This document provides an overview of search engine optimization (SEO) fundamentals. It discusses key topics like keywords, titles, descriptions, URLs, internal linking, and using SEO tools. The document emphasizes best practices like optimizing titles and content for target keywords, creating unique pages for different keywords, and not overdoing keyword stuffing. It also stresses the importance of quality content, a mobile-friendly site, and improving click-through rates. The overall goal is to help websites get found organically in search engine results through effective on-page optimization techniques.

1. Ge#ng
found
on
Rich
Owings
Links
to
men6oned
resources:
h9p://localiswhereitsat.com/seo-­‐resources

3. SEO
101
Search
engine
op6miza6on

4. SEO
101
Defini6ons

5. Paid
ads
Organic
search
results

6. Keywords
• Word
or
phrase
you
are
targe6ng
• Work
it
into
your
6tle
and
text

7. Keywords
• WordPress
• WordPress
developer
• WordPress
designer
• Asheville
WordPress
designer

8. Title

9. Title

10. Title

11. URL
Descrip6on

12. Title
URL

13. Descrip6on

14. Title
and
descrip6on
• Title
important
ranking
factor
• Descrip6on
helps
drive
clicks
Title
Descrip6on

15. Alt
image
tags

16. Alt
image
tags

17. URL
structure

18. Permalinks

19. Pre9y
permalinks

20. New
sites
only

21. Keywords
• Word
or
phrase
you
are
targe6ng
• Work
it
into
your
6tle,
text
and
alt
image
tags
• Don’t
overdo
it
• Mix
them
up
• One
page
for
each
keyword/
keyphrase
target

22. Make
internal
linking
a
habit

23. SEO
tools

24. SEO
plugins
• WordPress
SEO
by
Yoast
• All
in
one
SEO

25. Google
Analy6cs

26. Google
Webmaster
Tools

27. XML
sitemaps

28. Universal
search
results

29. Universal
search
results

32. Improving
click
thru
rate
Google
authorship
Schema

34. Change
happens

35. Change
happens
• Link
schemes
• Paid
text
links/text
link
ads
• Spammy
guest
blogging
• Duplicate
content
• Thin
content
• Too
many
ads
• Keyword
stuffing/Over-­‐op6miza6on

36. Life
beyond
Google

37. Quick
hits
• Write
for
your
audience
• Quality
content
• Visually
friendly

38. Quick
hits

39. Quick
hits
• Write
for
your
audience
• Quality
content
• Visually
friendly
• Make
it
easy
to
share

40. Quick
hits

41. Quick
hits
• Mobile
responsive

42. Quick
hits

43. Quick
hits
• Mobile
responsive
• Redirect
error
pages

44. Quick
hits

45. Quick
hits
• Mobile
responsive
• Redirect
error
pages
• Don’t
hide
you
site

47. Five
takeaways
• Create
quality
content
• Op6mize,
but
don’t
overdo
it
• Create
internal
links
• Use
some
tools
• Improve
your
CTR

48.
Rich
Owings
localiswhereitsat.com
rich@localiswhereitsat.com
Twi9er:
@RichOwings
h9p://localiswhereitsat.com/seo-­‐resources