Radio cabs market in India is expected to double every year in the next two years. The business is evolving in major cities across India making travel easy, elegant and safe. With huge demand-supply gap, radio cab is the hottest segment in the transport sector. State governments are chalking out regulations as well as various initiatives to promote the growth in this market. With competition at its initial stages and large market potential to tap, many players are entering the radio cabs business across India. The report provides a brief introduction about radio cabs and how they leverage technology in bringing convenience to customer’s travel needs. A detailed market overview covers the market size, growth and the demand-supply gap. Geographic overview section throws light on the penetration of radio cabs across India. The business model is explained in detail covering the costs and revenue aspects. Trends and characteristics of the radio cabs business are discussed at length including various government regulations and initiatives. Competition section provides the details the market share of players in terms of both value and volume. The profiles of major players are provided in the end along with key developments in the industry.

1. Radio Cabs Market - India
November 2009

2. Executive Summary
Radio cabs market in India is valued at INR XX bn for 20- -
The market is expected to double every year for the next Y years
Market The current fleet size is about z across India
Overview Radio cabs market is in a nascent stage with huge demand supply gap
LE
Operators are expanding their operation in metros as well as tier II cities
MP
Increasing share of wallet for transportation in India
Average length of trips in cities across India
Trends &
Characteristics
SA
Huge potential for radio cabs business in many cities
Radio cabs provide a good advertising platform
Government regulations and initiatives
Company 1 is the largest player with a fleet size of U cabs
Competition is yet to grow with huge market potential across India
At present market is dominated by three major players
Competition Major players in Radio Cabs market - India (fleet size)
Company 1 Company 2
Company 3 Company 4
Company 5 Company 5
RADIO CABS MARKET – INDIA.PPT 2

3. •Introduction
•Market Overview
•Business and Revenue Model
•Trends & Characteristics
•Competition
•Key Developments
RADIO CABS MARKET – INDIA.PPT 3

4. Radio cabs market in India is expected to double every year
for the next two years
Market overview Market Size & Growth
• Radio cabs market is valued at INR XX bn for 20-- and Value INR bn Volume ‘000s
is expected to reach INR YY bn by 20-- 30 30
LE
• The fleet size across India is currently about p which b%
is expected to cross q by the end of 20-- 20 a% 20
MP
• Round the clock availability, transparent fare meter,
ease of booking, safety and customer service are the
10
u
v
w
10
x
y
z
key aspects of this business
SA
• Radio cabs growth relies on development of IT
infrastructure like captive call centres and taxi
management software solutions
0
2009 2010
Future Demand Supply Gap
2011
0
2009 2010 2011
‘000s
n
• Many cities in India have on-call cabs with radio 100
communication devices, but only cabs/ taxis 80
equipped with GPRS monitors and two-way 60
m
communication systems with the central reservation 40
centre are referred to as radio cabs 20 l
0
Current fleet Demand-supply Market Potential
gap
Source:
RADIO CABS MARKET – INDIA.PPT 4

5. Revenues are generated majorly from fare and partially through
advertising and branding options
Revenue Model
PLE
SAM
Although, the Radio Cab fares are slightly
higher than that of the normal taxis, its comfort
and reliability guarantee commuters’ interest in
preferring Radio cabs over regular taxis
Revenue
Model
Radio Cabs due to its luxurious advantages reach
out to a niche audience commuting to and from
airports, railway station, offices etc. Thus, using
Radio cabs as an advertising platform has been
looked upon by many advertisers
Advertising
Fare
Revenue
As decided by the Radio Cab Company. NOC from the regional
As decided by the State Transport Authority of the region traffic police office and permissions from the state transport
authorities is required
Flag Subsequent Waiting Night
City Branding Options
down fare km Charges Charge
INR A1 for F1%
City 1 INR C1 INR D1/hr Option 1
first B1 km extra
INR A2 for INR D2/ F2%
City 2 INR C2 Option 2
firsB2 km E2 mins extra
INR A3 for INR D3/ F3%
City 3 INR C3 Option 3
first B3 kms E3 min extra
INR A4 for INR D4/ F4%
City 4 INR C4 Option 4
first B4 kms E4mins extra
Source:
RADIO CABS MARKET – INDIA.PPT 5

6. Trends & Characteristics - Summary
Increasing share of wallet for transportation in India
Average length of trips in cities across India
Trends &
Characteristics
` Huge potential for radio cabs business in many cities
Radio cabs provide a good advertising platform
Government regulations and initiatives
RADIO CABS MARKET – INDIA.PPT 6

7. Competition is yet to grow with huge market potential to
tap in the coming years
Competition Market share
• Low cost auto-rickshaws and black & yellow taxis are
the biggest competitors to the radio cab business in 100 100
India
cabs on the roads
LE
• Company 1 has the biggest fleet size nationally with x
P
Company 1 a1%
a2%
M
• Radio Cab companies provide training to their drivers
A
to enhance their customer interaction skills thus
S
guaranteeing better quality of service
Company 2 b1%
• Competition is expected to flourish city wise with b2%
different players planning to dominate revenues in
the cities they operate in Company 3 c1% c2%
• Hyderabad is crowded with as many as u players
while Delhi has almost v radio cabs service providers Others d1% d2%
• With business travellers identifying quality of service
by the brand name, a national level presence could In terms of Value In terms of Volume
add to the growing revenues of the market leaders
Source:
RADIO CABS MARKET – INDIA.PPT 7

8. Thank you for the attention
The Radio Cabs report is a special feature from Research on India.
For more detailed information or customized research requirements please contact:
Natasha Mehta, CFA Gagan Uppal
Phone: +65 8448 0449 Phone: +91 98364 71499
E-Mail: natasha.mehta@netscribes.com E-Mail: gagan.uppal@netscribes.com
Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick
insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &
business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true
value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth
objectives.
Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,
Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the
sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.
RADIO CABS MARKET – INDIA.PPT 8