For the complete report, get in touch with us at : info@netscribes.com Favorable demographics and the rapid growth in the business services sector are predominantly paving a lucrative way for both online and offline classifieds market in India. The presence of a sizable online advertising market and the rapid growth of print media further propel the market. Evolution of the market has resulted in the emergence of a matured business and revenue model which are currently adopted by the players operating in the market so as to establish a better foothold. With the evolution of technology and enhancement in the portable devices segment, the market is expected to gain a significant momentum in the ensuing years. The report begins with an introduction section, defining the concept, segmentation and types of classifieds in the market. The section will clarify the various categories of classifieds and provide the readers with a clear understanding of the overall market in brief. Market overview of the report talks about the Indian market as a whole and highlights important factors driving the market, initiatives taken by players and elaborates on the market size and forecasted growth figures in a graphical manner. It further gives a split of the market with respect to the online as well as offline classifieds for the years 2011 and 2016 respectively. Primarily, the market is boosted by the favorable demographics and growth in the services sector. Elaborating further, the report talks about online as well as offline classifieds separately in detail, wherein it provides information pertaining to their respective market size and growth figures.

1. FOR IMMEDIATE RELEASE
Online and Offline Classifieds market to attain a CAGR close to 23% during 2011-2016
Netscribes launches a report on the Online and Offline Classifieds Market India 2012 covering a market
with strong growth potential. It is a part of Netscribes’ Business Services Series.
Mumbai, India – April 30, 2012 – With potential growth opportunities arising from both offline as well
online classifieds section, the overall market in India is poised for a brilliant take off on the years to come.
Primarily, proliferation of internet and the splendid demographic opportunities prevailing happens to major
market boosters. Additionally, the evolution of mobile space as well as the emergence tele-classified
concept is fueling growth in the market by a large extent.
The report begins with an introduction section, defining the concept, segmentation and types of classifieds
in the market. The section will clarify the various categories of classifieds and provide the readers with a
clear understanding of the overall market in brief.
Market overview of the report talks about the Indian market as a whole and highlights important factors
driving the market, initiatives taken by players and elaborates on the market size and forecasted growth
figures in a graphical manner. It further gives a split of the market with respect to the online as well as
offline classifieds for the years 2011 and 2016 respectively. Primarily, the market is boosted by the
favorable demographics and growth in the services sector. Elaborating further, the report talks about online
as well as offline classifieds separately in detail, wherein it provides information pertaining to their
respective market size and growth figures.
Business model section in the report provides a set of illustrations for both online and offline classifieds,
wherein it encompasses all the stakeholders in the market and highlights their role in the entire ecosystem.
Likewise, the revenue model section elaborates the model followed by both online and offline players,
wherein it lists down the major sources for revenue as well as the structure of revenue generation.
Drivers and challenges section in the report provides a comprehensive set of factors which boosts and
hinders the growth in the market. The section has been strategically designed to provide separate drivers
for online as well as offline classifieds market. An analysis of the drivers and challenges brings forth the
key drivers fueling growth in the market including increasing internet penetration, cost effective
advertisements, growth in online advertising, favorable demographics, growth in services sector, growth in
print media, high vernacular presence and growing circulation and customer base. While the challenges
identified comprises of language barrier, online payment mechanisms, low scope for advertisements and
low visibility & coverage.
Trends section in the report has been derived after a thorough analysis of the market, wherein the section
lists down the prominent strategies adopted by key players operating in the market. Some of the trends
identified includes emergence of mobile classifieds, value added services, emergence of local classifieds
and new ventures in online space.
Online and Offline classified players have been profiled in details within the report which enables readers
to get a clear picture of the current competitive scenario. The section lists the basic details of the players
such as corporate information, business highlights and key members. The section also features financial
analysis of key vendors which in turn provides us with the financial health of players. Moving along, the
report features a separate section wherein it enlists the recent traffic statistics of online players. The section

2. has been designed especially to enlighten readers on information pertaining to the Global and Indian rank
of the website, traffic reach, unique page views, average load time of the website, time spent by users, age
group and gender of users.
PE Investment lists down the various transactional activities to have happened in the market. The section is
immediately followed by the recent developments section which further lists down the major activities
including product launches, mergers and business plans to name a few.
The section strategic recommendations contain an analysis of the growth strategies of the online and
offline classifieds market in India. Driving awareness levels and leveraging on the mobile technology will
prove to be beneficial for the players operating in the market.
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