For the complete report, get in touch with us at : info@netscribes.com The report provides a snapshot of the mammogram equipment market. It begins with an introduction section which offers a study of specifications of mammogram and its product segmentation with gradual developments that have taken place in the market in India. The market overview section provides an insight into the current and forecasted market size of the equipment. An analysis of the drivers explains the factors for growth include growing number of breast cancer cases, growing healthcare industry, growing expenditure on healthcare, prescribed regular monitoring and rising awareness level with regard to the disease. Key challenges include inadequacy of mammogram in terms of correct cancer detection, growing refurbished market, lack of technical manpower and disparity in awareness level by region. The next section provides a study on the Technological Trends prevailing in the market. It has a section on the current technologies that are used in addition to mammogram screening to enable better results as well as technologies that can become a potential threat to the equipment in future. The competition section highlights the features of the major players operating in the market. It includes an elaborate profile of the major domestic and foreign players in the market along with their financial analysis. Porters Five Forces Analysis has been incorporated for a brief but effective understanding of the market scenario. The strategic recommendations section focuses on some effective strategic decisions which can be taken up by companies to increase their market shares.

1. Insert Cover Image using Slide Master View
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Mammography Equipment Market - India
January 2012

2. Executive Summary
Mammography equipment market in India was valued INR x.7 mn in 20-- with a growth of y.2% from 20-- and is
expected to reach INR xx2 mn by 20--
Market Major market segments are Screen Film Mammogram (Analog) and Full Field Digital Mammogram (Digital) with
the latter slowly capturing the Indian market
The market is highly competitive due to low entry barrier
LE
Drivers: Challenges:
– Increase in Breast cancer cases – Failure in correct cancer detection
P
– Booming healthcare industry boosts the decelerates its popularity
Drivers & equipment market – Reused mammograms is a potential threat
M
Challenges – Rise in health expenditure to the equipment market
A
– Regular monitoring pulls demand for – Lack of technical manpower
S
mammography equipments – Regional disparity in awareness and apathy
– Awareness manifests preventive check up for in preventive checkup
breast cancer
Government Initiative 1
Initiative 2
Initiatives Initiative 3
Technology Technology Segment 1
Technology Segment 2
Trends
Major Players
Competition Player 1 Player 2 Player 3 Player 4
Player 5 Player 6 Player 7 Player 8
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 2

3. •Introduction
•Market Overview
•Drivers & Challenges
PLE
SAM
•Government Initiatives
•Technological Trends
Enhanced Mammography Technologies
Alternate Technologies to Mammography
•Competition
•Strategic recommendation
•Appendix
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 3

4. Mammography is considered to be the best diagnostic tool
that helps in early detection of Breast Cancer
Introduction
Mammography is the process of using low-energy-X-rays (usually around 30 peak Kilo voltage) to examine the
human breast
It is used as a diagnostic and a screening tool for breast cancer
Mammograms use doses of ionizing radiation to create images
LE
Radiologists then analyze the image for any abnormal findings
P
Types of Mammography Tests
M
•
S
Screen-film (or Analog) Mammography (SFM)
A Full Field Digital Mammography (FFDM)
•
• SFM is a radiographic technique in which a special • Low energy x-rays pass through, exactly like SFM but
single-emulsion film and high-detail intensifying are recorded by means of an electronic digital
screens are used detector instead of the film
• The technique provides a fine image at radiation • The electronic image can be displayed on a video
exposure levels of less than 1 rad, compared with monitor like a TV, computer or printed onto film
older methods that generated radiation levels of as • The radiologist can manipulate the digital
much as 16 rad mammogram electronically to magnify an area,
• Record the images onto traditional film change contrast or alter the brightness
Source:
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 4

5. Mammography-a widely accepted breast cancer detection
device has a growing market share
Market Overview Market Size and Growth
INR XX
• The mammogram market in India portrayed significant
1,000 A7
growth of M% in 20-- and was valued at INR A2 mn
X% A6
800 A5
• The market is expected to grow at a CAGR of X% and will
LE
600
A4
reach to almost INR A7 mn in 20-- A3
A2
A1
P
• In 20--, approximately X units of mammograms were 400
sold in India 200
S M
• Value wise Segment A contribute approximately X % of
A
the overall market, whereas Segment B contributes the
rest
0
20-- 20-- 20--e 20--e 20--e 20--e 20--e
• Global statistics claim that Breast Cancer is the second Market Segmentation – 2011 (Value wise)
most prevalent cancer after Cervix Uteri with X number
Y% A
cases of breast cancer diagnosed in 20--
B
• Breast cancer cases experienced almost two fold
increment in India in last Y years and disease prevalence
is metro cities is much higher compared to non metro
cities
X%
• It is estimated that by 20-- approximately N number of
women in India will be diagnosed with breast cancer
Source:
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 5

