Why the Digital Shelf is Important to Brands and Retailers

•

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A summary of what the Digital Shelf is, why consumers have already adopted it, and why it's important for brands and retailers to include in their marketing and O2O strategies.

Marketing Économie & finance Business

What is the

?
Photo Credit: rabiem22 (flickr)

Why have
the

embraced

?

Photo Credit: malglam (flickr)

personalized

curated

Photo Credit: madlyinlovewithlife (flickr)

shopping experience
Photo Credit: Jimmy Hilario (flickr)

Why is the
important for

?

Photo Credit: Mike Carney (flickr)

beyond

Photo Credit: Tomi Taio K (flickr)

What are the

implications of the

?

Photo Credit: Marshall Astor (flickr)

shopping experiences

Photo Credit: Kevin Dooley (flickr)

How does
power the

?

Photo Credit: Christa (flickr)

consumers

in stores

Photo Credit: Daniel Kulinski (flickr)

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