Mobile accessorries market in india 2017 - Research on India

Mobile Accessories Market – India
July 2017
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Mobile Accessories Market in India 2017
Executive Summary
Market Overview
Drivers and
Challenges
Trends
Competitive
Landscape
• In India, the mobile accessories market is projected to grow at a CAGR of ~x % to reach INR x bn by FY 2026 from INR x bn in FY 2016
• Major mobile accessories include power banks, selfie sticks, headphone splitters, USB OTGs, Bluetooth speakers, Bluetooth headsets, external flashes,
and external zoom lenses
• Increasing disposable income has transformed consumer buying and spending trends mainly in urban areas
• Constant innovation in the smartphone market has marked a huge shift in consumer behavior with wide ranging accessories, thereby creating a robust
demand for different types of trendy accessories
Drivers
• Rising Mobile Device Adoption and Colossal Wireless
Subscriber Base
• Increase in Disposable Income and Economic Advancement
• Consumption Trend of Youth Demography
• Rise of E-Commerce Websites and Online Shopping
Challenges
• Grey Market Offerings
• Low Smartphone and Tablet Penetration in Rural Areas
Major Players
Eon Electric Ltd. Optiemus Infracom Ltd. Callmate (India) Pvt. Ltd. Moftware Infotech Pvt. Ltd.
Belkin India Pvt. Ltd. Case Mate India Pvt. Ltd. PNY Technologies Asia Pacific Ltd.
Samsung India Electronics Pvt.
Ltd.
2
• Introduction of High-Capacity Batteries
• Increased Usage of External Batteries and Power Banks
• Increasing Demand for Compact Retractable Cables
• Advanced Usage of Multi Task and Multi Device Cables
• Increasing Usage of HDMI and Other Multimedia Cables
• Awareness about Bluetooth and Hands-Free Devices
• Adoption of Navigation Accessories
• Adoption of Designer Cases and Covers
• Improved In-Ear Headphones
• Increased Usage of Wireless Headsets and Earphones
• Usage of USB On-the-Go Host
• Introduction of Device Stands and Holders

Socioeconomic Indicators
Market Overview
Government Initiatives
Competitive Landscape
Recent Developments
Appendix
3
Market Influencers
Market Trends
Trade Analysis

Socioeconomic Indicators
Total Population
4
Population Density
1,000
500
1,500
0
mn
2019 2020
X%
2010 201820172012 2013 2015 20162011 2014
0
100
200
300
400
500
2015 2016 2017 2018 2019 2020
X%
2010 2011 2013 20142012
Persons per sq. km

Market Definition & Structure
5
• Mobile accessories are essential auxiliary items that can be attached to or removed from a mobile phone without damaging it or the mobile phone to which it can be attached
 They are the additional products which complement compatible mobile devices or enhance their usages and features
 xx
Focus of study
Major Mobile Accessories
Mobile Battery
Case / Cover
Mobile Headset
Mobile Cable
Mobile Charger
Portable Speaker
xx
xx
xx
xx
xx
xx
xx
xx
xx
Major Mobile Devices
xx xxxx xx
With the growing popularity of smartphones and other mobile devices, there is significant demand for mobile accessories from consumers across India

6
Most Used Mobile Accessories
Power Bank
Function
• xx
Examples - xx
Selfie Stick
Function
• xx
Examples - xx
Headphone Splitter
Function
• xx
Examples– xx

7
Mobile Accessories – Value Chain
xx
Consumers
xx
xx xx
xx
xx
xx
MobileAccessoryCompany/
Manufacturer
xx
xx
xx
xx
xx
• Distribution channels in India are quite traditional and unique
• The major channel components include retail network, wholesale network, and the logistics infrastructure
 xx

Market Overview – Smartphones
8
Market Size & Growth Forecast (Smartphone Shipment)
0
50
100
150
200
250
2015 2018e2017e2016e
+x%
2020e
mn units
2019e
• India has overtaken the US to become the fastest growing smartphone market in the world
• By 2020, smartphone shipments in India are expected to reach x mn units, growing at a CAGR of ~x% from 2016
• xx
Current Market Scenario

Market Overview – Mobile Accessories
9
Market Size & Growth Forecast
0
50
100
150
200
250
300
INR bn
+x%
2026e2025e2024e2023e2022e2021e2020e2019e2018e2017e201620152014
• In India, the mobile accessories market is projected to grow at a CAGR of ~x% to reach INR x bn by FY 2026 from INR x bn in FY 2016
• The Indian mobile phone accessories market has grown significantly in recent years with immense opportunities owing to substantial growth in the worldwide adoption of
smartphones and tablets
 xx
Current Market Scenario

Market Overview – Protective Cases
10
Protective Cases
Market Definition
• Protective cases account for a relatively higher revenue share among the various mobile accessories product segments
• Mobile phone protective cases are high in demand
 xx
FY 2016
INR x bn
FY 2026e
INR x bn
Market Size
~ x%
CAGR (FY 2016 - FY 2021)

Market Overview – Wireless Headphones and Earphones
11
Wireless Headphones and Earphones
Market Definition
• Technological advancements are triggering an opportunity for sales of wireless headphones and earphones
• xx
FY 2016
INR x bn
FY 2026e
INR x bn
Market Size
~ x%
CAGR (FY 2016 - FY 2021)

Market Overview – Turbo Chargers
12
Turbo Chargers
Market Definition
• Turbo chargers are capable of charging mobile devices faster, and are being rapidly adopted by consumers in India
 Turbo chargers can be used to charge smartphones, power banks, Bluetooth speakers, and other mobile accessories
• xx
FY 2016
INR x bn
FY 2026e
INR x bn
Market Size
~ x%
CAGR (FY 2016 - FY 2021)

