Bsnl Hungama Entertainment Store

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Raj Sheth

Presentation detailing the service made available to BSNL Broadband users.

Business Divertissement et humour

ON-DEMAND DIGITAL ENTERTAINMENT STOREFRONT

The Opportunity: Indian Internet & Broadband 5.85 million+ Indian Broadband Subscribers today.

The Opportunity: Indian Internet & Broadband SOURCE: India Online 2008. Report by JuxtConsultant Ranked amongst the Top 5 countries on content sites such as Yahoo, YouTube, DailyMotion, MTV, BBC 57m Internet users in INDIA 4th Largest Internet User-base

The Opportunity: Indian Entertainment INR 200 billion+ worth of entertainment industry BOLLYWOOD World’s largest film industry 1000+ Films produced every year Over 4500 screens showing Hindi Movies

The Opportunity: Indian Entertainment 400+ TV CHANNELS 300+ RADIO STATIONS INDIA THE LARGEST PRODUCER OF MOVIES! MUSIC PURELY A DERIVATIVE…

The Opportunity: Some Facts Average time spent by Indians in watching TV daily 2.5 hrs TAM Media Research Indian online population downloads music & movies 54.5 % India Online 2008. Report by JuxtConsultant

[object Object],Hungama Reach... 32 countries 142 distribution partners 300+ content partners 70%+ content ownership

BSNL Broadband ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Proposition! ,[object Object],[object Object],[object Object],[object Object]

BSNL Subscriber base ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MoD: Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

MoD: Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The BIG Ticket: Movie Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Next Steps… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Bsnl Hungama Entertainment Store

1. ON-DEMAND DIGITAL ENTERTAINMENT STOREFRONT

2. The Opportunity: Indian Internet & Broadband 5.85 million+ Indian Broadband Subscribers today.

3. The Opportunity: Indian Internet & Broadband SOURCE: India Online 2008. Report by JuxtConsultant Ranked amongst the Top 5 countries on content sites such as Yahoo, YouTube, DailyMotion, MTV, BBC 57m Internet users in INDIA 4th Largest Internet User-base

4. The Opportunity: Indian Entertainment INR 200 billion+ worth of entertainment industry BOLLYWOOD World’s largest film industry 1000+ Films produced every year Over 4500 screens showing Hindi Movies

5. The Opportunity: Indian Entertainment 400+ TV CHANNELS 300+ RADIO STATIONS INDIA THE LARGEST PRODUCER OF MOVIES! MUSIC PURELY A DERIVATIVE…

6. The Opportunity: Some Facts Average time spent by Indians in watching TV daily 2.5 hrs TAM Media Research Indian online population downloads music & movies 54.5 % India Online 2008. Report by JuxtConsultant

10.

11.

12. The Product!

13.

14. The Product!

15.

16.

17. The Product!

18.

19. The Offering

20. The Offering

21. The Offering