Executive Education course catalog

2015
Executive
Education
Courses Catalog

2015 NUGSB EXECUTIVE EDUCATION CALENDAR
JANUARY FEBRUARY MARCH
EMBA-2016 Orientation
March 12-19
APRIL MAY JUNE
Small & Medium Sized
Enterprise Entrepreneurship
April 13-15, April 16-18,
April 20-22, April 23-25,
April 27-29
Strategic Change & Innovation
April 28-29
May 28 – Jun 13, 2015
June 1-3, June 4-6,
June 8-10, June 11-13,
Finance for Non-Finance
Professionals
June 24-25
JULY AUGUST SEPTEMBER
August 17-19, August 20-22,
August 24-26, August 27-29
Project Management
August 26-27-28
Strategic Marketing
September 23-24-25
OCTOBER NOVEMBER DECEMBER
Strategy Transformation &
Value Creation
October 2-3
Advanced Communications
October 22-23-24
Digital Marketing
November 18-19-20
Leadership Management
December 3-4-5

GLOBAL OPEN-ENROLLMENT PROGRAMS
General Management
General Management for High Potentials
Leadership
Leadership Management
Strategic Transformation and Value Creation
Functional
Strategic Change and Innovations
Finance for Non-Finance Professionals
Advanced Communications
Strategic Marketing
Project Management
Digital Marketing Strategy
TAILORED PROGRAMS
Tailored Programs
Company Custom Programs
Consortium Custom Programs
EXECUTIVE MBA DEGREE PROGRAMS
General Executive MBA
EXECUTIVE LEARNING & CONFERENCE CENTER
FACULTY & WORLD-CLASS STRATEGIC COLLABORATION

The General Management Program is a comprehensive cross-functional management
leadership training that will significantly enhance business management and leadership
capabilities of managers. It provides functional understanding as well as strategic insights and
an integrative approach that will help in judging specific contexts. Program participants need to
accumulate 5 course credits from the list below.
Program Curriculum (* = offered in 2015)
Core Curriculum
 Accounting
Understanding financial statements; Accounting as a management tool
 Business Economics
Understanding the economics of individual and company decision making
 Finance for Non-Finance Professionals (*)
Analyzing Historical Financial Performance; Forecasting Financial Performance;
Financial Decisions & Investment Analysis.
 Human Resource Management
Organizational Decision Making & Negotiations; Managing Group Behavior
 Strategic Marketing Management (*)
Introduction to Strategic Marketing: Segmentation, Targeting, and Positioning;
Building and Managing Strong Brands
 Operations Management & Supply Chain Management
Optimizing business processes and project management.
 Strategic Renewal and Change (*)
Fundamentals of Business Strategies; Strategy Development and Assessment; Long-
term Strategic Planning and Execution
 Leadership & Change Management (*)
Leadership Styles; Taking Charge; Solving Performance Problems; Managing Change
Electives (2 from the following list)
Global Marketing; Digital Marketing (*); Business Law &Taxation; Mergers & Acquisitions;
Negotiations & Communications; Entrepreneurship & Innovations; International Business;
Project Management (*).
Benefits
 Gain insights that challenge your assumptions
 Actionable knowledge: develop deep insight into information you often already possess
 Provide you with the tools to improve how you manage your organization
Venue and Time:
Dates: Select any qualitfying course from the open enrollment course calendar course
Venue: NUGSB Executive Learning and Conference Center - Astana

The Leadership Management Program (LMP) is a highly interactive program to understand and
improve leadership styles. The program is based on solid research findings from areas as
diverse as psychology, sociology, economics, and political science, but translated into
immediately applicable approaches that will make you a better leader. Through a number of
exercises we will identify challenges and opportunities in your own personal leadership style.
Throughout the program, you’ll be working with a personal leadership coach to develop an
individualized plan that can be implemented immediately.
Program Curriculum
The Leadership Management Program incorporates an online leadership assessment
questionnaire to enable each participant to individualize and personalized improvement plan.
The faculty will introduce findings from a wide variety of fields, and will provide commentary on
surveys and group exercises. Topics discussed will elaborate on:
 Characteristics of effective leaders
 Effective communication styles
 Leading versus Leadership
 Dealing with conflicts
For Whom
Participants in our Leadership Management Program typically have a background or experience
in engineering, science, business, or a related field, and want to significantly enhance their skills
in leading teams, departments, or the entire organization.
Benefits
By the end of the course, participants should expect to have gained:
 A better understanding of their own leadership strengths and areas for improvement
 A personalized plan to improve their own leadership performance
 A more effective leadership communications style
Venue and Time
Dates: December 3-4-5, 2015

