What's Possible: Finally Finding the Elusive HR Buyer in the Digital World
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Reaching HR buyers online may be difficult, but it’s certainly not impossible. ReTargeter founder & CEO Arjun Dev Arora speaks to his digital advertising company’s experience with the HR market against a backdrop of the history of display advertising and digital media as a whole. In this deck, you’ll learn not only about the history of digital, but about its future. You’ll learn about connecting online campaigns with offline activity, how you can leverage the power of the Internet to reach only the right people, and the growing, inevitable shift toward new media.
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What's Possible: Finally Finding the Elusive HR Buyer in the Digital World
- 3. Presented by CEO & Founder of ReTargeter
- 4. The Dark Days of Online Advertising
- 5. The very first banner ad makes its debut appearance.
- 6. Advertisers still see many of the limitations of traditional media.
- 8. The move to digital didn’t happen overnight.
- 10. For the early adopters who did move, methods to reach the right people still didn’t exist.
- 11. Poor Targeting Spray & Pray Magazines & Newspapers
- 12. In the early days of Internet advertising, the HR space wasn’t even in the picture. Candidates aren’t online, so recruiters aren’t online. Employees aren’t online, so HR managers aren’t online.
- 13. Where We Stand: State of the Industry
- 14. How Did We Get Here?
- 18. Technological Innovations Ad Exchanges Ad Networks Demand Side Platforms
- 20. The Tide Has Changed.
- 21. 9 And it just keeps getting better. Improved data and performance tracking More abundant and granular performance data Integrated marketing strategies
- 22. 10 How the shift to new media and the time spent on the Internet affects HR When HR buyers were asked how they begin their searches to identify vendors of services they may be interested in purchasing…
- 23. 10 How the shift to new media and the time spent on the Internet affects HR When HR buyers were asked how they begin their searches to identify vendors of services they may be interested in purchasing… 48% 23% Used Internet Search Engine Asked a Peer
- 24. 10 How do WE find the elusive HR buyer online?
- 25. 10 Outbound advertising to generate demand PPC ads with an HR Focus HR Blogger Network How do WE find the elusive HR buyer online?
- 26. 10 Outbound advertising to generate demand PPC ads with an HR Focus HR Blogger Network Social Media LinkedIn is the most popular social networking service for HR decision makers Twitter use up 50% How do WE find the elusive HR buyer online?
- 27. 10 Outbound advertising to generate demand PPC ads with an HR Focus HR Blogger Network Social Media LinkedIn is the most popular social networking service for HR decision makers Twitter use up 50% Retargeting Convert organic or PPC traffic Get more out of email marketing How do WE find the elusive HR buyer online?
- 28. “HR professionals see our ads, and it doesn’t necessarily click in their mind that it’s retargeting. We find that retargeting can be a subtle way to put your brand in front of someone who’s in the research stage, reinforce your brand identity, and help them connect the dots when they’re ready to buy.” 11 Erin Wasson, Director of Marketing Case study How we helped Hireology find the elusive HR buyer:
- 29. “Retargeting makes us look a lot bigger than we are. It helps get people comfortable and familiar with our brand. For the price we pay, it’s a great way to get our name out there in front of everyone. When someone’s on a big website and they see our ad, it creates a positive association that really helps build confidence in our brand.” 11 Erin Borgerson, Marketing Coordinator Case study
- 30. What Does The Future Look Like?
- 31. 12 Online advertising will become smarter, easier and more efficient. We’ll see a major, across the board shift to programmatic.
- 32. 12 The ability to tie offline-online data will improve both targeting and attribution
- 33. 12 Better targeting with premium inventory and direct audience-buying
- 34. 12 Improved granularity of performance data
- 35. 12 What does that mean for you?
- 36. 12 The audience you were able to target in 1994 will become increasingly more precise…
- 37. 12 Advancements in technology and tracking have made it easier to target display to the right audience…
- 38. 12 The future holds a world of advertising where you will be able to segment individual users based on their unique needs.
- 39. Thank You