Embrace Social Media: Blogging & Microblogging

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This presentation, given at the 7-7-7 session of the 2009 Vermont Business Expo, discusses why companies should write a blog and use Twitter to market and promote their business.

Business Technologie

Embrace Social Media:
Blogging and Microblogging
Cultivate your community of customers,
prospects, and advocates through blogging

Rich Maggiani
Solari Communication © 2009 Solari Communication.
All rights reserved.

As a means of promoting your company.

© 2009 Solari Communication. All rights reserved.

Trust has shifted.

© 2009 Solari Communication. All rights reserved.

Official messages to conversations.

© 2009 Solari Communication. All rights reserved.

Leaders to peers.

© 2009 Solari Communication. All rights reserved.

A revised communication strategy
incorporating…

© 2009 Solari Communication. All rights reserved.

The five C’s of social media:

© 2009 Solari Communication. All rights reserved.

Conversation.

© 2009 Solari Communication. All rights reserved.

Contribution.

© 2009 Solari Communication. All rights reserved.

Collaboration.

© 2009 Solari Communication. All rights reserved.

Connection.

© 2009 Solari Communication. All rights reserved.

Community!

© 2009 Solari Communication. All rights reserved.

social
networks
blogs
professional
networks
online
newswires
wikis
videocasts
microblogs
podcasts

© 2009 Solari Communication. All rights reserved.

blogs

microblogs

© 2009 Solari Communication. All rights reserved.

Blogs

Twitter
(actually)

© 2009 Solari Communication. All rights reserved.

Blogs

Write One

© 2009 Solari Communication. All rights reserved.

Post an entry at least once a week.

© 2009 Solari Communication. All rights reserved.

Blogs

Perceptions

© 2009 Solari Communication. All rights reserved.

68% of readers have positive thoughts
about companies with blogs.

© 2009 Solari Communication. All rights reserved.

They trust the opinions
about products and services.

© 2009 Solari Communication. All rights reserved.

Writers perceived as peers.

© 2009 Solari Communication. All rights reserved.

Blogs

What to Write

© 2009 Solari Communication. All rights reserved.

Start with your product or service.

© 2009 Solari Communication. All rights reserved.

Integrate customer resource
management

© 2009 Solari Communication. All rights reserved.

Information useful to your audience.

© 2009 Solari Communication. All rights reserved.

Stories that resonate.

© 2009 Solari Communication. All rights reserved.

Make them smarter, help them succeed.

© 2009 Solari Communication. All rights reserved.

Blogs

How to Engage

© 2009 Solari Communication. All rights reserved.

Personal voice, converse as yourself.

© 2009 Solari Communication. All rights reserved.

Human face, not a corporate face.

© 2009 Solari Communication. All rights reserved.

Write for them.

Not you!

© 2009 Solari Communication. All rights reserved.

It’s a dialogue.

Not marketing materials or
advertisements.

© 2009 Solari Communication. All rights reserved.

Respond to comments.

© 2009 Solari Communication. All rights reserved.

Listen!

© 2009 Solari Communication. All rights reserved.

Blogs

How to Promote

© 2009 Solari Communication. All rights reserved.

Write a bunch of posts first,
then promote.

© 2009 Solari Communication. All rights reserved.

Printed materials listing your blog.

© 2009 Solari Communication. All rights reserved.

Facebook

© 2009 Solari Communication. All rights reserved.

LinkedIn

© 2009 Solari Communication. All rights reserved.

Twitter

© 2009 Solari Communication. All rights reserved.

StumbleUpon

© 2009 Solari Communication. All rights reserved.

Flickr

© 2009 Solari Communication. All rights reserved.

YouTube

© 2009 Solari Communication. All rights reserved.

Email

© 2009 Solari Communication. All rights reserved.

Business Cards

www.solari.net/toward-humanity

© 2009 Solari Communication. All rights reserved.

In Person!

© 2009 Solari Communication. All rights reserved.

Social Bookmarking

© 2009 Solari Communication. All rights reserved.

Twitter

(Micro) Blogging at 140 Characters

© 2009 Solari Communication. All rights reserved.

Followers are the foundation.

© 2009 Solari Communication. All rights reserved.

Twitter Growth

© 2009 Solari Communication. All rights reserved.

