The Instagram Audit

1. THE
INSTAGRAM
AUDIT

2. Cristian Manafu
@manafu @coollist@manafu.ro

3. • 1 billion accountsworldwide
• 400MusersforInstagramStories
• 2-3 million accountsinRomania
• BestplatformforStories
• HomeoftheNewWaveofInfluencers
• LaunchedIGTV&newfeatures

4. Best Industries on Instagram

5. Best Industries on Instagram

6. Best Industries on Instagram

7. Know the Instagram Algorithm
• Interest: Whatmatterstoyoumost
• Recency: Howrecentlythepostwasshared
• Relationship: Howcloseyouaretothesharer
• Frequency: HowoftenyouopenInstagram
• Following: Howmanypeopleyoufollow
• Usage: HowlongyouspendonInstagram
Resource: http://bit.ly/AlgoritmInstagram

8. Business vs Personal
Advantages
• InstagramInsights
• InstagramAds
• PromotedPosts
• ContactButtons
• AddLinksonInstagram
Stories(10k+)
Warning: You must have a
Facebook page for your
business before you can make
the switch

9. AUDIT

10. Instagram Themes
Minimal Vintage Colorful

11. Bio Samples

12. Bio Samples

13. Bio Samples

14. Ingredients of a Bio
• Showcasethecompany’spersonality
• KeeptheBioShort
• UseEmojistoShowPersonality
• Promptthecustomertotakeanaction
• Indicatehowacustomercanfindyou

15. What’s in a Status
• Image: doyouhaveagreatimagethatis
sharp,well-composedandstylednicely?
• Location: areyoutaggingyourlocation,event
orgeographicarea?
• Caption: grabattentionwithinthefirst150
characters
• Call-to-action: inspirepeopletoclickyourlink

16. Types of Hashtags
• Descriptive: what’sinyourphoto
• Category: yourindustry/niche
• Expertise: yoursweetspotinyourniche
• Brands: popularbrandsinyourniche
• Community: yourcommunity/micro-niche
• Location: whereyouare

17. Content, Formats, Features
Chooseyourfeatures
• Polls
• Questions
• GIFStickers
• Music
Chooseyourcontent
• Status
• Stories
• IGTV
Chooseyourformat
• Photo
• Video
• Boomerang
• Typography
• Superzoom
• Rewind
• Live

18. When to post
• MondayandThursdayatanytimeotherthan3–4p.m.
• Videosanydayat9p.m.–8a.m.
• Experimentwith2a.m.,5p.m.,andWednesdayat7
p.m.
The general best times to post on Instagram:
• 8–9a.m.
• 2a.m.
• 5p.m.
BioChecklist:http://bit.ly/BioCheck1|BioChecklist:http://bit.ly/BioCheck2

19. TOOLS

20. Useful Apps
• Photo Editing VSCO,Snapseed,Foodie
• Hashtag Generator DisplayPurposes.com
• Stories Apps Unfold,StoryMaker
• Video Stories CutStory,Storeo
• Video Editing Videoshop,InStory,Quik
• Audit Services Iconosquare,HypeAuditor,
UnionMetrics

21. Useful Apps
• Content Management Later,Planoly,
Planable,Hopper
• Timing Prime,WhenToPost
• Templates Canva,Stencil,Snappa,Pablo
• Stories Text Overlay AdobeSparkPost,
HypeType
• Captions Captiona,CaptionsforInstagram,
InstaCaptions,InstaCap

22. ONE LAST WORD

24. CRISTIAN MANAFU
Mobile:0733.62.62.38
E-mail:cristian@manafu.ro