Disney consumer products department sees an oppurtunity to grow its business in a controversy. It was accused of contributing to growing obesity epidemic, yet it formulated a strategy to grow its market and raech children with nutritious food- good food, with great fun....

1. Marketing
Nutrition
to Children
Submitted by:
RIA BAGLA

5. Disney Product
Line

9. What HAPPENED NEXT??

10. DISNEY Consumer Products found itself in

11. In 2004, US Surveys revealed that

12. DISNEY accused of contributing to the
growing OBESITY EPIDEMIC

14. What Did they do??

16. What it found??

18. Conducted shopping trips for
Mothers & their Children and
identified :
 their preferences, and
 factors that influence
purchasing decisions

21. NOW….

23. Took Healthier
products and
made them fun.

24. It took whole wheat pasta, moulded it into popular
characters

28. WHAT WERE THE
CHALLENGES ??

33. HOW CUSTOMERS
REACTED??

35. competitors