20‐‐e
HOME CARE MARKET IN INDIA 2012.PPT 10

11. Trends – Summary
Growing Air Fresheners
Segment
LE
MP Key
Trends
S A Product Portfolio
Promotional Strategies
Diversification
HOME CARE MARKET IN INDIA 2012.PPT 11

12. Air fresheners, though a nascent home care segment is
expected to witness positive growth
Growing Air Fresheners Segment
• Finding 1
• Finding 2 Growing
• Finding 3 demand to drive
the market
• Finding 4
• Finding 5
P LE
INR bn
Growth in Air Fresheners Segment
S AM Odonil Air Freshener – Market Share
x1
4 +23% x5 A
x4
3 x3 B
x2
2 x1
1
x2
0
20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e
HOME CARE MARKET IN INDIA 2012.PPT 12

13. Public: Domestic Company – Company A (1/3)
Company Information Offices and Centres – India
Corporate Address Address
Tel No. +91‐‐‐‐‐‐‐‐‐‐
Fax No. +91 ‐‐‐‐‐‐‐‐
Website ‐‐‐‐‐‐
Year of Incorporation
Ticker Symbol
18‐‐
500‐‐‐‐
LE
Stock Exchange ‐‐‐
MP
Products and Services
Category
Segment 1
Products/Services
Product 1, Product 2… S A Key People
Head Office
Segment 2 Product 3…… Name Designation
Segment 3 Product 4, …. Person 1 Chairman
Person 2 Vice Chairman
Segment 4 Product 5……
Person 3 Director
Person 3 Director
HOME CARE MARKET IN INDIA 2012.PPT 13

14. Public: Domestic Company – Company A (2/3)
Financial Snapshot Key Ratios
y‐o‐y change
Particulars 20‐‐ 20‐‐ 20‐‐ 20‐‐
Total Income Profit (20‐‐‐‐)
Total Income
INR mn INR mn Profitability Ratios
Profit / Loss
6,000 600 Operating Margin ‐ ‐ ‐ ‐ ‐
x2 x4 Net Margin ‐ ‐ ‐ ‐ ‐
4,000 x1 x3 400 Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐
2,000 200 Return on Equity ‐ ‐ ‐ ‐ ‐
Return on Capital Employed ‐ ‐ ‐ ‐ ‐
0 0 Return on Working Capital ‐ ‐ ‐ ‐ ‐
LE
20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets ‐ ‐ ‐ ‐ ‐
Financial Summary Return on Fixed Assets ‐ ‐ ‐ ‐ ‐
P
Cost Ratios
• The company incurred a net profit of INR x mn in FY 20‐‐, as Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐
M
compared to net profit of INR y mn in FY 20‐‐ Administration costs (% of
‐ ‐ ‐ ‐ ‐
• The company reported total Income of INR x mn in FY 20‐‐, Sales)
A
registering an increase of x% over FY 20‐‐ Interest costs (% of Sales) ‐ ‐ ‐ ‐ ‐
S
Liquidity Ratios
• The company earned an operating margin of x % in FY 20‐‐ a
Current Ratio ‐ ‐ ‐ ‐ ‐
decrease of y percentage points over FY 20‐‐
Cash Ratio ‐ ‐ ‐ ‐ ‐
• The company reported debt to equity ratio of x in FY 20‐‐, an Leverage Ratios ‐ ‐ ‐ ‐ ‐
increase of x per cent over FY 20‐‐ Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐
Performance Indicators
Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐
Indicators Value (22/02/2012) Efficiency Ratios
Market Capitalization (INR) ‐‐ Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐
Total Enterprise Value (INR) Asset Turnover ‐ ‐ ‐ ‐ ‐
‐‐‐ Current Asset Turnover ‐ ‐ ‐ ‐ ‐
EPS (INR) ‐ Working Capital Turnover ‐ ‐ ‐ ‐ ‐
PE Ratio (Absolute) ‐ Capital Employed Turnover ‐ ‐ ‐ ‐ ‐
HOME CARE MARKET IN INDIA 2012.PPT 14

15. Public: Domestic Company – Company A (3/3)
Key Business Segments Key Geographic Segments
A C E Country 1
B D 100%
80% It has been concentrating on
A B C D
100% the x market for the last 5
60% years
x
x1 x2 x3 x4 40%
50%
20%
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y1 2% y2 z2 y3 z3 y4 z4
0% z1 a1 a2 a3 0%
P
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
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Business Highlights (1/2)
Description
S A News
• The x largest FMCG concern in India posting revenues of INR x bn
• Considered as the world’s y Product 1 & Product 2 company
Performance
• The brand has over x products in its portfolio in the A and B space
• Has posted continuous growth year‐on‐year in sales and profits over the last 36 quarters
Expansion • Has plans of investing INR x mn in X which is slated to be a y% export unit
HOME CARE MARKET IN INDIA 2012.PPT 15

16. Thank you for the attention
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