The document summarizes a webinar presented by Resource Interactive and Bazaarvoice about how manufacturers can better engage online consumers. It discusses the importance of manufacturers having a strong online presence and digital strategy. It then describes an assessment tool called OPEN that evaluates how well a brand's online presence is on-demand, personal, engaging, and networked. The webinar highlights examples of manufacturers like GE, Samsung, and Epson that are leveraging user reviews and social engagement well and emphasizes the business benefits these strategies can provide.