TOP-100 internet retailers in Russia. Leaders by unique weekly visitors in January-August 2013_Demo Version

DEMO VERSION
ЦЕНТР
СТРАТЕГИЧЕСКИХ
ИССЛЕДОВАНИЙ

TOP-100
INTERNET RETAILERS
LEADERS BY NUMBER OF UNIQUE VISITORS

FOR THE 1st HALF 2013
+ JULY & AUGUST

TOP-30 players by website unique visitors
for the 1st half 2013 + July & August
TOP internet retailers by market segments
Traffic seasonality
Service level index
(based on Yandex.Market)
Traffic dynamics
Average time on site
Average page views per visitor
Market leaders profiles
APPENDIX

SEPTEMBER 2013

Detailed weekly traffic statistics
of TOP-100 internet retailers
for 26 weeks of 2013

DEMO VERSION
ABOUT CENTER OF STRATEGIC RESEARCH

ЦЕНТР

«ENTER VISION»

CENTER OF STRATEGIC RESEARCH

ENTER VISION

was founded in 2011 by Enter company.
Our key target is to increase transparency of Russian retail & online-retail
markets for its players.
Consolidating information from our experts and conducting research of
market trends & performance, Enter Vision provides analytics of 3 types:
1. Market & industry reports
2. Competitive environment analysis
3. Ad-hoc research

CONTACTS:
Website: WWW.ENTER.RU/RESEARCH
E-mail: RESEARCH@ENTER.RU
Facebook: WWW.FACEBOOK.COM/RESEARCH.ENTER
SlideShare: WWW.SLIDESHARE.NET/RESEARCH_ENTER

«WORLDWIDE RETAILERS: BUSINESS
RESULTS FOR THE 1ST QUARTER 2013»

«RETAIL & ONLINE-RETAIL IN RUSSIA: CURRENT
STATISTICS FOR THE 1st – 2nd QUARTERS 2013»

• Quarterly index of retail: analysis of 75
international and Russian retailers by revenue,
gross margin, turnover ratios, market
capitalization indexes

• Retail growth worldwide and in Russia
• Top-10 Russian regions by retail sales
• Analysis of non-food segments
September 2013

July 2013

«CUSTOMER-CENTRISM:
METRICS, CASES, FACTS»

«WORLDWIDE AND RUSSIAN RETAIL MARKETS
2012-2016»

• Client service metrics: NPS, CSI, TLR, FCR, TRI*M
• Worldwide client service cases: Zappos, Costco,
USAA, Edward Jones, Southwest airlines, Starbucks
and others

• Retail and e-commerce in Russia, USA, China: volumes,
growth rates, forecasts 2009-2016
• Perfumes, Furniture, Jewelry markets: key players,
retailers product mix, website traffic analysis
June 2013

February 2013

2

DEMO VERSION

CONTENTS

ЦЕНТР

WORLDWIDE AND RUSSIAN E-COMMERCE MARKETS...........................................................................
6
TOP-30 RETAILERS BY UNIQUE WEEKLY VISITORS ………………………………………........................... 11
TOP ONLINE-RETAILERS BY MARKET SEGMENTS.....................
MIXED PRODUCT RANGE.................................................................................................................... 14

ELECTRONICS & HOME APPLIANCES............................................................................................................
20
APPAREL & FOOTWEAR.........................................................................................................................
26
KIDS’ PRODUCTS...........................................................................................................................

31
JEWELRY & WATCHES..................................................................................................................... 36
DO IT YOURSELF (DIY)...........................................................................................................................
41
FURNITURE........................................................................................................................................
46
PERFUMES & COSMETICS......................................................................................................................
51
56
SPORTS & OUTDOOR............................................................................................................................
HOUSEHOLD GOODS........................................................................................................................ 61
AUTO PARTS................................................................................................................................. 66
CROSS-BORDER SALES......................................................................................................................70
SUMMARY.......................................................................................................................................
74

APPENDIX:
DETAILED WEEKLY TRAFFIC STATISTICS OF TOP-100 ONLINE RETAILERS FOR 26 WEEKS OF 2013…………………………........
79

3

DEMO VERSION

RESEARCH METHODOLOGY

ЦЕНТР

Weekly Traffic (Unique Weekly Visitors) – average number of weekly unique visitors of an internet retailer’s website. Traffic of retail segments
is estimated by top-5 companies in each segment.
Online Retailers – companies which operate through their own website, catalogue or (and) call-center.
Multichannel (both online and offline) – companies which operate both though the Internet and other distant channels and through
traditional retail outlets (with at least 2 stores).
Mixed Product Range – segment which consists of retailers that are specialized on 2 or more product categories.
Cross-Border Sales— segment which consists of retailers that are specialized on shipping and reselling items from foreign marketplaces (e.g.
Ebay, Amazon, Taobao) in Russia.
The research is based on the analysis of 100 online retailers selected by Center of Strategic Research «Enter Vision» experts. The figures
are consolidated from the largest private internet statistics databases: all the absolute values have been properly classified in order to
make the data comparable and are estimated within the level of standard error of web counters.
The key target of the research is to identify the
major players in online retail segments. Each segment
is presented by market leaders in terms of traffic with
number of unique visitors over 20 thousand per week.
An exception was made for the two most competitive
segments — «Electronics & Home Appliances» и
«Mixed Product Range», where the limit was 50
thousand unique visitors per week. The ranking
includes only companies with an option of purchasing
through the website.

Electronics & Home Appliances
Mixed Product Range
Apparel & Footwear
Kids’ Products
Jewelry & Watches
Do It Yourself (DIY)
Furniture
Perfumes & Cosmetics
Sports & Outdoor
Household Goods
Auto Parts
Cross-Border Sales

21
2

3
5
5

6
4 1
4 1
2 2
1 2
2

4
8 1
2

9

3

12

Multichannel retailers
Online retailers

4

DEMO VERSION

RESEARCH METHODOLOGY

ЦЕНТР

The majority of TOP-100 has offline stores (brick and mortar outlets) or allows pick-up service.
Most of companies are considered to be average-sized online shops in terms of weekly traffic.