6. Drivers & Challenges - Summary
LE
Challenges
P
Drivers Failure in correct cancer detection
decelerates its popularity
Increase in Breast cancer cases
Booming healthcare industry boosts
the equipment market
SAM Growth in refurbished equipment
segment
Lack of technical manpower
Rise in health expenditure Regional disparity in awareness and
apathy in preventive checkup
Regular monitoring pulls demand for
mammography equipments
Awareness manifests preventive check
up for breast cancer
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 6

7. Surging breast cancers triggers the mammography
equipment market to a great extent
Increase in Breast cancer cases Impact
• India is currently facing a potential breast cancer epidemic; it ranks as the --- most prevalent
cancer after ---
• A dynamic change in the lifestyle of urban India has led women opting for a career centric life
LE
which leads to opting for late motherhood thus raising the chances of developing breast cancer
• The average incidence rate varies from x-y per z women per year in urban settings to x per z
women per year in rural areas
MP
• Cancerous cells can also be present even in the male breast tissue though the incidence rate is x
A
in y cases
Leading Cancer Incidences in India – 20--
m m
n
S Breast cancer incidence - India
100,000
Nos. +m%
y z
n x
o
o p
50,000
p q
r q
r
0
20-- 20-- 20--
Source:
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 7

8. Government Initiatives – Summary
Initiative 1
PLE
SAM Government
Initiatives
Initiative 3
Initiative 2
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 8

9. Enhanced technological developments to boost the
mammogram as a screening tool
Mobile Mammography
CT Laser Mammography
Telemammography
PLE
Technology
aided with
Mammography
SAM
Positron Emission Mammography (PEM)
Magnetic Resonance Mammography
Computer Aided Detection (CAD)
Tomosynthesis
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 9

10. Alternate technologies to mammography
Magnetic Resonance Imaging (MRI)
LE
Breast Ultrasound
MP
A
Alternatives
to
Mammogram
S
No Touch Breast Scanner
Digital Infrared Thermal Imaging (DITI)
Landmine Technology
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 10

11. Major Public Companies - Summary
PAT
1,000
Size of the Bubble represents Market
0 R
Capitalization in INR XX
-1,000
-2,000
-3,000 Q
PLE
-4,000
-5,000
-6,000
-7,000 SAM
-8,000
-9,000
P
-10,000
-11,000 Revenue
-500,000 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000
R Q P
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 11

12. Public: Foreign Company – AAA (1/3)
Company Information Business Overview
Description News
Corporate Address XXX
• The company’s products are used in over
LE
Overview 50 countries worldwide
Tel No. +XXXXXX
Fax No.
Website
+YYYYYY
www.xxx.com
MP Strategic
Year of Incorporation
Ticker Symbol
Stock Exchange
19--
xxx92
XXX SA Acquistions • In 20-- it acquired XXX and ZZZ
Products and Services Key People
Category Products/Services Name Designation
Diagnostic imaging providers for Person M CEO
Medical systems
mammography
Person N CFO
Communication Mobile communication systems and
Systems encryption for telecom Person O Chairman
Person P Director
Source:
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 12

13. Public: Foreign Company – AAA (2/3)
Financial Snapshot Key Ratios
Particulars y-o-y change 20-- 20-- 20-- 20--
Revenue Revenue Profit
INR mn INR mn Profitability Ratios
q Profit / Loss
8,000 r 400 Operating Margin
s Net Margin
6,000
200
4,000 Profit Before Tax Margin
LE
n p Return on Equity
m o 0
2,000 t Return on Capital Employed
0 -200
P
Return on Working Capital
20-- 20-- 20-- 20-- Return on Assets
M
Financial Summary Return on Fixed Assets
Cost Ratios
• The company incurred a net loss of INR xx mn in FY 20--, as
compared to net profit of INR yy mn in FY 20--
• The company reported total income of INR xx bn in FY 20--,
registering an increase of yy per cent over FY 20--
• The company earned an operating margin of x per cent in FY 20-- a
SA Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
decrease of y percentage points over FY 20--
Cash Ratio
• The company reported debt to equity ratio of x in FY 20--, an Leverage Ratios
increase of y per cent over FY 20-- Debt to Equity Ratio
Debt to Capital Ratio
Financial Summary
Interest Coverage Ratio
Indicators Present Value Efficiency Ratios
Market Capitalization (INR) X mn Fixed Asset Turnover
Total Enterprise Value (INR) Y mn Asset Turnover
Current Asset Turnover
EPS (INR) Z mn
Working Capital Turnover
PE Ratio (Absolute) A Capital Employed Turnover
Source: Improved Decline
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 13

14. Public: Foreign Company - AAA (3/3)
Key Business Segments Key Geographic Segments
m n o x y z
x
x x
LE
x x
x x y
x y y
y
z y z y z
y
z
y
MP z
20--
z
20--
z
20--
z
20--
A
20-- 20-- 20-- 20--
Description
Mammogram products
S Specification
New Product Launches
India Operation
Source:
MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 14

15. Thank you for the attention
The Mammography Equipment Market – India report is part of Netscribes’ Healthcare
Industry Series.
For more detailed information or customized research requirements please contact:
Tamojit Roy
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