Market Overview – Memory Cards
13
Memory Cards
Market Definition
• Smartphones come with inbuilt memory space as well as have slots for inserting external memory cards
• Rise in demand for smartphones, tablets, and digital cameras has created a need for mass data storage devices
• xx
FY 2016
INR x bn
FY 2026e
INR x bn
Market Size
~ x%
CAGR (FY 2016 - FY 2021)

Porter’s Five Forces Analysis
14
• xx
• xx
• xx
• xx
Competitive Rivalry
• xx
Bargaining Power
of Suppliers
Threat of New
Entrants
Bargaining Power
of Buyers
Threat of
Substitutes

SAMPLEExport : 85183000
15
Export (Value)
0
50
100
150
200
250
300
FY 2015FY 2014FY 2013 FY 2016
INR mn
X%
FY 2017 (Apr-Nov)
Export (Volume)
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
mn Kgs
X%
FY 2017 (Apr-Nov)FY 2016FY 2015FY 2014FY 2013

Export Segmentation: 85183000 – Country-Wise
16
Exports: Value-Wise Segmentation
Exports: Volume-Wise Segmentation
Others
Country 6
Country 5
Country 4
Country 3
Country 2
Country 1
Others
Country 6
Country 5
Country 4
Country 3
Country 2
Country 1
Others
Country 6
Country 5
Country 4
Country 3
Country 2
Country 1
Country 6
Others
Country 4
Country 5
Country 3
Country 2
Country 1
FY 2015
FY 2015
FY 2016
FY 2016

Market Drivers
17
Smartphone Shipment in India
• By 2020, smartphone shipment in India is expected to reach 210.53 mn units, growing at a CAGR of ~17.5% from 2016
 In 2016, India’s smartphone market saw shipments rising by 17% in the Apr-Jun quarter
 xx
Rising Mobile Device Adoption and Colossal Wireless Subscriber Base
0
50
100
150
200
250
+17.5%
mn units
2020e2019e2018e2017e2016e2015

Market Challenges
18
• The mobile accessories market dynamics are largely driven by foreign imports currently
• Demand from brand-conscious Indians have led to the increase in sale of grey market products
• xx
Grey Market Offerings
• Smartphone and tablet PC adoption rate in rural India is still low largely due to budgetary constraints and low adaptability to complicated devices
• ~70% of India’s population resides in rural areas and majority of the wireless consumers there use basic phones and feature phones
 xx
Low Smartphone and Tablet Penetration in Rural Areas

Government Initiatives
19
Government of India’s Plan to Boost Electronic Industry in India
• Mobile accessory companies can leverage government policies by setting up manufacturing units in India
• Union Budget FY 2018 had proposed various measures for the electronics sector
 xx
Companies Benefitting from Government’s Decision
• India is an attractive hub for foreign investments in the manufacturing sector
 Companies offering various products such as mobile phones, luxury and automobile brands, among others, have set up or are looking to establish their manufacturing bases in the country
• xx

Market Trends
20
Major Mobile Accessories Market Trends
• xx
Influx of High Capacity Batteries
• xx
Increased Usage of External Battery / Power Banks
• xx
Increasing Demand for Compact Retractable Cables
• xx
Advanced Usage of Multi-Task and Multi-Device Cables

Competition
21
List of Major Players
Name Website
Company 1
Company 2
Company 3
Company 4
Company 5
Company 6
Company 7
Company 8
Company 9
Company 10

Mobile Accessories Market in India 2017 22
Company Information
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Business Description
• xx
Public: Domestic Company – Company A
Products and Services
Category Products/Services
xx xx
xx xx
xx xx
xx xx
Key People
Name Designation
Person 1 Chief Executive Officer
Person 2 Chief Operating Officer
Person 3 Head – Operations
Person 4 Chief Marketing Officer

Key RatiosFinancial Snapshot
Key Financial Performance Indicators
Indicators Value
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)
Particulars 2013 2014 2015 2016
Profitability Ratios
Gross Margin %
Net Income Margin %
EBITDA Margin %
EBITA Margin %
EBIT Margin %
Return on Assets %
Return on Capital %
Return on Equity %
Return on Common Equity %
Liquidity Ratios
Current Ratio
Quick Ratio
Leverage Ratios
Total Debt/Equity
Total Debt/Capital
Interest Coverage
Efficiency Ratios
Total Asset Turnover
Fixed Asset Turnover
Accounts Receivable Turnover
Inventory Turnover
Net Profit / LossTotal Income
x
z
x
c
d
e
a
b
c
d
e
f0
y
FY 2016FY 2015FY 2014FY 2012
Public: Domestic Company – Company A (Contd.)

Key Business Segments Key Geographic Segments
0%
20%
40%
60%
80%
100%
FY 2015FY 2014FY 2013 FY 2016
Segment 3Segment 2Segment 1
0%
20%
40%
60%
80%
100%
2016FY 2015FY 2014FY 2013
Country 1 Country 2
Public: Domestic Company – Company A (Contd.)

Company Information
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Business Description
• xx
Private: Domestic Company – Company B
Products and Services
Category Products/Services
xx xx
xx xx
xx xx
xx xx
Key People
Name Designation
Person 1 Chief Executive Officer
Person 2 Chief Operating Officer
Person 3 Head – Operations
Person 4 Chief Marketing Officer

Recent Developments
26
Date Category Description Impact
Feb 22, 2017 Collaborations & Partnerships Low
Feb 01, 2017 Product Launch Low
Dec 19, 2016 Regulatory High
Dec 15, 2016 Regulatory Medium

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Mobile accessorries market in india 2017 - Research on India