BREAKDOWN OF TOP-100 RETAILERS BY FORMAT

17%

21%

13

< 50 thousand
Multichannel retailers
Online retailers
Online retailers with
pick-up service

62%

BREAKDOWN OF TOP-100 RETAILERS BY UNIQUE
WEEKLY VISITORS IN 1H 2013

22

50-100 thousand

47

100-500 thousand
500 thousand – 1 mln
> 1 mln

7
11

5

DEMO VERSION
ЦЕНТР

WORLDWIDE & RUSSIAN

E-COMMERCE
MARKETS
FULL REPORT CONSISTS OF 88 PAGES.
TO PURCHASE IT, MAIL TO US:

RESEARCH@ENTER.RU

DEMO VERSION

WORLDWIDE E-COMMERCE

ЦЕНТР
E-COMMERCE MARKETS IN 2012 BY REGIONS, $ BLN
10%

17,1%

DEVELOPED

Average

Circle size corresponds to the ecommerce sales in the region (2012)

9%

Western Europe
293

8%
7%
6%
5%

Brazil
11

USA
224

4%
3%

China
126

4,4%

Russia
13

2%
1%
0%

Average

DEVELOPING
0%

10%

20%

30%

40%

50%

CAGR е-commerce 2012-2016, %
Sources: Center of Strategic Research «Enter Vision», U.S. Census Bureau, Forrester, Morgan Stanley. Western Europe consists of the following countries: Austria, Belgium, Denmark, Finland, France, Germany,
Greece, Iceland, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the UK.

7

DEMO VERSION

E-COMMERCE IN RUSSIA

ЦЕНТР
СТРАТЕГИЧЕСКИХ & FORECASTS, $ BLN
FACTS

43
36
28

26
19
7

8

2010

10

11

2011

13

13

2012

15

2013F
2013П

19

2014F
2014П

23

2015F
2015П

2016F
2016П

Morgan Stanley estimation

Center of Strategic Research «Enter Vision» estimation

InSales estimation

Fast Lane Ventures estimation

Sources: Center of Strategic Research «Enter Vision», Morgan Stanley, InSales, Fast Lane Ventures.
Forecasts made by Fast Lane Ventures and InSales are estimated till 2015.

8

DEMO VERSION

DIRECT INVESTMENTS
ЦЕНТР
СТРАТЕГИЧЕСКИХst HALF 2013
IN 1
30

2,7%

IN E-COMMERCE
1,4%

16,2%
25

19,7%
20

Online-retail
Online-retail
Agregators
Aggregators

7 870
RUR mln

Tourism
Tourism
B2B
B2B
60,0%

Soft

Other
Other

590 RUR mln.
15

Circle size corresponds to the volume of
investments made in 1st half 2013
10

Search

470 RUR mln.

5

0

0

100

200

Games

780 RUR mln.

300

400

500

600

700

AVERAGE DEAL, RUR MLN.
Source: Center of Strategic Research «Enter Vision» according to mass media, startupafisha.ru

9

DEMO VERSION

Company
Lamoda
Holodilnik.ru
Esky.ru
Trendsbrands.ru

KEY INVESTMENTS
ЦЕНТР
IN 2012 AND 1st HALF 2013
Electronics & Home appliances

Investments, $ mln.

Investor

Online Retail segment
Apparel & Footwear

IN ONLINE-RETAILERS
130

Access Industries, Summit Partners, Tengelmann

~ 10-15

Media Capital

Kids` Products

Ru-Net

Apparel & Footwear

Ventech

TOTAL IN 1st HALF 2013
Lamoda

Apparel & Footwear
Apparel & Footwear

$154 mln.
~ 55-80

JP Morgan

Shoptime

6
3

KupiVIP

50

Ulmart


KupiVIP

Apparel & Footwear

Accel Partners

DIY

Zoom Capital

30
30

Vseinstrumenti.ru

45

Svoboda Corp., Koshigi Ltd.

38

Wikimart

Mixed Product Range

Tiger Global Management

Obuv.com

Apparel & Footwear

D. Kostygin, A. Meyer

Sotmarket

Mixed Product Range

IQ One (Utinet` managing company)

~ 15-20

KupiVip

Apparel & Footwear

MCI Management

15,5

Mebelrama.ru
003.ru
HomeMe.ru

Furniture
Mixed Product Range
Furniture

25

10

Rocket-Internet
Media-Saturn

6,5

AddVenture, ABRT, Mangrove Capital Partners

5

TOTAL IN 2012

$340 mln.
Source: Center of Strategic Research «Enter Vision» according to Startupafisha.ru, Capital IQ; GP Bullhound

10

DEMO VERSION
ЦЕНТР

ТОP-30

INTERNET-RETAILERS

RESEARCH@ENTER.RU

ТОP-30 PLAYERS
MONTHLY TRAFFIC DYNAMICS
(JANUARY-AUGUST 2013)
TRAFFIC GROWTH RATES
(JANUARY-AUGUST 2013)

DETAILED FIGURES
p.