In a turbulent environment, strategies and business models tend to get obsolete rapidly. However
developing new strategies that create competitive advantage is a challenge even for the best of
the companies. Using a hands-on approach, we bring strategy, business models and innovation
together to understand how competitive advantages can be created and realized. Following this
intensive two-day program, you return to your work place equipped with a range of tools to drive
innovative strategic thinking.
Program Curriculum
The program consists of three parts. In the first part, we discuss how you can increase your
understanding of the competitive landscape in which your company operates. How attractive is
the specific landscape? What are the key trends and forces that determine an industry’s
attractiveness? In the second part, we will provide tools to evaluate the company’s strategy and
its business model (as is). How good is your strategy? Is your business model the best choice,
given the external industry landscape? What is a good business model? Finally, we’ll provide
insights on how to develop innovative strategies and business models that will create new
competitive advantages. What needs to change in your strategy and business model? How do
we make this change happen? What are the key resources and capabilities that we need to win
in the market place?
For Whom
Any manager, director or executive involved in or interested in steering the future direction of the
organization. Specifically, these may be general managers, members of the strategy teams,
senior functional managers, and entrepreneurs.
Benefits
In every part of the program, you will come across the latest strategy tools and frameworks that
help you in your strategic thinking and decision making at your own company. We will also use
your own experience to illustrate how these concepts may be applied. You will be able to sharpen
your analytical skills, be able to understand the key capabilities you need to drive new strategies,
and provide some insights into an ongoing strategy issue in your organization.
Venue and Time
Dates: October 2-3, 2015

“The Only Thing that is Constant is Change”. This quote is attributed to Heraclitus, the famous
Greek philosopher. This was 2500 years ago. But today the world seems to change at an
exponential rate. Technology advances relentlessly, altering the rules of business. Markets are
not stable, customers are increasingly demanding, their loyalties shift, and competitors
aggressively target your customers. Innovation causes existing products, services, business
models, and entire businesses to become obsolete. Since innovation is a key driver of change,
ask yourself: are you confronting or ignoring the realities of change in your environment? Are
you innovating or stagnating? Will you survive? What is your strategy?
Program Curriculum
The “Strategic Change & Innovation” program provides an integrative approach to strategy,
change and innovation. It draws on research from a number of disciplinary areas such
organizational behavior, strategy, human resource management, technology and innovation
management. The program provides insights into best practices and proven tools and offers a
framework to successfully implement change management. Topics include:
 Frequent reactions to change
 Strategic change success and failure factors
 Tools to manage change
 Managing the innovation process.
For Whom
The “Strategic Change & Innovation” program is designed to help business professionals
understand the challenge of managing change in their organizations. It is meant for anyone with
current or anticipated leadership responsibilities, including senior executives and managers;
managers expecting to take on change management roles; and those who are expected to lead
and influence others without formal authority.
Benefits
Upon completion of this course, participants should be able to understand:
 why a large percentage of change efforts fail
 how to conduct a situational analysis to identify the need for and type of change required
within their organizations
 the key elements of a change process model which, if properly applied, can enhance
organizational agility, performance, and effectiveness
 characteristics of change leaders and how you can develop skills as an agent of change
 the different types of innovation, how to search and select the most appropriate, and
how to successfully exploit them
Venue & Time
Dates: April 28-29, 2015
Venue: NUGSB Executive Learning and Conference Center – Astana

