3. Rex St. John
Has spent the last 15 years as a self-taught software
engineer and technical evangelist building global
ecosystems at Intel, Arm and NVIDIA prior to entering
Web3 full time. He is the co-founder of ReFi Summit,
Taroko Technologies and Head of DevRel at Saga.
He lives in Seattle with his wife, three children and one
cat.
4. Learn
What You’ll
• A modern understanding of ecosystems
• How to use ecosystems to achieve scale
11. We have entered
the era of
intangibles.
It is increasingly common for the majority of
an organization’s value to be stored in …
Software …
Algorithms …
Relationships …
Networks …
Brands …
Data …
Ecosystems!
12. As much as 90% of the value of many modern
corporations now come from Intangible
assets.
18. More Valuable
The key talent in the technology industry are being supercharged
via automation tools.
As it becomes more challenging to hire talent, it becomes more
desirable to “Federate” access.
Ecosystem-driven organizations can tap into a broader talent pool
of talent.
Web3 & Automation
Benefit The Top
Talent, Making It
19. The competition increasingly over who
Semiconductor industry has progressed by becoming increasingly intangible
Designs IP
Operates Fabs
Produces Chips
Designs IP
Offloads Fabs
Produces Chips
Designs IP
Offloads Fabs
Doesn’t Produce Chips
Open-Sources IP
Open-Sources Software
Doesn’t Produce Chips
More Tangible Less Tangible
“goes intangible” faster
21. Rebel Alliance vs.
Many shots, Many Strategies, Fast Recovery.
Slow, Bureaucratic, Overburdened
Death Star
Few Shots, Painful Misses
Heterogeneous, Agile, Liquid, Motivated, Creative, Resourceful
23. Challenges of • Take time to develop
• Require counterintuitive thinking
• Require product management design
• Require constant care and upkeep
• Involve risk of conflict
ecosystems
28. The goal of
When done properly, the value of marketing
compounds over time.
marketing is to
create a mature
market.
29. An ecosystem is An ecosystem is an organized, structured
and systematized market. It is the end
deliverable of the act of “Marketing.”
a mature market.
36. Apples vs. Orchards Switch
Value of Apples
Value of Orchards
I think we have passed
this point.
Communities, Ecosystems,
Foundations, Individuals
Products, Startups
37. “Apples then orchards”
Step 1:
Old Approach
RIP Atari, killed by own
ecosystem.
Step 2:
Step 3:
Step 4:
Build A Product
Attract Partners
Scramble To Organize Partners
Learn to think in ecosystems
38. “Orchards Then Apples”
Managed Ecosystem
Step 1:
new Approach
Step 2:
Step 3:
Step 4:
Design Ecosystem
Attract Some Partners
Keep Partners Engaged
Bootstrap Products From Ecosystem
41. Enterprise
A system or set of programs
That an originating organization uses
To organize, connect, improve, structure, curate,
recognize, enrich the value of its market
Eco - System
Definition
43. Eco - System A collection of the most skilled & talented individuals in
your market distributed across a set of companies,
communities or organizations who collaborate for the
purpose of a mutual good.
A program or system to enrich, connect, educate, train,
organize, structure external communities of these
individuals
Community
Definition
44. “No matter who you
Joy’s Law
Joy’s Law works to the benefit of
ecosystem-driven organizations.
are, most of the
smartest people work
for someone else.”
47. Ecosystem As Product
• Recognizable
• Produces Value For Customer
• Produces Value For Your Platform
• Has Features & Benefits
48. Ecosystem As Program
• Has a repeatable, recurring structure
• Is a system which produces value
• Has regularly, is iterative
49. Ecosystem
Our program is the best place for _______ , if you join, you get _____ , _____, ______. Every six
months, ________ happens. And we regularly organize _______ to feature your products.
Signing up is easy, all you have to do is _______.
In exchange, we need you to do _____, ______, ______.
Value Proposition
50. Maslow’s Hierarchy of
Market (Fragmented)
Community (or “Tribe”)
Ecosystem
United by economic purpose
People don’t know one another well
Scattered, not organized
Poorly categorized
Ecosystems
51. United by religious or impact purpose
People have formed into groups
Trust and knowledge increased
The groups have identities
Market (Fragmented)
Community (or “Tribe”)
Ecosystem
Maslow’s Hierarchy of
Ecosystems
52. Market (Fragmented)
Community (or “Tribe”)
Ecosystem
Structure has been organized systematically
Programs are in place to create value
New members are categorized
Value progression is defined
Everyone knows each other
Structure is EFFECTIVE
Maslow’s Hierarchy of
Ecosystems