TOP-30 ONLINE RETAILERS

Online retailer

ЦЕНТР
MARKET LEADERS BY WEEKLY TRAFFIC,
Unique
СТРАТЕГИЧЕСКИХ weekly visitors, in thousand (average for a period)
Average for
January 2013 February 2013 March 2013 April 2013 May 2013
Segment
the 1H 2013

(1-4 weeks)

1 sotmarket.ru


2 wildberries.ru

Apparel & Footwear

3 ozon.ru

Mixed Product Range

3

4 svyaznoy.ru


2

5 ulmart.ru

3

5 2 2

DEMO VERSION
June 2013

July 2013

August 2013

(27-30 weeks)

(10-13 weeks) (14-17 weeks) (18-22 weeks) (23-26 weeks)

(5-9 weeks)

79-88

(31-35 weeks)

1

4 9 6

3

5 8 3

4

5 7 2

4

7 8 8

3

9 2 3

2

6 5 3

2

0 9 7

2

0 3 3

3

2 6 3

3

6 9 7

3

5 0 9

3

4 7 7

3

3 6 9

3

4 8 3

2

4 3 8

2

1 1 3

3 1 9

3

3 6 3

3

5 8 4

3

8 5 4

3

4 2 0

3

0 5 1

2

6 4 6

2

8 6 3

3

3 6 5

5 5 7

3

8 6 3

2

4 0 4

2

4 3 7

2

1 4 6

1

9 7 0

2

7 0 7

2

3 0 3

2

2 3 3


1

6 9 7

1

6 1 7

1

6 4 3

1

8 0 8

2

0 1 7

1

6 7 0

1

4 5 0

1

8 1 5

2

2 9 3

6 mvideo.ru


1

6 9 2

1

7 7 3

1

7 4 4

1

6 9 6

1

4 8 8

1

3 4 9

2

1 7 8

1

4 5 4

1

5 5 7

7 dns-shop.ru


1

5 8 0

1

7 0 2

1

6 9 8

1

6 9 4

1

5 4 2

1

4 2 0

1

4 3 5

1

4 1 1

1

4 3 3

8 lamoda.ru

Apparel & Footwear

1

3 2 9

9 4 0

1

1 6 3

1

3 5 8

1

5 1 6

1

5 5 6

1

4 2 7

1

4 6 4

1

3 9 1

9 kupivip.ru

Apparel & Footwear

1

2 7 1

8 6 1

1

2 5 6

2

1 4 0

1

7 3 8

1

1 8 8

4 7 1

10 wikimart.ru

Mixed Product Range

1

2 4 0

1

2 4 4

1

3 9 7

1

2 8 4

1

3 1 2

1

3 2 8

8 1 6

1

0 8 9

1

0 3 5

11 eldorado.ru


1

1 5 2

1

2 2 7

1

2 3 3

1

3 0 4

1

0 7 4

9 6 4

1 3 7

1

4 2 2

1

5 6 1

12 exist.ru

Auto Parts

9 2 9

8 3 1

8 7 5

8 8 6

1

0 3 4

9 9 9

9 4 9

9 1 1

8 9 0

13 citilink.ru


8 0 1

9 1 5

9 1 9

8 2 1

8 0 4

6 8 1

6 6 9

8 1 9

8 1 3

14 e5.ru

Mixed Product Range

7 1 6

5 9 7

7 5 1

9 0 4

7 0 9

7 1 7

6 1 2

6 2 0

15 enter.ru

Mixed Product Range

7 1 3

7 2 9

6 7 3

7 3 5

6 4 1

6 5 6

8 6 8

16 foto.ru


6 2 8

5 9 0

5 8 3

4 3 5

6 1 8

6 8 1

17 quelle.ru

Apparel & Footwear

5 3 5

7 7 0

5 2 8

4 6 9

4 8 0

4 7 6

18 utkonos.ru

Mixed Product Range

5 1 8

3 0 0

2 0 5

1 5 6

2 0 1

2 6 8

19 sapato.ru
20 utinet.ru

3 471

713

743

689

504

450

514

1

4 1 4

1

4 3 6

4 1 3

6 4 7

1

6 1 0

964

847

632

Apparel & Footwear

460

309

396

574

602

477

416

568

485


456

421

406

402

460

498

551

502

705

447

456

440

350

570

448

421

499

404

441

437

497

455

361

453

426

428

469

21 sportmaster.ru Sports & Outdoor
22 euroset.ru
23 pleer.ru


428

428

492

500

424

369

356

508

506

24 yves-rocher.ru

ПарфюмерияCosmetics
Perfumes & и косметика

428

361

439

504

448

373

452

342

317

25 holodilnik.ru


347

310

383

385

337

330

333

318

334

344

275

296

255

411

463

347

357

361

339

321

369

402

401

310

233

250

414

26 vseinstrumenti.ru Do It Yourself (DIY)
Cross-border Retail
27 bay.ru
28 e96.ru

Mixed Product Range

318

319

332

335

309

290

328

378

395

29 rutaobao.com

Cross-border Retail

310

324

351

344

293

320

216

215

320

30 klubkrasoti.ru


309

314

333

379

391

275

164

158

144

DETAILED FIGURES
p.

TOP-30 ONLINE RETAILERS

Online retailer

79-88

ЦЕНТР
GROWTH RATES OF MARKET LEADERS BY WEEKLY TRAFFIC,
Month
СТРАТЕГИЧЕСКИХ over month growth
DEMO VERSION
June 2013
July 2013
August 2013
February 2013 March 2013 April 2013 May 2013
Segment
(10-13 weeks) (14-17 weeks) (18-22 weeks) (23-26 weeks)

(5-9 weeks)

(27-30 weeks)

(31-35 weeks)