Any business professional needs a good understanding of the principles involved in evaluating
and selecting projects. How do we decide which projects should be accepted and which should
be rejected? The program will provide participants with basic tools and methods of project
evaluation from the financial perspective, such as NPV, cash flow projections, and capital
budgeting. In the process we will also introduce concepts and terminology of financial
accounting. As a result, program participants will better understand the arguments of finance
colleagues, advisers, or bank professionals, and will be able to engage in more meaningful
discussions.
Program Curriculum
We will start with finance and accounting terminology and discuss the basics of balance sheet,
income statement, and cash flow statement. From there we move to basic concept of
discounting cash flows and calculating NPV (Net Present Value), project’s cash flow projections,
and calculating the project NPV. In the process we will use an illustration of a simple one-man
copy shop. Towards the end we will demonstrate a project evaluation of a real-life project (for
example, of a big residential housing complex).
For Whom
 Professionals in management positions other than finance (general managers,
engineers, marketers etc.)
 Career changers who have recently moved to financial positions but lack a strong
finance/accounting background.
 Executives with a need to refresh their finance/accounting prior knowledge.
Benefits
Upon completion of this course, participants should be able to:
 Carry out basic project evaluation based on financial criteria.
 Understand finance professionals and engage in meaningful discussions.
 Critically review project evaluations prepared by others.
 Understand the basics of “bottom line”: profitability, value creation, and economic
viability.
Venue and Time
Dates: June 24-25, 2015

To influence, persuade, and inspire others, you need to be an expert in communicating with
diverse constituencies both inside and outside of your organization. Learn how to deliver a
compelling message during planned and unplanned situations from our experts. This program
will enhance your presentation skills and your ability to communicate under pressure, and
provide you with hands-on training about how to build a powerful online presence through social
media.
Program Curriculum
The theme of Day One is “Presenting with Power.” Participants will Analyze TED talks and other
short videos to determine what makes an effective and less effective talk. They’ll present a 5-10
minute talk of their own and receive feedback, and will learn how to listen to and handle
audience questions.
Day Two covers “Leading and Communicating Through a Crisis” and “Embracing the Power of
Social Media.” Participants will role-play how to communicate during uncertainty, analyze their
own online influence, discuss LinkedIn best practices and update their profile, and learn how to
position themselves as thought leaders through social media.
Finally, Day Three focuses on “Answering the Tough Questions.” We’ll examine and discuss
media interviews done right and wrong, and participants will practice interview situations –
whether with the media, restive employees or shareholders, etc. We’ll practice crowdsourcing
questions and will learn from a live performance critique.
For Whom
Advanced Communications is intended for senior leaders and executives who want to
dramatically enhance their communications effectiveness and command attention from their
audiences. This program is ideal for professionals who interface with the general public and key
stakeholders.
Benefits
This program will provide you with the tools to:
 Command attention with clarity and confidence.
 Answer tough questions from reporters, stakeholders, and clients.
 Communicate successfully during a crisis.
 Use social media to enhance your public persona.
Venue and Time
Dates: October 22-23-24

Determining the optimal “go-to-market” strategy in real market situations requires making a
large amount of complex and interrelated decisions on sales force management, pricing,
product design and advertising, all within the dynamics of the market place and uncertainty
about consumer behavior. Experimentation is risky and slow in determining its impact at best.
Based on a computerized simulation environment, the Strategic Marketing Program enables
participants to compress the process in a risk-free environment in the length of a few days. It
allows experimenting with “what if” questions, and determine how all “go-to-market” decisions
are interrelated.
Program Curriculum
The strategic marketing program provides tools to marketing professionals to obtain an
integrated view of all marketing decision (product design, pricing, sales, advertising). Marketing
research approaches (perceptual mapping and conjoint analysis) combined with business cases
make this a very hands-on program. A computer-based business simulation environment is
used over the length of the entire program where participants will actively make decisions and
compete with other companies for market share and profit.
The program provides insights into best practices and proven tools. It offers a framework to
successfully outline and implement marketing strategies. Topics include:
 Interaction between all the marketing variables
 Marketing research tools that help support marketing strategy analysis & decisions
 Business cases that illustrate the interaction of marketing decision variables
 A computer-based business simulation that allows participants to actively experience the
dynamics of competition.
For Whom
The strategic marketing program is designed for marketing professionals and business
executives involved in making strategic decisions about the product offering of their company.
Previous experience or exposure to marketing is recommended.
Benefits
 A deeper understanding of the tools, techniques, and frameworks that the world’s top
marketing professionals use to design and implement marketing strategies.
 Learn to interpret and use marketing research techniques
 Learn how the top marketing companies in the world do strategy design &
implementation
 Experiment and learn in a computerized business simulation environment what works
and doesn’t work.
Venue and Time
Dates: September 23-24-25, 2015

