The customer lifecycle begins when shoppers sign up with their email addresses or make their first purchase. The first campaign – what we call the Welcome Series – is the perfect opportunity to educate your new or yet-to-convert customers about your brand. Here are 4 ways you can implement a more effective Welcome Series to increase customer spending and advocacy.

1. Lifecycle Marketing
4 ways to create a successful
Welcome Series
R e t e n t i o n S c i e n c e . c o m

2. T h e S c i e n c e B e h i n d :
Welcome
Series Emails
The customer lifecycle begins
when shoppers sign up with
their email addresses or make
their first purchase.
The first campaign – what we
call the Welcome Series – is the
perfect opportunity to educate
your new or yet-to-convert
customers about your brand.

3. 1
Introduce
Brand Values
Introduce your brand to
your customer by including
a message from your CEO
or founders and share your
vision or values to create
a connection with
your shoppers.

4. 2
Provide Testimonials
And Reviews
Testimonials and reviews
build brand credibility and
trust. Keep them brief and
easy to read to stay effective.

5. 3
Encourage
Social Connections
Dedicate one email in your
Welcome Series to social
media, showing how customers
can engage with your brand
across multiple channels.

6. 4
Present Your
Product Catagories
Include a high level overview
of your company’s offerings
and products. Use this as a
snapshot for your customer
on what they can expect.

7. Get the Guide
Learn more about keeping your
customer engaged and spending
with our Scientific Guide to
Lifecycle Marketing.
Download at www.retentionscience.com