1 sotmarket.ru


2 wildberries.ru

Apparel & Footwear

3 ozon.ru

Mixed Product Range

4 svyaznoy.ru


- 3 7 , 8 %

1 , 4 %

- 1 2 , 0 %

- 8 , 2 %

3 7 , 4 %

- 1 4 , 9 %

- 3 , 1 %

5 ulmart.ru


1 , 6 %

1 0 , 0 %

1 1 , 5 %

- 1 7 , 2 %

- 1 3 , 2 %

2 5 , 2 %

2 6 , 3 %

6 mvideo.ru


- 1 , 6 %

- 2 , 7 %

- 1 2 , 3 %

- 9 , 4 %

6 1 , 4 %

- 3 3 , 2 %

7 , 1 %

7 dns-shop.ru


- 0 , 2 %

- 0 , 3 %

- 8 , 9 %

- 7 , 9 %

1 , 1 %

- 1 , 7 %

1 , 6 %

8 lamoda.ru

Apparel & Footwear

2 3 , 7 %

1 6 , 7 %

1 1 , 6 %

2 , 7 %

- 8 , 3 %

2 , 5 %

- 4 , 9 %

9 kupivip.ru

Apparel & Footwear

4 5 , 9 %

7 0 , 4 %

- 1 8 , 8 %

- 3 1 , 6 %

- 6 0 , 4 %

- 1 2 , 0 %

- 0 , 3 %

10 wikimart.ru

Mixed Product Range

11 eldorado.ru


0 , 5 %

5 , 8 %

- 1 7 , 7 %

- 1 0 , 2 %

1 8 , 0 %

2 5 , 0 %

9 , 8 %

12 exist.ru

Auto Parts

5 , 3 %

1 , 3 %

1 6 , 8 %

- 3 , 4 %

- 5 , 1 %

- 3 , 9 %

- 2 , 4 %

13 citilink.ru


14 e5.ru

Mixed Product Range

25,8%

15 enter.ru

Mixed Product Range

16 foto.ru


17 quelle.ru

1 3 9 , 6 %

2 7 , 6 %

4 , 7 %

- 1 8 , 1 %

- 3 2 , 4 %

- 2 0 , 9 %

- 3 , 1 %

1 3 , 3 %

- 5 , 1 %

- 0 , 9 %

- 3 , 1 %

3 , 4 %

- 3 0 , 0 %

- 1 3 , 3 %

6,6%

12,3%

0 , 5 %

7,5%

-8,2%

- 1 0 , 7 %

-11,3%

2,2%

- 2 , 1 %

-10,8%

1,2%

- 1 5 , 2 %

-13,3%

-38,6%

- 1 , 8 %

8,2%

33,5%

2 2 , 5 %

17,5%

-5,0%

- 0 , 8 %

20,3%

-21,6%

1,3%

-14,8%

1,3%

4,5%

-7,7%

9,3%

-12,8%

2,3%

32,3%

65,5%

12,1%

4,1%

-7,2%

-14,5%

Apparel & Footwear

-10,7%

14,3%

49,7%

-12,1%

-25,5%

-52,6%

- 1 , 1 %

- 2 5 , 4 %

4 2 , 1 %

1 0 , 2 %

- 3 1 , 4 %

- 1 1 , 3 %

2 , 3 %

- 0 , 6 %

18 utkonos.ru

Mixed Product Range

19 sapato.ru

Apparel & Footwear

2 8 , 3 %

4 4 , 9 %

5 , 0 %

- 2 0 , 7 %

- 1 2 , 8 %

3 6 , 3 %

20 utinet.ru


- 3 , 6 %

- 1 , 0 %

1 4 , 4 %

8 , 2 %

1 0 , 7 %

- 8 , 9 %

4 0 , 3 %

- 3 , 5 %

- 2 0 , 6 %

6 3 , 1 %

- 2 1 , 4 %

- 6 , 0 %

1 8 , 4 %

- 1 8 , 9 %

1 3 , 8 %

- 8 , 4 %

- 2 0 , 6 %

2 5 , 4 %

- 6 , 0 %

0 , 6 %

9 , 5 %

1 5 , 1 %

1 , 5 %

- 1 5 , 2 %

- 1 2 , 8 %

- 3 , 6 %

4 2 , 5 %

- 0 , 3 %

2 1 , 6 %

1 4 , 7 %

- 1 1 , 0 %

- 1 6 , 8 %

2 1 , 1 %

- 2 4 , 3 %

- 7 , 4 %

2 3 , 9 %

0 , 4 %

- 1 2 , 6 %

- 1 , 9 %

0 , 8 %

- 4 , 4 %

5 , 2 %

7 , 4 %

- 1 3 , 7 %

6 0 , 8 %

1 2 , 8 %

- 2 5 , 2 %

3 , 0 %

1 , 1 %

1 5 , 1 %

8 , 8 %

- 0 , 2 %

- 2 2 , 5 %

- 2 4 , 9 %

7 , 1 %

6 5 , 6 %

21 sportmaster.ru Sports & Outdoor

22 euroset.ru
23 pleer.ru


24 yves-rocher.ru

ПарфюмерияCosmetics
Perfumes & и косметика

25 holodilnik.ru


26 vseinstrumenti.ru Do It Yourself (DIY)
Cross-border Retail
27 bay.ru

-31,5%

-24,1%

28,7%

33,7%
- 1 4 , 5 %

28 e96.ru

Mixed Product Range

4 , 0 %

0 , 9 %

- 7 , 7 %

- 5 , 9 %

1 2 , 8 %

1 5 , 3 %

4 , 5 %

29 rutaobao.com

Cross-border Retail

8 , 5 %

- 2 , 1 %

- 1 4 , 6 %

9 , 1 %

- 3 2 , 6 %

- 0 , 3 %

4 8 , 8 %

30 klubkrasoti.ru


6 , 1 %

1 3 , 7 %

3 , 1 %

- 2 9 , 6 %

- 4 0 , 3 %

- 3 , 7 %

- 9 , 1 %

DEMO VERSION
ЦЕНТР
TOP INTERNET RETAILERS
BY MARKET SEGMENTS

MIXED
PRODUCT RANGE

MIXED PRODUCT RANGE
TRAFFIC SEASONALITY
TRAFFIC DYNAMICS
AVERAGE TIME ON SITE
AVERAGE PAGEVIEWS PER VISITOR

E96.ru
Ozon.ru
Enter.ru
Wikimart.ru
E5.ru and others

DEMO VERSION

MIXED PRODUCT RANGE

ЦЕНТР
TRAFFIC SEASONALITY *
СТРАТЕГИЧЕСКИХ weekly visitors in thousand (average among selected companies)
Unique
PEAK PERIOD
709
***
***

***
DROPDOWN PERIOD

***
Average = ***

***
***
***
***

Week number
1

2

3

JANUARY

4

5

6

7

FEBRUARY

8

9

10 11

12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

* Chart shows average number of unique weekly visitors (in thousand) for 15 retailers, operating in the «Mixed product range» segment: Ozon.ru,
Wikimart.ru, Enter.ru, E5.ru, E96.ru, My-shop.ru, Utkonos.ru, Komus.ru, Dostavka.ru, Techport.ru, 003.ru, Vasko.ru, Top-shop.ru, Newmans.ru,
Mallstreet.ru and corresponds to the seasonality in this market segment.

