For the complete report, get in touch with us at : info@netscribes.com The first reference of Wireless Fidelity or Wi-Fi can be tracked back all the way to the year 1985 but not until recently it started attracting the attention of the Indian consumers both business and general users. Wi-Fi allows the users to take advantage of the wireless networking through internet and intranet along with the flexibility of multiple usage location and multiple devices. With more and more mobile devices such as smartphones, Tablet PCs and laptops being equipped with Wi-Fi chips, usage of wireless broadband via the same has seen significant growth. Increasing numbers of Wi-Fi equipments offering and variations of the same ensures a promising market for Wi-Fi in India. The report begins with ‘Introduction’ section covering overview regarding Wi-Fi which provides basic idea regarding the wireless technologies with some technical details. It also elaborates the process of Wi-Fi transmission of wireless radio signals & receival of it by various compatible devices in different locations. The ‘Market Overview’ section elaborates global & domestic market state of Wi-Fi products & services. It also provides statistical information regarding Wi-Fi enabled devices, shipment of Wi-Fi products, enterprise Wi-Fi market, global Wi-Fi hotspots and its growth. Market overview of Wi-Fi in India covers similar information regarding Wi-Fi equipments, devices, Wi-Fi hotspot deployment and market share by major Wi-Fi equipment manufacturers. ‘Wi-Fi Technology Snapshot’ sub-section briefs about the various revisions of the Wi-Fi technologies till date with technical information such as frequency channel, bandwidth and disadvantages for each. The ‘Wi-Fi Value Chain’ provides basic idea regarding the flow of Wi-Fi products from producer to end users. Next the locations of major Wi-Fi hotspots in various states & cities in India are stated & highlighted on a map. It is followed by ‘Scope in India’ section which discusses the advantages of Wi-Fi, scope of the same in verticals or sectors. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for Wi-Fi Next, ‘Selection Criteria’ highlights the prime factors which the users consider upon before buying Wi-Fi equipments and other WLAN hardware products. It will provide a fundamental idea regarding the generic & technical aspects on which the user emphasize more on, hence help the vendors focus on prime factors of such products. The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for Wi-Fi adoption in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. In the ‘Major Players’ section the major Wi-Fi equipment

1. Wi-Fi Market in India
November 2011

2. Executive Summary
Overall market size of WLAN in India grew to INR a1 bn in 20-- from INR a2 bn in 20--
Globally Wi-Fi market size in terms of revenue is INR a3 bn as on 20--
Market Wi-Fi element1 deployment has gone up by a4% between 20-- and 20--
Wi-Fi and wireless mesh are the core wireless technologies vartical1 & vartical2 are implementing
for quality1, quality2 & quality3 deployment
Drivers:
LE
Greater Availability of Wi-Fi Enabled
Challenges:
Introduction of 3G Network
P
Drivers & Wireless Devices Lack of Wi-Fi Service Providers & Hot-
Challenges Increase in Disposable Income Spots
M
Rising Enterprise Mobility Needs New Draft of Cybercafé Regulation by
Government
A
Ease of Use in Domestic Environment
Growing Demand for Wireless Network in
Vendor
Opportunity
Specific Sectors
Opportunity1
Opportunity2
Opportunity3
S
Major Wi-Fi Product Players
Player1 Player2 Player3
Competition
Player4 Player5 Player6
WI-FI MARKET IN INDIA 2011.PPT 2

3. •Introduction
•Market Overview
•Scope in India
•Selection Criteria
•Drivers and Challenges
•Major Players
•Vendor Opportunity
•Key Trends & Developments
•Strategic Recommendation
WI-FI MARKET IN INDIA 2011.PPT 3

4. Introduction
Wi-Fi (Wireless Fidelity) Overview
• Wi-Fi is a wireless network technology which uses radio waves like mobile phones, Television & radio broadcast signals
Wi-Fi is a technology used to build WLAN (Wireless Local Area Network) environment for personal or commercial need
It is a wireless network where wireless data transaction occurs over distances of a few a1 feet using high frequency signals
E
Typically a Wi-Fi router or a Wi-Fi access point have the range of a2 feet indoors & a3 feet outdoors in terms of service area
• Devices with Wi-Fi capability such as desktop PCs, laptops, Tablets, smartphones & other devices can access internet
PL
and intranet wirelessly via the access points or directly from the Wi-Fi hotspots
Wi-Fi Transmission & Access Process
AM
Element1
Element2
S Element5
Element6
Element4
Element7
Element3 Element8
Source:
WI-FI MARKET IN INDIA 2011.PPT 4

5. Wi-Fi market in India witnessed significant growth over the
past d1 years
Market Overview – India
• Overall market size of WLAN grew to INR a1 bn in 20-- from INR a2 bn in 20--
• Approximately a3 mn Wi-Fi devices were shipped to India in 20--
Amongst the total numbers of Wi-Fi devices, a4 mn where smartphones and feature phones in 20-- which is expected to reach a5 mn
approximately by 20--
LE
Most of the newer mobile phones which accounts for smartphones & feature phones come with Wi-Fi capability
• Wi-Fi hotspot deployment has gone up by a6% between 20-- and 20--
• Wi-Fi and wireless mesh are the core wireless technologies enterprises & SMBs are implementing for quality1, quality2
& quality3 deployment
P
• Quality4 and quality5 has been the prime reason for the rapid adoption of Wi-Fi
M
• Based on market share player1 is a major player in both home & enterprise segment with their Wi-Fi products
INR bn
SA
Wi-Fi Equipments Market – Size, Growth & Share
c1
b3 Player1
Player2
c3 Player3
c4
Player4
Player5
20-- 20--
Source:
WI-FI MARKET IN INDIA 2011.PPT 5

