1. FOR IMMEDIATE RELEASE
Power Shortage Driving Demand within the Power Backup Market in India
Netscribes, Inc. launches a report on the Power Backup Market in India 2013 covering a market with
strong growth potential. It is a part of Netscribes’ Energy and Utilities Industry Series.
Mumbai, India – October 21, 2013 – Global market intelligence firm, Netscribes, Inc. released its latest
report on the ‘Power Backup Market in India 2013’. The demand‐supply gap in power distribution across
the country is generating huge demand for power backup systems.
Netscribes’ latest market research report titled Power Backup Market in India 2013 identifies the demand
supply gap in power distribution as the primary reason for the boom in demand within the domestic
power backup market. The power backup sector can be categorized into four broad segments, UPS,
Diesel Generators, Inverters and Batteries. UPS segment has witnessed a consistent rise in demand owing
to the rapid development of the IT sector, along with growing consciousness among individuals about
protecting costly electronic equipment that can be adversely affected by sudden power failures. Demand
for gensets comes from various sectors such as IT and ITes, telecom and construction, while inverters are
primarily used in households, shops and commercial establishments.
Manufacturing hub of the Indian power backup industry is concentrated in North India, particularly
Himachal Pradesh and Kolkata. Power deficit in Southern India has triggered the demand for power
backup systems in this region, with Tamil Nadu, Karnataka and Kerala representing the highest share.
Shortage in coal and gas, the primary raw materials for power generation, further aggravates the
shortage in power supply. With time, consumers have emerged as being less tolerant about the duration
of power cuts, which provides future growth prospects for the players to capitalize upon.
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