Demonstration of how a dynamic and complex event, a soccer game, can be represented in various ways, and how they can emphasize or diminish the importance of particular aspects of the event. To view the video of the presentation at CIDI 2013: hpps://vimeo.com/75741438

1. Análise
de
representações
gráficas
de
um
evento
dinâmico
complexo:
gol
de
futebol
José
Marconi
Bezerra
de
Souza
(PhD.)
Universidade
Tecnológica
Federal
do
Paraná
Analysis
of
graphic
representa?ons
of
a
dynamic
and
complex
event:
the
soccer
goal
Ricardo
Cunha
Lima
(MSc.)
Escola
Superior
de
Desenho
Industrial
/
UERJ

2. Representa?on
of
dynamic
events
Demonstra@on
of
how
a
dynamic
and
complex
event,
a
soccer
game,
can
be
represented
in
various
ways,
And
how
these
can
emphasize
or
diminish
the
importance
of
par@cular
aspects
of
the
event.
To
view
the
video
of
the
presenta?on
at
CIDI
2013:
hGps://vimeo.com/75741438

3. The
“perfect”goal
• Elected
by
the
Associa@on
of
Football
Sta@s@cians
4th
goal
for
Brazil
in
the
finals
of
the
1970’s
World
Cup
• 8
players
• Dribbling,
6
@mes
• 9
passes
• 1
aVempt
to
steal
the
ball
• 1
kick
for
the
goal

4. Summary
1. Infographics
2. Granurality
3. Mo@on
proper@es
4. Types
of
representa@on
5. Design
process
6. Final
considera@ons

5. 1.
Infographics

6. Journalis?c
infographics
(LIMA,
2009)
Graphic feature that uses verbal, schematic and pictorial
graphic language (cumulatively or alternatively), aimed
primarily at explaining some phenomenon.
Jornal 24horas
Carlos Monteiro
Ricardo Santos

7. Modes
of
symboliza?on
(TWYMAN,
1979)
Verbal/numeric Pictorial Schema?c
WriVen
text
Figura@ve
and
abstract
Marks
that
are
not
words,
numbers
or
pictures
• Tipography
• WriGen
text
• LeGering,
etc.
• Figura?ve
drawings
• Abstract
pain?ngs
• Photography,
etc.
• Diagrams
• Geometric
forms
• Graphs,
ect.

8. Text
as
diagram
(Rob
Waller,
1985)
The reading strategy can be developed in a non-linear
fashion, so that the reader is not forced to follow a linear
reading path in a plain text.
Linear
text Non-­‐linear
text

9. It differs from traditional iconography by the possibility to
behave as the main source of information on the page.

10. Ilustração Gabriel Silveira
Projeto gráfico Diego Sanches
Texto Luiz Fujita

11. 2.
Granurality

12.
Granularity
(SOUZA,
2008)
How
many
pictures
represent
a
dynamic
event?

16. 20
21
22
23

17. 20
21

18. 20
23

19. 3.
Mo?on
proper?es

20. !
Trajectory
is the imaginary path that traces a
moving body through space
Displacement
refers to the distance between an object and its
original position, that is, the change in position
of the object in a given space
Direc?on
is the path taken by an object
moving relative to the point at
which it is moving
Movement
(SOUZA,
2008)

22. Direc?on

23. Trajectory

24. Displacement

25. 5.
Representa?on
types
4.
Types
of
representa?on

26. Types
of
respresenta?ons
Pictorial
graphic
representa@on
may
be
more
or
less
literal
or
more
or
less
figura?ve
.

27. Graphic
metaphor
(RICHARDS,
1984)
(ENGELHARDT,
2002)
(LIMA,
2009)
(McCLOUD,
1995)

29. Verbal
Jorge
Curi,
Rádio
Globo,
México,
21
de
junho
de
1970

31. Schema?c

32. Schema?c
!

34. Pictoric

35. Verbal
and
pictoric

36. Verbal
and
pictoric

38. Graphic
conven@ons
for
soccer
goals
infographics
by
the
brazilian
designers
Gepp
and
Maia
:
!
Gepp
e
Maia
Arrows
to
guide
the
narra@ve;
Colors
and
symbolic
forms
to
differen@ate
the
seman@cs
of
the
teams;
Dynamic
pictorial
representa?ons
that
suggest
the
specific
movements
of
players;
Delimi?ng
the
space
of
the
football
field
from
the
perspec@ve
of
the
observer
of
the
scene;
Verbal
descrip?on
of
the
scene
Verbal,
schema?c
and
pictoric

39. 5.
Design
process

40. !!
Work
methodology
in
daily
newspapers

41. !
Graphic
conven?ons
of
“Gol
da
Rodada”

42. Graphic
conven?ons
of
“Gol
da
Rodada”

43. Graphic
conven?ons
of
“Gol
da
Rodada”
Agents
of
the
ac?on
Players
from
both
teams
and
the
goal
keeper
Varie?es
of
ac?on
(player)
Seman?cs
of
the
arrow
Displacement
of
the
ball
Displacement
of
the
player

44. 6.
Final
considera?ons

45. Final
considera?ons
Choosing
the
moment
of
the
goal:
individual
or
team
ac@on;
Pictorial
representa?ons:
player
iden@fica@on
and
the
intent
of
their
movements,
enriching
the
seman@c
poten@al;
Reduc?on
details:
Focus
on
the
analy@cal,
tac@cal
and
proac@ve
character
of
the
play,
ac@on
and
speed
is
represented
by
symbols
of
future
ac@ons.

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47. Thank
you!