RezStream Webinar: Best practices for social media in hospitality
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Want to know what best practices you need to be using on Facebook, Pinterest, and Instagram? In this social media webinar, we’ll cover the top three social networks for the hospitality industry, the differences between them, how to drive engagement, running contests, and using your analytics to refine your approach and understand your followers.
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RezStream Webinar: Best practices for social media in hospitality
- 1. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Social Media Best Practices for Hospitality Stephanie Johnson Social Media Specialist www.rezstream.com
- 2. | About RezStream www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Established in 2005 • Located in Denver, Colorado • 21 Employees WHO WE ARE • Software and Internet services • Focus on independent properties • 100 Rooms or less WHAT WE DO • Founders of RezStream set the tone • Hire passionate professionals • Education WHY WE DO IT
- 3. |About Me www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Raised in Minnesota and moved to Colorado in 2010 • Celebrated two years with RezStream • PR background with 5 years in social media • Learning French, Italian, and German
- 4. TABLE OF CONTENTS www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 01 Introduction: Social in hospitality 02 The Big 3 03 Best Practices 04 The Future 05 Conclusion
- 5. 01 | Introduction www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Social in hospitality • 50% of travelers use social media for travel inspiration • 76% share travel experiences on social media • Guests use social media for attraction & local information • 65% of Instagrammers would be flattered for a brand to like their photo
- 6. 02 | The Big 3 www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 The Big Three • 71% of adults • 1.44 billion users • 65+ growing • Average 40 minutes per day • 100 million active users • Millennials use Pinterest as much as Instagram • 80% female • Average 21 minutes per day • 26% of adults • 300 million active users • 53% are 18 – 29 • Average 21 minutes per day
- 7. Best Practices • Engagement & Etiquette • Contests • Advertising 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210
- 8. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Engagement & Etiquette • 80/20 rule • To the point • Keywords • 3 – 5 times per week • Respond and @mention • 80/20 rule • Descriptive captions • Keywords • 5 – 10 minutes each week • Respond + follow • 80/20 rule • To the point • Keywords & #hashtags • 2 – 3 times per week • Respond
- 9. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Examples • 80/20 rule • To the point • Keywords • 3 – 5 times per week • Respond
- 10. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Examples • 80/20 rule • To the point • Keywords • 3 – 5 times per week • Respond
- 11. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Examples • 80/20 rule • To the point • Keywords • 3 – 5 times per week • Respond Pinterest.com/source/brand.com
- 12. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Engagement & Etiquette continued • User-generated content • Special offers • Reactions & comments • Analytics • User-generated content • Evergreen • Re-pins, likes, comments • Analytics • User-generated content • Special offers with bio link • Likes, comments, re-grams
- 13. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Examples • 80/20 rule • To the point • Keywords • 3 – 5 times per week • Respond
- 14. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • 80/20 rule • To the point • Keywords • 3 – 5 times per week • Respond
- 15. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • 80/20 rule • To the point • Keywords • 3 – 5 times per week • Respond Facebook Insights
- 16. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • 80/20 rule • To the point • Keywords • 3 – 5 times per week • Respond Pinterest Audience Interests
- 17. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Contests • No like-gaiting • No tagging or spammy behaviors • Not endorsed • Set clear rules, timeline, and prize • Low barrier • Strict rules (seriously) • No spammy behaviors • #TrackIt • Similar to Facebook • Not endorsed • Update bio link • #TrackIt
- 18. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • 80/20 rule • To the point • Keywords • 3 – 5 times per week • Respond
- 19. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • 80/20 rule • To the point • Keywords • 3 – 5 times per week • Respond
- 20. 03 | Best Practices www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Advertising • Affordable • Special offers & events • Create unique URL to track • Unsupported • Benefits-based • Create unique landing page or content with CTA • Linked to Facebook • Special offers, events, or experiences • Create unique landing page
- 21. www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Examples 03 | Engagement Tips
- 22. www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 The future 04 | Future Changes Google+ goes MySpace Twitter to expand beyond 140 characters Millennials and Gen Z on Snapchat Smarter algorithms Live video Return of social reviews lynettenoni.com
- 23. 06 | Conclusion www.rezstream.com 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 Focus on networks you can do well and where your audience is Follow the 80/20 rule Tell your inn’s story and experience through images Be consistent Humanize your brand Don’t be afraid to try new things! Conclusion
- 24. Thank you! Contact me: stephanie.johnson@rezstream.com Read the latest and greatest: rezstream.com/blog Follow RezStream: facebook.com/RezStream plus.google.com/+RezstreamCO twitter.com/RezStream youtube.com/RezStream pinterest.com/rezstream 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210