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Agenda


1. Retail Market Trends
2. Self-Service implementations
   examples
3. Technology evolution
The elusive consumer…
 A ‘Here And Now’ culture – with unlimited access and choice
                                         Consumers want store
       70% of consumers                     associates to be
don’t have enough time…                 technology-enabled and
                                        to be as knowledgeable
     Time                                              Digitally
                                             as they are….
    starved                                        empowered
                                                          Shop-
Driven by value
                                                        hopping
                                             Impact of the
                                           economy causing
                                           consumers to cut
                                             discretionary
                                          spending and shop
                                               for deals
76% of retailers say
                       their #1 use of in-
                       store technology is
                         to improve the
                      customer experience
                        Focus on in-store
Smaller store formats      experience

   Growth in mobility               Reduce costs,
          and                      improve service
  channel convergence
                                 Self-checkout provides:
                                          Up to 40% queue reduction
  70% of smartphone owners                A 20% throughput increase
   will use their phones while                  Over 400 labor hours
                                        reduced/redeployed per week
         shopping in the store
                                 A 7% revenue increase per labor hour
                                                         due to labor
                                     redeployment back into the store
NCR SelfServ Checkout Global Reach




  •   165 Retailers
  •   13 segments
  •   29 countries
  •   >110,000 units




  NCR Ships 2 out of 3 Self Checkout Units Worldwide
The World of SelfServ Checkout




  • Over 110,000 NCR SSCO Units Installed Globally
  • Approximately 140 Million Customers Per Week Are Using NCR SSCO
  • Serving Over 7 Billion Customers Per Year!
Macro-Trends
   North Europe
                                    Big is bad
      Lower impact by economical   Small is good
       crisis Overcoming Common

                         Objections
      Focus on customer experience
      Store format rethinking
     Cashier shortage
 South Europe
     High impact by economical
      crisis
     Focus on labor productivity and
      operational costs
     Store format rethinking
Macro Trends – What is
happening…
 Lower purchasing power
    Only required purchases (strict shopping
      list)
    Purchase postponing
    Preference for store with faster check out
 Basket evolution
    Lower average value
    Lower number of items
 Increase on number of transactions
    Higher frequency
    Promotion driven (Cherry Picker)
    Lower store revenue generation
Retailers conventional reaction…

 1. More promotions
 2. Stop in spending
 3. Sales driven actions
     • Price war

 Results…?
 • Lower margin
 • Lower improvement capability
 • No improvement on operational costs
A different approach

   Attention to consumer needs and demands
     More services
     Fidelization
   Revenue Increase
     More references
     More services
   Operational Cost reduction
     More flexibility on store management
   Margin improvement
Traditional checkout lane evolution

  Small Baskets – Express Service (SSC or Assisted)

  Large Baskets - In-Aisle Shopping

  Kiosks (e.g. productive tobacco sales)

  Converged Channel Retailing (collect and pay)

  Dynamic CheckOut – Convertible Lanes
Implementation Examples
Asda Walthamstow

Asda, 19 Selborne Walk Shopping Centre, London, E17 7LS             Walthamstow Central - Central


        Store Format                 Supermarket
      No. of SSCO Units                     20
        SSCO Version                       V.4
       No. of Main Tills                     5


         Store re-designed to optimise SS potential
         Offer a blend of self service solutions – permanent
        availability – attendant zoning
         Assess the regular lanes usage specialization / free up
        the shop floor
         Facilitate the access to the self service area + queuing
         Optimize the additional merchandising space
        Benefit from impulse merchandising (low racks)
         Guide the customers with the proper signage
        Leverage of self service at “kiosk” area
Boots Bishopsgate
Boots, 200 Bishopsgate London EC2M 4NR                       Liverpool St. – Circle/Cent./Met./Hamm.


           Store Format              Health & Beauty
        No. of SSCO Units                        9
           SSCO Version                      V.5



     Boots Flagship store Format
     Located nearby Liverpool St Station– huge hub of commuters
     and tourists
     9 Self-service Checkouts
     Self Service checkout – well located near
     Operates with minimal but effective use of attendant
     Operation optimised to maximise SSCO
Tesco Commercial
Street Express
Tesco Express, 116 Commercial Street, London, E1 6NF        Shoreditch High St. – Central


          Store Format                Convenience
       No. of SSCO Units                         3
         SSCO Version                        v.4
        No. of Main Tills                        4


       Tesco Express (Convenience Format) in busy
       commuter and residential district
       7 Total Lanes - 3 SSCO
       Lanes embedded alongside main till bank
       Operates with a fractional attendant (multi tasked
       cashier)
       Always open tills are self checkout
       Operation adjusted to fit self checkout
Tesco Metro
Tesco Metro, 6 Eastcheap, London, EC3M 1AE                     Monument – Circle/District


