For the complete report, get in touch with us at : info@netscribes.com The personal care market has been developing rapidly primarily due to the increasing purchasing power and rise of conscious consumers. The market which is valued at INR 224 bn in 2009 is estimated to grow at 19% CAGR. Players in the market are tapping into the large potential in the market by providing a wide range of products at different prices towards meeting the specific requirements of the consumers. The report begins with an overview of the market providing information regarding the market size and forecasted growth, the market segmentation by product as well as by region. The various segments in the market have been briefly highlighted including bath & shower, hair care, skin care, colour cosmetics and fragrance. The import export figures have been included as well as the country-wise segmentation of the same. An analysis of the drivers explains the factors for growth of the industry including Increase in disposable income, increase in consumer base, rise in organized retail, increase in awareness, adoption of Western styles and availability of natural products. The key challenges identified encompass regulatory shortcomings, high price of commodities and perception towards application of chemicals. Key trends in the market have also been analyzed including rising mergers and acquisitions, companies lowering product prices, developing male personal care market, entry of international players and, constant innovation and focus on branding. The competition section provides a product matrix for all the major players in the market. It also includes complete profiles of the major domestic and foreign players in the market including corporate information, financials and business highlights.

1. Personal Care – India
September 2010

2. Executive Summary
Indian personal care market is ranked Xth globally and accounts for approximately a% of the
global market
Market Indian personal care market is valued at INR YY bn in 20-- and is growing at b% CAGR
Market can be categorized as bath & shower, hair care, skin care, colour cosmetics and fragrance
LE
Drivers: Challenges:
Drivers &
MP
Increase in disposable income
Increase in consumer base
Regulatory shortcomings
High price of commodities
A
Rise in organized retail Perception towards application of
Challenges
S
Increase in awareness chemicals
Adoption of Western styles
Availability of natural products
Rising mergers and acquisitions
Companies lowering product prices
Trends Developing male personal care market
Entry of international players
Constant innovation and focus on branding
The market is extremely competitive with large scale influx from foreign entities
Competition Major domestic players include Company 1, Company 2, Company 3, Company 4, Company 5 and
Company 6
PERSONAL CARE MARKET IN INDIA 2010.PPT 2

3. •Market Overview
•Drivers & Challenges
•Government Regulation
•Trends
•Competition
PERSONAL CARE MARKET IN INDIA 2010.PPT 3

4. Personal care market in India is expected to grow strongly
with Segment 1 dominating the market
Market Overview Market Size & Growth
• Indian personal care market is ranked Xth globally;
accounts for ~ b% of the global market INR bn
400 a% Z
• Increase in purchasing power and rise of conscious
LE
W
consumers influenced by western culture is leading 300 V
U
P
to its noteworthy market growth
200
• Regulatory issues are faced by players in the market
M
100
• A large influx of foreign players which has heightened
competition
Segmentation (Region-wise: 20--) SA 0
2009 2010e
Market Segmentation (20--)
2011e 2012e
Region 1 Segment 1
Region 4 r1% s1%
r4%
Segment 5 s5%
r2%
Region 2 s2%
s4%
r3% s3$ Segment 2
Region 3 Segment 4 Segment 3
Source:
PERSONAL CARE MARKET IN INDIA 2010.PPT 4

5. The market has seen large imports and exports; growing at
q-r% since 20-- - --
Import of Personal Care Import (Region Wise: 20-- - 20--)
INR mn Volume ‘000 Kg
250 Value 1,000 Others
i4 Country 1 Major imports
Imports are
200 800 i9% dominated by the
include essential
i1%
premium vodka
M (m%), N
150 i3 600 Country 8
products (n%), O
segment with
i1 i2 Country 7 i7% i8%
100 400 brands like Ciroc,
(o%) and P (p%)
Country 6 i6%
LE
Vladivar, Absolut
50 200 i2% being imported
i5%
P
0 0 Country 5 i4% Country 2
i3%
2006-07 2007-08 2008-09 2009-2010
Country 4
M
Country 3
Export of Personal Care Export (Region Wise: 20-- - 20--)
600
500
S
INR mn
A Volume
Value
e3
e4
‘000 Kg
4,000 Others
e8%
Largely
categorized by
3,000 low cost personal
400 e2 Country 7
care products as
Country 6
300 e1 2,000 e6% e7% well as Product 2
Country 5 e5% e1% Country 1
200
1,000 e4%
100 Country 4
e3%
0 0 Country 3 e2%
2006-07 2007-08 2008-09 2009-2010
Country 2
Source:
PERSONAL CARE MARKET IN INDIA 2010.PPT 5

6. Drivers & Challenges – Summary
Drivers
Increase in disposable income
Challenges
Increasing consumer base Regulatory shortcomings
Rise in organized retail High price of commodities
Increase in awareness Perception towards application of
chemicals
Adoption of Western styles
Demand for natural products
PERSONAL CARE MARKET IN INDIA 2010.PPT 6

7. Trends – Summary
Rising mergers and acquisitions
Constant innovation and Companies lowering product
focus on branding prices
Key
Trends
Developing male personal care
Entry of international players
market
PERSONAL CARE MARKET IN INDIA 2010.PPT 7

8. Competition – Summary
Players Bath & Shower Hair Care
SAMPLESkin Care Colour Cosmetics Fragrance
Domestic Players
Company 1
Company 2
Company 3
Company 4
Company 5
Company 6
Company 7
Foreign Players
Company 8
Company 9
Company 10
Company 11
Company 12
Company 13
Source:
PERSONAL CARE MARKET IN INDIA 2010.PPT 8

9. Major Domestic Players (1/7)
Company Snapshot: Company 1
Corporate Information Financial Performance
Revenue
Headquarters Mumbai Revenue Profit
INR bn Profit / Loss INR bn
Founded 19-- 25 5
r4
20 r3 4
r2
15 r1 3
Products Product 1, Product 2 and Product 3
10 2
5 1
Key People Person 1 – MD 0 0
2006-07 2007-08 2008-09 2009-2010
Business Highlights
• Company 1 is a part of Company R
LE
• Company 1 is engaged in the production and marketing of consumer goods such as personal care, oral care and
household care products
MP
• It dental treatments including fluoride therapy, teeth whitening & bonding, filings, orthodontics, root canal
treatment, dentures, dental implants, crowns & bridges, tooth removal and extraction
A
• In Feb 20--, acquired the remaining a% stake in professional Company U
S
• In Mar 20--, acquired the remaining b% stake in Company V
• In Dec 20--, acquired the remaining c% stake in Company w
Source:
PERSONAL CARE MARKET IN INDIA 2010.PPT 9

10. Thank you for the attention
The Personal Care - India report is part of Netscribes’ Consumer Goods Industry Series.
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PERSONAL CARE MARKET IN INDIA 2010.PPT 10