15

DETAILED FIGURES

p.

MIXED PRODUCT RANGE

ЦЕНТР
TOP COMPANIES BY AVERAGE WEEKLY TRAFFIC,
СТРАТЕГИЧЕСКИХ weekly visitors in thousand (average for a period)
Unique
Online retailer

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Average for
the 1H 2013

January 2013 February 2013 March 2013 April 2013
(1-4 weeks)

(5-9 weeks)

May 2013

(10-13 weeks) (14-17 weeks)

June 2013

(18-22 weeks)

(23-26 weeks)

July 2013

79-88

DEMO VERSION

August 2013

(27-30 weeks) (31-35 weeks)

Ozon.ru

3 3 1 9

3 3 6 3

3 5 8 4

3 8 5 4

3 4 2 0

3 0 5 1

2 6 4 6

2 8 6 3

3 3 6 5

Wikimart.ru

1 2 4 0

1 2 4 4

1 3 9 7

1 2 8 4

1 3 1 2

1 3 2 8

8 1 6

1 0 8 9

e5.ru

7 1 6

5 9 7

7 5 1

9 0 4

7 0 9

7 1 7

6 1 2

6 2 0

7 1 3

7 2 9

6 7 3

7 3 5

6 4 1

6 5 6

8 6 8

1 4 3 6

1 6 1 0

utkonos.ru

5 1 8

9 6 4

8 4 7

6 3 2

3 0 0

2 0 5

1 5 6

2 0 1

2 6 8

E96.ru

3 1 8

3 1 9

3 3 2

3 3 5

3 0 9

2 9 0

3 2 8

3 7 8

3 9 5

my-shop.ru

2 5 5

225

279

2 7 6

2 7 2

2 5 7

2 1 4

1 7 6

2 4 1

komus.ru

2 3 2

204

299

2 5 7

2 3 6

1 9 0

2 0 3

2 6 0

3 8 6

newmans.ru

2 2 8

223

242

2 3 9

2 5 3

2 3 8

1 7 0

1 7 6

1 9 4

top-shop.ru

2 2 8

2 5 2

2 4 8

2 4 5

2 0 8

1 8 6

2 3 7

2 4 1

2 5 7

dostavka.ru

2 2 2

3 0 8

2 4 1

2 2 1

1 9 5

1 7 4

2 0 3

2 2 6

2 2 4

003.ru

1 8 5

2 2 7

2 3 2

2 3 8

1 8 2

1 2 2

1 1 6

1 3 7

1 6 5

Techport.ru

1 5 4

1 3 6

1 4 6

1 5 9

1 6 6

1 5 6

1 6 5

1 8 6

1 9 3

vasko.ru

1 4 0

1 5 8

1 5 3

1 5 6

1 3 5

1 1 8

1 1 9

1 2 8

1 2 3

4 9

5 3

5 5

5 5

4 6

4 2

4 1

4 2

***

6 4 7

Enter.ru

**:**

1 0 3 5

4 0

mallstreet.ru

9
4:54

Average time on site in August 2013, min.
Average pageviews per visitor in August 2013

16

DETAILED FIGURES

p.

MIXED PRODUCT RANGE

ЦЕНТР
TOP COMPANIES BY AVERAGE WEEKLY TRAFFIC,
СТРАТЕГИЧЕСКИХ weekly visitors in thousand
Unique
***

***

79-88

DEMO VERSION
Ozon.ru
***.ru
Wikimart.ru
***.ru
e5.ru
***.ru
Enter.ru
***.ru
utkonos.ru
***.ru

***

***

***

***
***
***
***

***

***
***

***
***
***

***

***

***

***

***

***

***

***

***

***

***

***

***

***

***

***

***

***

***

***

Week number
1

2

3

JANUARY

4

***
***
***
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35
***

***

5

6

7

FEBRUARY

8

9

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

17

DETAILED FIGURES

p.

MIXED PRODUCT RANGE

79-88

ЦЕНТР
TOP COMPANIES BY AVERAGE WEEKLY TRAFFIC, DEMO VERSION
СТРАТЕГИЧЕСКИХ weekly visitors in thousand
Unique
E96.ru
***.ru
***.ru
my-shop.ru

***.ru
***.ru
komus.ru
***.ru
***

***
***

***

***

***

***

***
***

***

***

***

***

***

***
***

***

***

***

***

***

***

***

***

***
***

***

***

***

***

***

***

***
***

***

***
***

***

***

***

Week number
1

2

3

JANUARY

4

5

6

7

FEBRUARY

8

9

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

18

DEMO VERSION

MIXED PRODUCT RANGE

ЦЕНТР

SUMMARY

TOP COMPANIES BY TRAFFIC AND THEIR GROWTH IN 2Q 2013*
***.ru
***.ru
***.ru
***.ru
***.ru

Online retailer

Company

Online shop
launch date

*** thousands
*** thousands
*** thousands
*** thousands
*** thousands

Revenue (2012),
Excl. VAT

-16%
-11%
-9%
+1%
-73%

Format

***.ru

***

1998

*** RUR bln.

Online Retailer (with pick-up service)

***.ru

***

2009

*** RUR bln.


***.ru

***

2012

*** RUR bln.


***.ru

***

2011

*** RUR bln.***

Multichannel retailer

***.ru

***

2000

*** RUR bln. ***

Service level
according to Yandex.Market **

Online retailer

* Sorted by average number of unique weekly visitors in 1H 2013. Percentage change shows traffic growth in 2Q 2013 to 1Q 2013.
** According to Yandex.market (www.market.yandex.ru). By 2 September 2013.
*** Total company revenue (including online and offline sales).

