Why mobile is the way forward.

1. Succeeding
in a Mobile First
Economy

4. Why Mobile?

5. Global Mobile Penetration Graph
from now Projected Out to a Few Years

6. Global Smartphone Penetration Graph
from now Projected Out to a Few Years
1100
1050
1250 1250
1150
1200 1170 1160
970 950
850
750
640
100
200
300
450
550
750
1000
1400
1550
1650
2000
2250
2450
0
500
1000
1500
2000
2500
3000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
inmillions
Feature Phone
Smart Phone

7. Number of Apps in the App Store
0
0.2
0.4
0.6
0.8
1
1.2
1.4
Google Play Apple App Store Windows Phone Store Amazon Appstore BlackBerry World
inmillions

8. Growth Rate of PCs vs Smartphones
0
500
1000
1500
2000
2500
2010 2012 2014 2016 2018 2020
Smart Phone
PC

9. India Mobile & Smartphone Penetration Graph
today & projected out to a few Years
0
100
200
300
400
500
600
700
800
900
2005 2010 2015 2020
Mobile User
Smart Phone user

10. Count of Indian Subscribers that will
be Accessing Internet through Mobile First
0
50
100
150
200
250
300
2011 2012 2013 2014 2015 2016
inmillions

11. Decline in cost of a Smartphone
in India over the Last few Years
42900 43330
41900
39700 40100
27000
23200
19500
16900
15500
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
2010 2011 2012 2013 2014
IOS
Android
(inINR)
 No more a Novelty, Approaching Mainstream
 India’s one of the Fastest Growing Smartphone Market in Asia Pacific & the Third Largest Mobile Market in the World
 Expected to reach 80.57 mn units by end of year
 Cheaper cousins of Smartphone companies; Micromax, Karbonn, Lava etc and additional sales emphasis by top-flight vendors – low-
cost, high-quality is characteristic of the Indian market
 Android One by Google

12. Now that’s a lot of numbers but what do they mean
for you?

13. QnA time
• How to develop mobile apps – platforms,
costs etc
• Analytics, Measurement tools, challenges
• Marketing an app – online, offline, viral
• Monetizing an app – Making money, in app
payments, Advertising

14. Thank You!