         Store Format                Small Supermkt
      No. of SSCO Units                       12
         SSCO Version                        v.5
       No. of Main Tills                      5


      Located in business district main customers are
      professionals alongside steady flow of tourist traffic
       Store has substantial peaks and flows in trade – very
      busy between 12-2 and 5-7, quiet outside of these
      times
       SSCO has precedence over main bank, customers
      pass through SSCO to reach tills
       Open SSCO exit causes confusion over queuing entry
      points
Boots Paddington
Boots, Station Concourse, Paddington Station                     Paddington – Circle/Met./Hamm./Bakerloo
London W2 1HB

              Store Format              Health & Beauty
         No. of SSCO Units                        4
              SSCO Version                        V.5
             No. of Main Tills                    1

     NCR’s worlds first smallest footprint SSCO
     Located in one of the worlds busiest train stations
      4 self service checkouts with 1 main till
      Self Service checkout – well located and strong customer
     visibility
      Operates with minimal but effective use of attendant
      Space utilisation optimised to leverage smaller footprint SSCO
     offer
     Store also has 2 tills within dedicated pharmacy area
Decision                      Impulse
 point                      merchandise
                            opportunities




Off-peak queue    Queue
   entrance      entrance
Sacoph Rome

   Store Format                 Convenience
No. of SSCO Units                       2
   SSCO Version                        V.5
 No. of Main Tills                      4



First implementation in Italy for small stores
Located in residential area
 2 self service checkouts with 2+2 main till (normally 2 lanes
opened)
 Self Service checkout – well located and strong customer
visibility
 Operates with fractional cashier
Attendant used on peak time
Technology Evolution
Express SSCO (Basket Over Bag)




                                                                              - 33cm
4

             3



             2
     1



                                                        Standard 1-bag Unit
Redesigned Bagging Module

1. Cabinet   2. Scale Platform   3. Standard Bag Rack     4. Basket Shelf
Retrofit Existing 1 Bag Units…

       Same Kit for Left and
     Right Hand Units. On site
       field retrofit possible




New Basket
Over Bag Kit.
Not Connected to
 Security Scale




     Standard
     Bag Rack
                                  PID = 7350-K509

                                  Available in WOT


  Standard 1 Bag
   Bagging Area
SelfServ Checkout “Flip”

Cashier Mode

            PINpad and 2nd display
            on swivel mount



 Folding platform




                                     Direction of
                                     customer traffic
SelfServ Checkout Convertible

 Self-Checkout Mode
    Input                   PINpad and 2nd display
    belt or                 on swivel mount
    basket
    shelf

                                    Single bag rack




                                         3 bag, bag well
Direction of
customer traffic
Raised Platform for Cashier mode




                                     Direction of
                                     customer traffic




Direction of
customer traffic




          Self-Checkout Mode        Cashier Mode
How it works
Thank you

a.santalucia@nv-inco.com

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Retail Trends & Technology Evolution

