How to produce a sales uplift in your "Food To Go" section.

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Food To Go in
Convenience Retail
Rhys Pedrick
Account Manager, HL Display (UK) Ltd.

2. Facts
• 40% of shoppers have bought food to go in
the last month vs 33% in 2015*
• 67% of c-store shoppers were satisfied with
finding food to go compared with 76% of
supermarket shoppers*
• Only 54% of c-store food to go shoppers
bought across food, drinks and snacks*
• 63% of food to go sales are outside of
lunchtime hours*
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* IGD ShopperVista Channel Focus - Convenience Report – April 2016

3. 40% of shoppers have bought food to go
in the last month vs 33% in 2015
Food to go includes hot food, meal deals and single portion
snacks.
Shoppers are influenced by a wide range of factors that
stretch beyond price.
There is a higher demand for interesting, healthy and fresh
foods.
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4. 67% of c-store shoppers were satisfied
with finding food to go compared with
76% of supermarket shoppers*
Food to go is a shopper
mission in itself, so it’s
important to group these
products together for
ease of access.
Use ceiling and aisle
signage to help
customers find the
products they want.
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5. Only 54% of c-store food to go shoppers
bought across food, drinks and snacks*
By grouping these products
together and advertising any
meal deals, you can
increase cross selling and
upselling opportunities.
Use shelftalkers, aisle
signs and printed risers to
emphasise new lines, meal
deals and premium
products.
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6. 63% of food to go sales are outside of
lunchtime hours*
Food to go isn’t limited to just lunchtime – in fact the
majority of these sales are outside of the usual 12-2pm
time slot.
Use spring or gravity fed facing systems to ensure all
products are visible to the customer at all times. This
reduces time spent by staff dealing with products and
more time spent with the customer.
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7. Want to know more?
Want to know more about how you can uplift
your sales in food to go and other areas?
Contact Details:
Rhys Pedrick
Account Manager
HL Display (UK) Ltd.
rhys.pedrick@hl-display.com
01279 207219
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