Staying Relevant in the NEW Domain Name Space - Anand Vora, Public Interest Registry
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Staying Relevant in the NEW Domain Name Space - Anand Vora, Public Interest Registry
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Staying Relevant in the NEW Domain Name Space - Anand Vora, Public Interest Registry
- 1. Public Interest Registry Staying Relevant in the New Domain Name Space Anand Vora October 17, 2013
- 2. Recap From Last Year
- 3. Now… 210 million domain names have been registered since 1985. .asia .biz .info .jobs .name .pro .tel .xxx .in .fr .uk .cn .kr .hk .my .vn
- 4. Today 210 million Domain Names Registered Since 1985 800 million users each month, watching 1Billion active users Founded 2004 140 million active users, sending 340 million tweets every day 4 billion hours of video, and 72 hours of video are uploaded every minute Founded 2005 Founded 2006
- 5. Do websites still matter? Question: Rank the following from most trustworthy to least. Trust Most Trust Least 81% chose an organization’s website as the most trustworthy place. 60% of respondents chose Twitter as the least. Caravan Research
- 6. 1000 + NEW TLDs .Africa .Bank .Berlin .Dental .Eco .Earth .Food .Film .Free .Green .Gay .Health .Hotel .Irish .Love .London .Money .Movie .Ngo .Poker .Radio .Whatever
- 8. Storefront in 2014/2015 Photo by Jess3
- 9. Staying Relevant in the New Domain Name Space
- 10. The Old Way of Doing Business Registry Registrar Very little visibility beyond Registrar level Reseller Partners Registrant Vendor
- 11. The New Way of Doing Business Registry Registrar Reseller Partners Registrant Vendor
- 12. What does this mean for the channel? » You are in the driver’s seat in terms of affecting buying behavior. » You become the “educator.” » Higher Visibility » Direct interaction with Registries » Opportunities Registry Registrar Reseller Partners Registrant Vendor
- 13. What is Public Interest Registry doing to remain competitive? » Expansion (beyond .ORG, but within our mission) » Rebranding » Broadening of .ORG base internationally • Beyond nonprofit, social enterprises is a natural segment for .ORG » Building stronger relationships • Closer relationships with channels beyond Registrars • Programs targeted specifically towards resellers
- 14. What to expect from PIR in the next few months.. » Preferred partner program – Registry end » Region-specific and reseller-specific marketing tool kit » Collateral and branding material for events » Marketing funds in partnership with parent Registrars
- 15. QUIZ!! How many domain names has Public Interest Registry sold so far?
- 16. 0
- 17. India & .ORG
- 18. Growth INDIA 50,000 45,000 40,000 35,000 30,000 25,000 New Create 20,000 15,000 10,000 5,000 0 2011 Source: PIR new create report 2012 2013 (Up to
- 19. Brand – gTLD Unaided Awareness 80 Total (n=519) 70 60 50 46 44 40 33 30 23 18 20 16 13 12 10 7 6 6 5 .CO .ASIA .US .UK .ORG .IN Source: PIR Internet Study .NET .CO.IN .EDU .GOV .INFO .BIZ
- 20. Thank you.
Notes de l'éditeur
- There are over 2 billion internet users.
- In five years, .ORG nearly doubled in size.