  • 1. Agenda 1. Retail Market Trends 2. Self-Service implementations examples 3. Technology evolution
  • 2. The elusive consumer… A ‘Here And Now’ culture – with unlimited access and choice Consumers want store 70% of consumers associates to be don’t have enough time… technology-enabled and to be as knowledgeable Time Digitally as they are…. starved empowered Shop- Driven by value hopping Impact of the economy causing consumers to cut discretionary spending and shop for deals
  • 3. 76% of retailers say their #1 use of in- store technology is to improve the customer experience Focus on in-store Smaller store formats experience Growth in mobility Reduce costs, and improve service channel convergence Self-checkout provides: Up to 40% queue reduction 70% of smartphone owners A 20% throughput increase will use their phones while Over 400 labor hours reduced/redeployed per week shopping in the store A 7% revenue increase per labor hour due to labor redeployment back into the store
  • 4. NCR SelfServ Checkout Global Reach • 165 Retailers • 13 segments • 29 countries • >110,000 units NCR Ships 2 out of 3 Self Checkout Units Worldwide
  • 5. The World of SelfServ Checkout • Over 110,000 NCR SSCO Units Installed Globally • Approximately 140 Million Customers Per Week Are Using NCR SSCO • Serving Over 7 Billion Customers Per Year!
  • 6. Macro-Trends  North Europe Big is bad  Lower impact by economical Small is good crisis Overcoming Common Objections  Focus on customer experience  Store format rethinking  Cashier shortage  South Europe  High impact by economical crisis  Focus on labor productivity and operational costs  Store format rethinking
  • 7. Macro Trends – What is happening…  Lower purchasing power  Only required purchases (strict shopping list)  Purchase postponing  Preference for store with faster check out  Basket evolution  Lower average value  Lower number of items  Increase on number of transactions  Higher frequency  Promotion driven (Cherry Picker)  Lower store revenue generation
  • 8. Retailers conventional reaction… 1. More promotions 2. Stop in spending 3. Sales driven actions • Price war Results…? • Lower margin • Lower improvement capability • No improvement on operational costs
  • 9. A different approach  Attention to consumer needs and demands  More services  Fidelization  Revenue Increase  More references  More services  Operational Cost reduction  More flexibility on store management  Margin improvement
  • 10. Traditional checkout lane evolution Small Baskets – Express Service (SSC or Assisted) Large Baskets - In-Aisle Shopping Kiosks (e.g. productive tobacco sales) Converged Channel Retailing (collect and pay) Dynamic CheckOut – Convertible Lanes
  • 12. Asda Walthamstow Asda, 19 Selborne Walk Shopping Centre, London, E17 7LS Walthamstow Central - Central Store Format Supermarket No. of SSCO Units 20 SSCO Version V.4 No. of Main Tills 5 Store re-designed to optimise SS potential Offer a blend of self service solutions – permanent availability – attendant zoning Assess the regular lanes usage specialization / free up the shop floor Facilitate the access to the self service area + queuing Optimize the additional merchandising space Benefit from impulse merchandising (low racks) Guide the customers with the proper signage Leverage of self service at “kiosk” area
  • 13. Boots Bishopsgate Boots, 200 Bishopsgate London EC2M 4NR Liverpool St. – Circle/Cent./Met./Hamm. Store Format Health & Beauty No. of SSCO Units 9 SSCO Version V.5 Boots Flagship store Format Located nearby Liverpool St Station– huge hub of commuters and tourists 9 Self-service Checkouts Self Service checkout – well located near Operates with minimal but effective use of attendant Operation optimised to maximise SSCO
  • 14. Tesco Commercial Street Express Tesco Express, 116 Commercial Street, London, E1 6NF Shoreditch High St. – Central Store Format Convenience No. of SSCO Units 3 SSCO Version v.4 No. of Main Tills 4 Tesco Express (Convenience Format) in busy commuter and residential district 7 Total Lanes - 3 SSCO Lanes embedded alongside main till bank Operates with a fractional attendant (multi tasked cashier) Always open tills are self checkout Operation adjusted to fit self checkout
  • 15. Tesco Metro Tesco Metro, 6 Eastcheap, London, EC3M 1AE Monument – Circle/District Store Format Small Supermkt No. of SSCO Units 12 SSCO Version v.5 No. of Main Tills 5 Located in business district main customers are professionals alongside steady flow of tourist traffic Store has substantial peaks and flows in trade – very busy between 12-2 and 5-7, quiet outside of these times SSCO has precedence over main bank, customers pass through SSCO to reach tills Open SSCO exit causes confusion over queuing entry points
  • 16. Boots Paddington Boots, Station Concourse, Paddington Station Paddington – Circle/Met./Hamm./Bakerloo London W2 1HB Store Format Health & Beauty No. of SSCO Units 4 SSCO Version V.5 No. of Main Tills 1 NCR’s worlds first smallest footprint SSCO Located in one of the worlds busiest train stations 4 self service checkouts with 1 main till Self Service checkout – well located and strong customer visibility Operates with minimal but effective use of attendant Space utilisation optimised to leverage smaller footprint SSCO offer Store also has 2 tills within dedicated pharmacy area
  • 17. Decision Impulse point merchandise opportunities Off-peak queue Queue entrance entrance
  • 18. Sacoph Rome Store Format Convenience No. of SSCO Units 2 SSCO Version V.5 No. of Main Tills 4 First implementation in Italy for small stores Located in residential area 2 self service checkouts with 2+2 main till (normally 2 lanes opened) Self Service checkout – well located and strong customer visibility Operates with fractional cashier Attendant used on peak time
  • 20. Express SSCO (Basket Over Bag) - 33cm 4 3 2 1 Standard 1-bag Unit Redesigned Bagging Module 1. Cabinet 2. Scale Platform 3. Standard Bag Rack 4. Basket Shelf
  • 21. Retrofit Existing 1 Bag Units… Same Kit for Left and Right Hand Units. On site field retrofit possible New Basket Over Bag Kit. Not Connected to Security Scale Standard Bag Rack PID = 7350-K509 Available in WOT Standard 1 Bag Bagging Area
  • 22. SelfServ Checkout “Flip” Cashier Mode PINpad and 2nd display on swivel mount Folding platform Direction of customer traffic
  • 23. SelfServ Checkout Convertible Self-Checkout Mode Input PINpad and 2nd display belt or on swivel mount basket shelf Single bag rack 3 bag, bag well Direction of customer traffic
  • 24. Raised Platform for Cashier mode Direction of customer traffic Direction of customer traffic Self-Checkout Mode Cashier Mode
  • 26.
  • 27.