Project Management is in high demand in Central Asia. With many large projects under
development, a professional and specialized approach to the complexity of synchronizing
thousands of actions, suppliers, and sequence of activities, is crucial to keep a project on track.
The Project Management Program provides participants with all the tools necessary to optimize
their project management skills and qualify for certification.
Program Curriculum
This intensive project management course provides a comprehensive discussion of all the
topics in the Project Management Body of Knowledge (PMBOK® Guide), designed for those
who currently work as full-time project managers, have prior experience of project management
methodology, or want to acquaint themselves with professional project management
approaches.
For Whom
This program is designed for current project managers and professionals in charge with leading
and managing large projects. For those seeking formal certification, this project management
course partially satisfies the training requirements for candidates for the PMI and IPMI
qualification certification. Reference codes will be provided to participants at the completion of
this course.
Benefits
This project management course covers the activities in each of the 5 processes of Project
Management (PM), namely Initializing, Planning, Executing, Controlling and Closing. You will
learn how to:
 Clearly define the initial scope, and manage consecutive scope change
 Develop a feasible schedule which meets the project owners requirements
 Prepare a plan, understand its purpose and why it contains more than just a schedule.
 Identify quality objectives and implement appropriate controls to ensure they are
achieved.
 Develop status reports
 Identify and continually manage risks which could de-rail your project.
 Manage stakeholders to ensure they remain committed to and involved with the project.
 Control external groups on which the project is dependent.
 Ensure they obtain the appropriate resources for the project which will raise confidence
in achieving the goals.
 Build effective teams which are committed to the project goals.
 Evaluate performance of the team.
 Estimate and control project budgets.
Venue and Time
Dates: August 26-27-28, 2015

The impact of technology on business and marketing has a long history. But it is interactive
networked technology (of which the internet is the backbone) that is pushing those boundaries in
unimaginable ways: faster, cheaper, and more far-reaching than before. Early interactive
technology applications were computer based, which explains why the bulk of digital marketing
attention still goes to interacting with customers on computer screens. At the same time, more
platforms get connected to the internet and will become viable ways to interact with customers:
connected products (smart TVs, cars, light bulbs), game consoles, and of course mobile devices
(smart phones and tablets). The course will pay plenty attention to interactive marketing beyond
computer screens.
Program Curriculum
The “Digital Marketing” program provides a comprehensive overview of the “State of Digital
Marketing”, including the importance of digital platforms in each part of the marketing mix, mobile
platforms, and social networking. A Digital Marketing Strategy Framework will be outlined to guide
marketers in the development and integration of the digital marketing mix. Current best practices
and examples will illustrate concepts throughout the course. Topics include:
 digital product management (connected products, digital service)
 digital channel management and online commerce
 digital (online + mobile) advertising (both inbound & outbound).
For Whom
The “Digital Marketing” program is designed to help marketing professionals and business
strategists understand the challenges and opportunities of digital consumer interactions. The
program is especially useful for professionals charged with leading digital efforts in their
organizations.
Benefits
Upon completion of this course, participants should be able to:
 Design a comprehensive digital marketing strategy
 Evaluate the use of their current technology assets for marketing purposes
 Increase visits and return visits to their digital properties (website, apps, social media)
 Formulate a list of opportunities to enhance their digital product-, channel-, and
communications strategy
Venue and Time
Dates: November 18-19-20, 2015