Twitter

What to Tweet About

© 2009 Solari Communication. All rights reserved.

Your Blog

© 2009 Solari Communication. All rights reserved.

Customer Service

© 2009 Solari Communication. All rights reserved.

Your Customers

© 2009 Solari Communication. All rights reserved.

Promotions

© 2009 Solari Communication. All rights reserved.

Breaking News

© 2009 Solari Communication. All rights reserved.

Tweet in the morning.

© 2009 Solari Communication. All rights reserved.

Schedule tweets for later delivery.

© 2009 Solari Communication. All rights reserved.

Twitter

Prospect for Followers

© 2009 Solari Communication. All rights reserved.

By first following.

© 2009 Solari Communication. All rights reserved.

Facebook buddies.

© 2009 Solari Communication. All rights reserved.

LinkedIn connections.

© 2009 Solari Communication. All rights reserved.

Email and contact lists.

© 2009 Solari Communication. All rights reserved.

Go to wefollow.com to find people.

© 2009 Solari Communication. All rights reserved.

To go twitter.com/invitations/suggestions.

© 2009 Solari Communication. All rights reserved.

Top influencers;

and the people they follow.

© 2009 Solari Communication. All rights reserved.

Go to twollow.com to follow people based
on keywords.

© 2009 Solari Communication. All rights reserved.

Search for and follow people you meet.

© 2009 Solari Communication. All rights reserved.

Twitter

Tips

© 2009 Solari Communication. All rights reserved.

Understand the discourse of Twitter.

© 2009 Solari Communication. All rights reserved.

Keep your followers and who you are
following in balance.

© 2009 Solari Communication. All rights reserved.

(Macro) Blogs and Microblogs

To Succeed

© 2009 Solari Communication. All rights reserved.

Write an engaging blog to generate
regular readership.

© 2009 Solari Communication. All rights reserved.

Make it worthwhile to follow you on Twitter.

© 2009 Solari Communication. All rights reserved.

Blogs

Practicing What I Preach

© 2009 Solari Communication. All rights reserved.

Read our blog, Toward Humanity.

http://www.solari.net/toward-humanity/

© 2009 Solari Communication. All rights reserved.

Read our blog post about this presentation:
http://www.solari.net/toward-humanity/2009/05/22/
embrace-social-media-blogging-and-microblogging/

Or download the position paper:
http://www.solari.net/papers-socialmedia.php

© 2009 Solari Communication. All rights reserved.

Additional Resources

© 2009 Solari Communication. All rights reserved.

Solari Position Papers on Social Media

© 2009 Solari Communication. All rights reserved.

© 2009 Solari Communication. All rights reserved.

Subscribe to Solari Position Papers

© 2009 Solari Communication. All rights reserved.

Thank you.

© 2009 Solari Communication. All rights reserved.

Rich Maggiani
Communication Consultant
STC Fellow
Solari Communication
137 Lost Nation, Suite 14
Essex, Vermont 05452
802.879.9330
rich.maggiani@solari.net
www.solari.net
www.solari.net/toward-humanity
Follow me:
www.twitter.com/richmaggiani
Invite me to connect:
www.linkedin.com/in/richmaggiani

© 2009. All rights reserved.

Blossoming Flowers

© 2009 Solari Communication. All rights reserved.

© 2009 Solari Communication. All rights reserved.

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Embrace Social Media: Blogging & Microblogging

1. Embrace Social Media: Blogging and Microblogging Cultivate your community of customers, prospects, and advocates through blogging Rich Maggiani Solari Communication © 2009 Solari Communication. All rights reserved.

79. Read our blog post about this presentation: http://www.solari.net/toward-humanity/2009/05/22/ embrace-social-media-blogging-and-microblogging/ Or download the position paper: http://www.solari.net/papers-socialmedia.php © 2009 Solari Communication. All rights reserved.

88. Rich Maggiani Communication Consultant STC Fellow Solari Communication 137 Lost Nation, Suite 14 Essex, Vermont 05452 802.879.9330 rich.maggiani@solari.net www.solari.net www.solari.net/toward-humanity Follow me: www.twitter.com/richmaggiani Invite me to connect: www.linkedin.com/in/richmaggiani © 2009. All rights reserved.

Embrace Social Media: Blogging & Microblogging

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