1. "Mobile Traffic is in The Passing Lane”
Move Over
Old Website

3. 2011-14% of all travel related queries are coming from a mobile phone, compared to 4% in 2010.
Travel website traffic via the mobile web has increased by a staggering 72% in the last six months, to account for a total of 17.4% of all website traffic in the industry.
Five years ago, fewer than nine million Americans owned a smartphone. Today, nearly 110 million carry mobile devices.
That is an increase of 1,122% in 5 years
Per Capita
Mobile Saturation

5. There were 17.4 million iOS and Android devices activated on
Christmas Day this year. In total,
more iPhones, iPads, Galaxy's, Kindle Fires and other mobile devices were activated on Dec. 25 than any other day in history, a (332 % spike!)
12/25/12 – Christmas Day
BOOOM! Did you hear that?
17,400,000 (x) $300.00 = $5,220,000,000 (5.22 BILLION)

6. A responsive design, scales media up or down proportionally, depending on the device selected and used by consumer.
WHY?

7. Be Analytical (consult your analytics account)
Traffic Source
Campground
Attraction
Theater
Traffic-Non Mobile
+64.40%
-9.60%
-15.43%
Traffic Mobile
+504.00%
+85.44%
+49.67%
Mobile Device
(1) iPad
(1) iPad
(1) iPhone
(2) iPhone
(2) iPhone
(2) iPad
(3) Droid Razor
(3) Droid Razor
(3) Droid Razor

8. Visitor Flow - The best and most useful “at a glance” tool at your disposal in Google Analytics.
Go With The Flow

9. Keep It Simple
The Rule Of Thumb?
Check Your Work
Include Audience
Ease of Sale
The Mobile Experience is a Journey
Lead the Consumer Where …They Want To Go!

10. Make the Best Choice

11. Which Format Suits Your Business
Clear Objectives - Functionality
Mobile “Rule of Thumb”
Search as a Consumer
Think “Mobile First”
Check Analytics First!
RB&A Recap

12. Thank You