6. Wi-Fi Value Chain
SAMPLE
Element1 Element3
Element2 Element4
Element5 Element6 Element7 Element8
Element9 Element10 Element11
Source:
WI-FI MARKET IN INDIA 2011.PPT 6

7. Major Wi-Fi Hotspots in India
Major States with Wi-Fi Hotspots
Major States No. of Wi-Fi Hotspots
SAMPLE
Major Wi-Fi Cities
Andhra Pradesh X1
Delhi X2
Goa X3
Gurgaon (40) Delhi (237)
Gujarat X4 Noida
(10)
Haryana X5
Karnataka X6
Baroda Ahmedabad (127)
Kerala X7 (11) Kolkata (106)
Maharashtra X8
Mumbai
Orissa X9 (206) Vizag (8)
Pune
Punjab X10 (189) Hyderabad (233)
Rajasthan X11
Bangalore (503)
Tamil Nadu X12 Mysore (8)
Kozhikode (10) Chennai (212)
Uttar Pradesh X13 Cochin (45)
West Bengal x14 Trivandrum (16)
Note 1: The list is not exhaustive
Source: Note 2: Based on cities with no. of Wi-FI hotspots greater than 5
WI-FI MARKET IN INDIA 2011.PPT 7

8. Scope in India – Across Verticals (-/-)
• India houses colossal consumer base for various products and services in urban as well as in rural areas
• With rising economy & income levels of citizens across the nation, opportunities for companies belonging to various
industries have intensified furthermore leading to newer technology adoption including Wi-Fi
• The major industries where Wi-Fi products hold immense opportunities are briefed below
• Education sector consists of schooling, higher education (graduation, post-graduation & PhD
programs) and vocational education (professional and specialized education)
• Market size of the sector can be presented in the combined form of INR a1 tr and a2 mn students
E
per annum as of 20--
Sector1
• Wi-Fi enabled campuses are growing day by day as it provides the scholars to feature1, feature2
PL
for application1 & application2
• It also allows area1 & area2 the flexibility to use internet & intranet wirelessly at any location in &
around the campus
AM
• Indian healthcare industry is estimated to grow from the current INR b1 tr to over INR b2 tr by 20-
-
Sector2
S
• Healthcare can be broadly categorized into ‘Healthcare Equipments & Services’ and
‘Pharmaceuticals & Biotechnology’
• Internet & intranet is essential for any institution which holds true for healthcare sector as well
• Healthcare businesses can utilize new age technology such as area21, area22, area23, area24,
area25, area26, area27, area28
Source:
WI-FI MARKET IN INDIA 2011.PPT 8

9. Wi-Fi Selection Criteria
Criteria2
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MP Criteria4
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Source:
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A
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S
WI-FI MARKET IN INDIA 2011.PPT 9

10. Drivers & Challenges
Drivers Challenges
Greater Availability of Wi-Fi Enabled
Introduction of 3G Network
Wireless Devices
Increase in Disposable Income Lack of Wi-Fi Service Providers & Hot-
Spots
Rising Enterprise Mobility Needs New Draft of Cybercafé Regulation by
Government
Ease of Use in Domestic Environment
Growing Demand for Wireless
Network in Specific Sectors
WI-FI MARKET IN INDIA 2011.PPT 10

11. Major Wi-Fi Product Players (-/-)
Company Snapshot: company1
Corporate Information
E
Business Highlights
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Head Quarters Country1
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Industry Industry1
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Employees
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Website www.----.com
Sales Intelligence
Mr. X1 Ms. X2 Mr. X3
Managing Director – Indian Director Channel Sales - India Business Manager
Sub Continent
Professional History Professional History Professional History
Senior VP & GM at Star India Pvt Ltd National Sales Manager at Microsoft India Senior IP Counsel at Belkin International, Inc.
Country Manager Entertainment & Devices Channel Sales Manager at Ingram Micro India Associate Counsel at Aristocrat Technologies,
Division at Microsoft Corporation Pvt Ltd Inc.
Other Other Other
ICS Annamalai University John Marshall School of Law
Source:
WI-FI MARKET IN INDIA 2011.PPT 11

12. Areas such as area1, area2 and area3 provide ample
opportunities for the vendors
Vendor Opportunity
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Area1 • Cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc
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MP
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S
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Source:
WI-FI MARKET IN INDIA 2011.PPT 12

13. Some recent developments & trends in the domestic market
Key Trends & Development
Trends & Developments Description
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Source:
SAMPLE WI-FI MARKET IN INDIA 2011.PPT 13

14. Strategic Recommendations (-/-)
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Recommendation1
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MP Recommendation2
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Source:
WI-FI MARKET IN INDIA 2011.PPT 14

15. Thank you for the attention
The Wi-Fi Market in India report is a part of Research on India’s Information Technology
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WI-FI MARKET IN INDIA 2011.PPT 15