Content Remarketing - How To Improve Your Brands Content Marketing Efforts Online

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This presentation explains content remarketing and how targeting advertising can be applied to tailored content to help encourage that final call-to-action.

Technologie Business

RETROVIRALPRESENTS:THE
STORYOFCONTENTREMARKETING

The common message that digital"
agencies promote is the importance of
contentinvestment

and
ticking
The
Marketing
box
IT’SNOTJUSTABOUT
SPENDINGMONEY

it’s about
THECLIENTOBJECTIVES
ACTUALLYACHIEVING

at the core of what we do at retroviral
content is

ANDALWAYS WILLBE

0

0

0
to achieve the best RESULTS
seeding it to the RIGHT inﬂuencers

creating REMARKABLE content,

BUTWEWOULDN’TBECONSTANTLY
GROWINGANDIMPROVINGTHE
INDUSTRYIFWEDIDN’T
ASKOURSELVES...
?

“WHAT CANWEDOFOROURCLIENTS?”[MORE]

?

?

?

?

?

?

?

?

?

?

?
?

WE’RE REALLY
GOOD AT CREATING
EPIC CAMPAIGNS
TALKINGABOUTYOURBRAND
THATGETEVERYBODY

(DON’T LET ANYBODY
TELL YOU THAT WE’RE NOT)"

;)

But as the noise in the digital space

noise

noise

noise

noise

noise

increases
and the ﬁght for marketing
and media budgets gets more
AGGRESSIVE

“Whatcouldwedotomakeourcampaigns
We have to ask ourselves
l a s t l o n g e r ? ”

“What could we do to make our clients
money go further?”

Contentcanmakeanaudience love yourbrand.

ECOMMERCESTORESUSE
It’s using the same
principle that
like Amazon

1.  ShoppingonAmazon.com
2.Sameproductadvertisedwhilebrowsingtheweb

Andtransforming
itintosomething
somuchmore

Why can’t
they also be
remarkable?
BECAUSE
BANNER
ADSDON’T
HAVETO
BEBORING.

BECAUSEIFYOU’REASMARTCLIENT

and investing in content

So,bycreatingtailoredcontent
That people are already familiar with

THINKOFCONTENTMARKETING
ASTHECUTEPUPPYSTARINGBACKAT
YOUFROMINSIDETHEPETSHOP

And content remarketing
is that puppy following you home

Because let’s be honest.
If no one completes the desired action

tofindouthow CONTENTREMARKETING
canworkforyourbrand,giveusashout!
kirsty@retroviral.co.za

+27 11 326 5414

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Content Remarketing - How To Improve Your Brands Content Marketing Efforts Online

1. RETROVIRALPRESENTS:THE STORYOFCONTENTREMARKETING

2. in today’s day and age…

3. The common message that digital" agencies promote is the importance of contentinvestment

4. NOWWE’RENOTSAYINGTHATCONTENTIS BAD

5. We’resimplylookingatwaystomakeit BETTER

6. and ticking The Marketing box IT’SNOTJUSTABOUT SPENDINGMONEY

7. it’s about THECLIENTOBJECTIVES ACTUALLYACHIEVING

8. at the core of what we do at retroviral content is ANDALWAYS WILLBE

9. WE’REALLABOUT

10. 0 0 0 to achieve the best RESULTS seeding it to the RIGHT inﬂuencers creating REMARKABLE content,

11. BUTWEWOULDN’TBECONSTANTLY GROWINGANDIMPROVINGTHE INDUSTRYIFWEDIDN’T ASKOURSELVES... ?

12. “WHAT CANWEDOFOROURCLIENTS?”[MORE] ? ? ? ? ? ? ? ? ? ? ? ?

13. WE’RE REALLY GOOD AT CREATING EPIC CAMPAIGNS TALKINGABOUTYOURBRAND THATGETEVERYBODY

14. (DON’T LET ANYBODY TELL YOU THAT WE’RE NOT)" ;)

15. But as the noise in the digital space noise noise noise noise noise increases and the ﬁght for marketing and media budgets gets more AGGRESSIVE

16. “Whatcouldwedotomakeourcampaigns We have to ask ourselves l a s t l o n g e r ? ”

17. “What could we do to make our clients money go further?”

18. Contentcanmakeanaudience love yourbrand.

19. that they complete a Content Remarketing can make" an audience love your brand so much, call-to-action.

20. Wait…

21. WHATISCONTENTREMARKETING?

22. ECOMMERCESTORESUSE It’s using the same principle that like Amazon

23. 1.  ShoppingonAmazon.com 2.Sameproductadvertisedwhilebrowsingtheweb

24. brandedvideocontent And applying it to

25. 1.YOUTUBE 2.BANNERADONSITE

26. Andtransforming itintosomething somuchmore

27. Why can’t they also be remarkable? BECAUSE BANNER ADSDON’T HAVETO BEBORING.

28. BECAUSEIFYOU’REASMARTCLIENT and investing in content

29. Then you’re also investing in people

30. andsometimes

31. People need reminding.

32. So,bycreatingtailoredcontent That people are already familiar with

33. WE’REENCOURAGINGTHAT FINAL CALLTOACTION

34. 1.Your targeted, branded content appears on YouTube 2.We track and remember all the people who view it 3.Those people see your brand’s call- to-action while browsing the web 4.Taking them to a place where they can complete that call-to-action

35. THINKOFCONTENTMARKETING ASTHECUTEPUPPYSTARINGBACKAT YOUFROMINSIDETHEPETSHOP

36. And content remarketing is that puppy following you home

37.

38. Because let’s be honest. If no one completes the desired action

39. THENITWAS ALLFORNOTHING.

40. tofindouthow CONTENTREMARKETING canworkforyourbrand,giveusashout! kirsty@retroviral.co.za +27 11 326 5414

Content Remarketing - How To Improve Your Brands Content Marketing Efforts Online

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