19

DEMO VERSION
ЦЕНТР
BY MARKET SEGMENTS

ELECTRONICS &
HOME APPLIANCES

ELECTRONICS & HOME
APPLIANCES
TRAFFIC SEASONALITY
TRAFFIC DYNAMICS


RESEARCH@ENTER.RU


Utinet.ru
Svyaznoy.ru
Ulmart.ru
Mvideo.ru
Dns-shop.ru and others

DEMO VERSION
ЦЕНТР
BY MARKET SEGMENTS

APPAREL
& FOOTWEAR

APPAREL & FOOTWEAR
TRAFFIC SEASONALITY
TRAFFIC DYNAMICS


RESEARCH@ENTER.RU

Wildberries.ru
Lamoda.ru
Kupivip.ru
Quelle.ru
Sapato.ru and others

DEMO VERSION
ЦЕНТР
BY MARKET SEGMENTS

KIDS` PRODUCTS

KIDS` PRODUCTS
TRAFFIC SEASONALITY
TRAFFIC DYNAMICS


RESEARCH@ENTER.RU

Akusherstvo.ru
Detmir.ru
Mytoys.ru
Esky.ru
Baby-country.ru and others

DEMO VERSION
ЦЕНТР
BY MARKET SEGMENTS

JEWELRY &
WATCHES

JEWELRY & WATCHES
TRAFFIC SEASONALITY
TRAFFIC DYNAMICS


RESEARCH@ENTER.RU

Alltime.ru
Bestwatch.ru
Love-sl.ru
Magicgold.ru
Miuz.ru and others

DEMO VERSION
ЦЕНТР
BY MARKET SEGMENTS

DO IT YOURSELF (DIY)

TRAFFIC SEASONALITY
TRAFFIC DYNAMICS


RESEARCH@ENTER.RU

Kuvalda.ru
Toool.ru
Metrika.ru
Vseinstrumenti.ru
220-volt.ru and others

DEMO VERSION
ЦЕНТР
BY MARKET SEGMENTS

FURNITURE

FURNITURE
TRAFFIC SEASONALITY
TRAFFIC DYNAMICS


RESEARCH@ENTER.RU

Shatura.com
Stolplit.ru
Askona.ru
Homeme.ru
Divano.ru and others

DEMO VERSION
ЦЕНТР
BY MARKET SEGMENTS

PERFUMES &
COSMETICS

PERFUMES & COSMETICS
TRAFFIC SEASONALITY
TRAFFIC DYNAMICS


RESEARCH@ENTER.RU

Yves-rocher.ru
Klubkrasoti.ru
Etoya.ru
Letu.ru
Shop.rivegauche.ru

DEMO VERSION
ЦЕНТР
BY MARKET SEGMENTS

SPORTS & OUTDOOR

SPORTS & OUTDOOR
TRAFFIC SEASONALITY
TRAFFIC DYNAMICS


RESEARCH@ENTER.RU

Sportmaster.ru
Heverest.ru
Trial-sport.ru
Kant.ru
Alpindustria.ru

DEMO VERSION
ЦЕНТР
BY MARKET SEGMENTS

HOUSEHOLD GOODS

HOUSEHOLD GOODS
TRAFFIC SEASONALITY
TRAFFIC DYNAMICS


RESEARCH@ENTER.RU

Domosti.ru
Mrdom.ru
Yuterra.ru
Redcube.ru

DEMO VERSION
ЦЕНТР
BY MARKET SEGMENTS

AUTO PARTS

AUTO PARTS
TRAFFIC SEASONALITY
TRAFFIC DYNAMICS


RESEARCH@ENTER.RU

Exist.ru
Emex.ru
4tochki.ru

DEMO VERSION
ЦЕНТР
BY MARKET SEGMENTS

CROSS-BORDER
SALES

CROSS-BORDER SALES
TRAFFIC SEASONALITY
TRAFFIC DYNAMICS


RESEARCH@ENTER.RU

Bay.ru
Rutaobao.com

DEMO VERSION
ЦЕНТР

BY MARKET SEGMENTS

SUMMARY

RESEARCH@ENTER.RU

DEMO VERSION

RUSSIAN ONLINE-RETAIL

ЦЕНТР
WEBSITE TRAFFIC GROWTH BY SEGMENTS IN 2Q 2013 TO 1Q 2013 *
Average in 2Q = -4,8%

2 500

Home Appliances
& Electronics

DEVELOPED

2 000

Apparel & Footwear
Mixed product range
1 000

Average in 2Q = 553
400

Auto Parts

DEVELOPING

300

Furniture
Jewelry & Watches
-45%

-35%

200

Kids’ Products

Sports & Outdoor


100

Household Goods
-25%

-15%

-5%

5%

15%

25%

35%

45%

GROWTH RATE OF AVERAGE UNIQUE WEEKLY VISITORS 2Q TO 1Q 2013, %
* Traffic of retail segments is estimated by top-5 companies in each segment in 1 half 2013
(except «Auto Parts» - top-3 companies are taken: Exist.ru, 4tochki.ru, Emex.ru, and «Household Goods» - companies Mrdom.ru, Redcube.ru, Yuterra.ru, Domosti.ru)

32

DEMO VERSION

TOP-100 COMPANIES SERVICE LEVEL

ЦЕНТР
ACCORDING TO YANDEX.MARKET STARS *
RETAIL SEGMENT

AVERAGE NUMBER OF STARS ON
YANDEX.MARKET (OUT OF 5)

Sports & Outdoor

4,3

Kids` Products

4,0

Akusherstvo.ru, Esky.ru, Elefantenok.ru


4,0

Vseinstumenti.ru, Toool.ru, Petrovichstd.ru

Auto Parts

3,5

w

–

Mixed Product Range

3,4

w

Komus.ru, Newmans.ru


3,4

w

Holodilnik.ru, Notik.ru

Household Goods

3,3

w

–

Jewelry & Watches

3,3

w

Alltime.ru

Apparel & Footwear

3,2

w

Wildberries.ru


3,0

Furniture

2,6

w

ONLINE RETAILERS WITH 5 STARS
Kant.ru

NOT PRESENTED ON
YANDEX.MARKET
13
13
37

8

–

w

–

8
21

* According to Yandex.market (www.market.yandex.ru). By 2 September 2013

33

SUMMARY

DEMO VERSION

ЦЕНТР
СТРАТЕГИЧЕСКИХ SEGMENTS
TOP


SPORTS & OUTDOOR

ELECTRONICS &
HOME APPLIANCES

KIDS` GOODS &

LEADER BY GROWTH RATE
 40% traffic growth rate in 2Q
2013
 7 online shops in TOP-100
 1 leader in TOP-30

