An actionable metric is one that ties specific and repeatable actions to observed results. Split testing can produce the most actionable of all metrics because they explicitly refute or confirm a specific hypothesis. You can use split-tests (A/B) to take action on anything from minor copy tweaks to major changes in the product or its positioning.

1. Sales Metrics: CREATING A GROWTH ENGINE
Actionable Metrics: MAKING BETTER DECISIONS
Customer Metrics: BUILDING TRACTION
Proof: BUSINESS MODEL
Financial Metrics:: CASH FLOW
An actionable metric is one that ties specific and repeatable actions to observed
results. Split testing can produce the most actionable of all metrics because they
explicitly refute or confirm a specific hypothesis. You can use split-tests (A/B) to
take action on anything from minor copy tweaks to major changes in the
product or its positioning.
A Revenue Run Rate allow you to know how likely you are to hit your forecasts,
captures directional trends, picks up patterns (e.g. seasonality), and can tease out
potential problems with your pricing strategy.
Venture investors invest in momentum, traction is your story of momentum. It's
told through quantified evidence of market demand for your product. It shows a
clear path to scale and new business acquisition.
Proof of repeatable business and large market demand provable by data. You
need a productized, not customized, offering customers are paying for.
Money is at the heart of any business. Among the most important metrics is
knowing your financial health. How much cash goes out the door every month is
of critical importance and your gross margins measure your operating
profitability.
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Startup MetricsEssential
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