LEADER BY TRAFFIC
 > 700 thousand unique weekly
visitors in 1H 2013
 24 online shops in TOP-100
 12 leaders in TOP-30

LEADER BY SERVICE LEVEL
 4,3 stars on Yandex.Market*
 1 online shop with maximum
ranking on Yandex.Market*

LEADERS BY NUMBER OF STARS
 4 stars on Yandex.Market*
 6 online shops with maximum
ranking on Yandex.Market*

* According to Yandex.market (www.market.yandex.ru). By 2 September 2013

34

DEMO VERSION

SUMMARY

ЦЕНТР
TRAFFIC SEASONALITY

ELECTRONICS & HOME APPLIANCES
MIXED PRODUCT RANGE
JEWELRY & WATCHES
HOUSEHOLD GOODS

PEAK
PERIOD

APPAREL & FOOTWEAR
SPORTS & OUTDOOR
AUTO PARTS

JANUARY

DROPDOWN
PERIOD

CROSS-BORDER RETAIL
KIDS` GOODS
FURNITURE

FEBRUARY

AUTOPARTS

MARCH

APRIL

MAY


JUNE

JULY

AUGUST

APPAREL & FOOTWEAR
SPORTS & OUTDOOR

FURNITURE
HOUSEHOLD GOODS

CROSS-BORDER RETAIL
ELECTRONICS & HOME APPLIANCES
MIXED PRODUCT RANGE
KIDS` GOODS
JEWELRY & WATCHES

35

DEMO VERSION
ЦЕНТР

APPENDIX:
DETAILED WEEKLY TRAFFIC STATISTICS
OF TOP-100 INTERNET RETAILERS
FOR 26 WEEKS 2013


RESEARCH@ENTER.RU

DEMO VERSION

TOP-100 INTERNET RETAILERS

ЦЕНТР
UNIQUE WEEKLY VISITORS FOR 1-13 WEEKS (01.01.2013 – 31.03.2013)
Company
sotmarket.ru
1 ***
wildberries.ru
2 ***
ozon.ru
3 ***
4 svyaznoy.ru
5 ulmart.ru
6 mvideo.ru
7 lamoda.ru
8 dns-shop.ru
9 wikimart.ru
10 kupivip.ru
11 eldorado.ru
12 exist.ru
13 enter.ru
14 citilink.ru
15 e5.ru
16 quelle.ru
17 foto.ru
18 utinet.ru
19 sapato.ru
20 sportmaster.ru
21 yves-rocher.ru
22 euroset.ru
23 vseinstrumenti.ru
24 butik.ru
25 pleer.ru

Segment

Average Average
in 1Q
in 2Q

***

***

1

2

***

9 6 0

***

3
***

4
***

5
***

6
***

7
***

8
***

9
***

10
***

11
***

12
***

13
***

3

2 4 5

3

7 9 8

1

4 8 3

1

6 7 5

1

8 6 4

3

7 2 1

3

5 5 6

3

8 0 4

2

9 4 5

3

8 8 9

4

2 3 7

4

3 5 7

4

9 5 3

4

7 4 0

Apparel & Footwear

3

5 0 5

3

4 3 7

3

0 2 4

3

1 6 6

3

1 5 9

3

7 0 1

3

6 9 7

3

7 1 8

3

5 0 2

3

9 3 3

3

6 3 3

3

7 5 9

3

5 5 1

3

4 6 7

3

2 5 8

Mixed Product Range

3

5 9 9

3

0 4 0

2

8 5 6

3

7 2 4

3

3 4 6

3

5 2 7

3

6 6 7

3

6 1 7

3

3 0 8

3

2 6 9

4

0 5 7

3

9 8 0

3

9 8 0

3

5 3 4

3

9 2 1


2

8 6 3

2

2 5 1

2

8 5 5

4

6 5 1

4

2 9 9

3

6 4 7

2

6 3 1

2

0 2 7

2

1 4 3

2

5 2 6

2

6 9 4

2

9 1 2

2

9 5 3

1

9 6 8

1

9 1 6


1

6 8 6

1

7 0 9

1

5 7 6

1

5 4 3

1

7 9 0

1

5 5 9

1

5 9 9

1

6 1 0

1

7 6 0

1

6 1 4

1

6 3 4

1

5 6 7

1

7 3 5

2

0 2 5

1

9 0 6

1

7 6 6

1

7 7 9

1


1

7 3 8

1

6 4 7

Apparel & Footwear

1

1 5 4

1

5 0 4


1

6 9 8

1

4 6 2

8 5 8

1

5 6 8

1

1

Mixed Product Range

1

3 1 5

1

1 6 5

8 7 1

Apparel & Footwear

1

4 0 6

1

1 3 7

7 2 0


1

2 5 3

1

0 5 1

1

1 6 8

7 3 2

1

2 9 9

1

8 3 7

1

3 5 6

7 6 6

1

7 7 9

1

8 2 2

1

6 6 0

1

6 9 0

1

7 4 5

1

8 0 1

1

8 6 0

1

7 1 0

1

6 2 2

1

5 9 3

9 3 9

9 5 0

1

0 1 4

1

1 7 3

1

2 4 8

1

0 2 9

1

0 6 4

1

3 0 1

1

2 0 0

1

1 5 7

1

5 5 3

1

5 2 0

7 8 7

1

7 1 9

1

7 0 2

1

6 8 9

1

6 7 8

1

6 7 8

1

7 4 4

1

7 3 9

1

7 2 3

1

6 5 0

1

6 6 2

3 8 2

1

1

2 2 4

1

4 2 4

1

4 1 6

1

2 3 0

1

1 5 9

1

2 9 7

1

8 8 5

1

5 9 5

1

2 3 4

1

1 7 6

1

1 2 9

9 6 0

9 2 6

1

0 9 2

1

0 6 9

1

3 0 3

1

1 6 2

1

6 5 4

2

1 6 0

2

2 5 0

2

2 8 3

1

8 6 6

1 6 0

1

2 0 9

1

1 6 5

1

1 5 6

1

2 7 1

1

3 6 2

1

5 0 9

1

3 2 8

1

2 0 3

1

1 7 6

Auto Parts

8 6 5

9 9 4

7 9 8

7 9 8

8 7 5

8 5 2

8 5 3

8 5 5

8 8 0

8 9 4

8 9 2

9 1 0

8 4 3

9 1 9

8 7 1

Mixed Product Range

7 0 9

7 1 6

5 4 3

6 8 3

7 2 3

9 6 7

8 2 8

5 5 2

6 2 7

6 7 5

6 8 2

7 0 2

6 0 1

7 8 2

8 5 6


8 8 8

7 1 5

8 5 4

9 1 2

9 3 4

9 5 8

Mixed Product Range

7 5 1

6 8 2

2 6 8

6 3 5

7 4 0

7 4 6

1

0 0 7

8 6 4

8 2 8

9 6 1

9 3 6

7 0 7

7 1 3

6 4 8

7 5 9

9 2 9

8 3 7

1

7 5 3

8 1 2

8 8 3

2 3 0

7 9 2

7 7 3

8 2 0

Apparel & Footwear

4 8 6

5 8 4

3 4 6

4 9 3

5 7 4

6 0 2

5 1 2

5 2 7

4 4 0

3 5 0

4 2 1

5 6 7

4 1 4

4 6 7

6 0 9


7 1 7

5 3 9

6 4 3

7 6 7

7 2 4

7 1 9

7 5 8

6 7 1

7 6 4

7 3 6

7 8 5

7 6 9

6 7 2

7 0 0

6 1 6


4 1 0

5 0 3

4 1 9

4 5 0

3 9 8

4 1 8

4 1 1

4 4 6

3 8 7

4 0 5

3 8 2

3 5 0

3 8 7

3 8 6

4 8 6

Apparel & Footwear

4 2 4

4 9 7

2 4 5

3 4 9

2 1 2

4 2 8

3 7 7

3 6 5

3 9 1

4 1 7

4 2 9

5 2 0

4 2 5

6 4 5

7 0 4

Spoorts & Outdoor

4 1 7

4 7 7

2 1 5

5 7 0

5 9 1

4 4 8

4 4 8

3 6 2

4 8 6

4 5 5

4 5 0

3 7 4

3 1 9

3 4 2

3 6 3


4 3 5

4 2 0

2 8 5

3 4 1

3 9 1

4 2 7

3 9 5

4 6 8

3 2 0

3 9 4

6 1 8

3 8 2

4 6 4

6 0 9

5 5 9


4 6 5

4 1 6

2 2 5

5 0 6

5 3 6

4 7 9

4 1 6

4 6 1

4 5 2

5 8 8

5 6 7

5 2 1

4 1 6

5 3 1

3 5 3


2 7 7

4 1 1

2 2 1

3 0 3

2 7 6

3 0 1

2 8 8

3 0 4

2 6 8

2 9 0

3 2 8

2 1 3

2 9 8

2 1 9

2 9 1

Apparel & Footwear

1 7 4

3 9 9

1 8 2

1 4 6

1 1 2

2 1 8

1 1 9

1 5 4

1 5 1

1 5 4

1 6 6

1 4 1

2 0 0

2 6 2

2 5 2


4 7 5

3 8 2

3 1 1

3 9 9

5 1 5

4 8 5

5 1 0

4 1 1

4 7 1

5 1 9

5 5 0

5 8 0

4 8 5

4 5 5

4 7 9

80

DEMO VERSION
ЦЕНТР

МЫ ДАРИМ ВРЕМЯ ДЛЯ НАСТОЯЩЕГО.
ЧЕСТНО. С ЛЮБОВЬЮ. КАК ДЛЯ СЕБЯ.
«Top-100 online retailers: traffic dynamics for the 1st half 2013 + July & August». Demo version.
Electronic publication by Enter.ru
Editorial office: 11/10 Ordjonikidze street. Managing editor: Kolotenko Andrei Vladimirovich.
Authors: Center of Strategic Research «Enter Vision». Release date: 17.09.2013.
Certificate of mass media registration: Эл. №ФС77-48467, date of issue: 06.02.2012.
Issued by Federal Service for Supervision in the Sphere of Telecom, Information Technologies and Mass
Communications.
This research was conducted by «Enter» LLC exclusively for the purpose of informing and designed for private
use.
Any copying and utilization of materials of this research is welcomed and allowed without written consent upon
condition of mentioning Center of Strategic Research «Enter Vision» (CSR Enter Vision, Enter Vision) as a source.
All the information presented in this research is collected from publicly available sources. Editorial staff took
all possible measures to ensure accuracy and actuality of information provided in this research.
The research is distributed for free.
Age category 18+.
Editorial staff do not incur liabilities in case of any economic losses and damages resulted from utilization
of materials of this research by third parties.
Any additional information can be provided on demand. All trademarks belong to their rights holders and used
according to legislation of Russian Federation.
Copyright © ООО «Энтер»


RESEARCH@ENTER.RU

TOP-100 internet retailers in Russia. Leaders by unique weekly visitors in January-August 2013_Demo Version

Recommandé

Recommandé

Contenu connexe

Plus de Retail & Strategy

Plus de Retail & Strategy (13)

Dernier

Dernier (20)

TOP-100 internet retailers in Russia. Leaders by unique weekly visitors in January-August 2013_Demo Version