TAILORED PROGRAM
We work with companies and organizations to determine the proper level of customization
required. Most of our company-specific programs are tailored (minimal level of customization,
based on standard content, but adjusted with examples to reflect the company and industry
realities). In rare occasions, companies need a curriculum that is so specific to their particular
needs that an entire new program needs to be developed. The section below provides an
insight in the process of full customization. A full customization program can take anywhere
from 6 months to 18 months to put together. In contrast, tailored programs can be delivered
from 3 months to 6 months after the initiation of the project.
CUSTOM PROGRAMS
Company Custom Programs
Our company-specific programs are tailored to the specific needs of individual companies. They
are designed jointly with the client organization in a consultative way. To address the needs of
our clients we draw upon the expertise of our own faculty, but also our vast network of global
experts, including those of Duke University. Custom programs can be offered on campus,
location, off location, or at multiple locations.
Custom programs typically address major strategic issues, e.g. implementing a new strategy,
entering new (international) markets, starting new ventures, enhancing specific employee
management skills, and building organizational competency in marketing, operations, leadership
and governance.
Custom programs have two main goals: personal development and organizational
transformation. Each custom programs aims to develop leaders who make a difference within
their organization. The program also acts as a catalyst for organizational change and helps
move the organization forward.
We design our company custom program meticulously in collaboration with our clients, typically
with the following sequence of phases:
• Step 1: Needs assessment and company/school fit
• Step 2: Preliminary program design
• Step 3: Design evaluation meeting & Refinement
• Step 4: Pilot program delivery and refinement
• Step 5: Program rollout
Assesment Design Refinement Pilot Rollout

Step 1 - Needs Assessment: To develop a program that addresses the company's most vital
concerns, the faculty and staff conduct a needs' assessment that uncovers the organization's
underlying issues and challenges. An integral part of the educational process, the assessment
encourages buy-in from senior leaders as the process unfolds.
Step 2 – Preliminary Program Design: the NUGSB team works with key individuals from the firm
to design a program that meets the precise needs. Based on the objectives that have been
outlined, faculty members develop the curriculum and learning materials. Every aspect of a
custom program—from classroom activities and web-based exercises to project teams, and
social events—is tailored to increase learning and maximize the educational process.
Step 3 – Design Evaluation Meeting & Refinement: The initial proposal is discussed, evaluated,
and refined together with the key stakeholder from the company.
Step 4 – Pilot Program Delivery: Company specific programs are typical for larger organizations
that require multiple cohorts of employees to go through the program. We strongly encourage
companies to start with one pilot delivery and plan for enough refinement time before the next
cohorts go through the program.
Step 5 – Program Rollout: The program is rolled out to all cohorts of the company.
A range of activities can be conducted to generate feedback (e.g. surveying participants and
company sponsors, reviewing the program's objectives, content, and methodologies). This post-
delivery analysis helps fine-tune program components and improves the learning experience for
successive company groups.
Consortium Custom Programs
Companies and organizations may face external challenges common to other companies and
may choose to pool resources to improve their understanding of these challenges.
 Industry specific consortium programs. For instance, oil & gas, mining, online commerce.
 Function specific consortium programs: For instance, exporting and mastering foreign
markets programs, digital marketing programs.
 Government sponsored consortium programs: For instance, improving financial literacy,
entrepreneurship programs, transformation programs.
A consortium can be created by an existing organization (e.g. government entity or industry
association) from its own network of members, or can be created on an ad hoc basis to pool
resources on a temporary basis. In the latter case, NUGSB can assist in creating the
consortium from its vast network of companies. We can also help the consortium to determine
which financing modus to use (fully funded by the consortium versus hybrid funding).
Once the consortium is created, the custom program is developed along with the consortium
leadership and/or consortium members.
To learn more about our custom programs:
E-mail Patrick Duparcq (English): Patrick.Duparcq@nu.edu.kz or call: +7 (717) 269-4568
E-mail Assel Uvaliyeva (Russian/Kazakh): auvaliyeva@nu.edu.kz or call: +7 (717) 270-6177

EXECUTIVE MBA DEGREE PROGRAMS
Executive MBA
The NUGSB Executive MBA program is a 19 month
degree program delivered by the Nazarbayev
University Graduate School of Business in strategic
collaboration with the Duke University Fuqua School of
Business.
The EMBA program provides working professionals
with the quantitative and qualitative skills needed to
lead an organization in competitive marketplace. Our
world-class faculty will guide executive students
through a variety of unique learning methods including
team based, case-based, traditional classroom, and
experiential learning.
In one of the modules, the executive MBA class will
travel to the United States to learn about the economic,
political, cultural, and social issues that affect business
there. Observing the cultural and institutional
differences which influence business dynamics in a
different environment will help students to navigate the
different perspectives needed to manage the very real
uncertainties that lay ahead in this global world.
2015-2016 EMBA Calendar
All classes are scheduled on weekends and provide simultaneous translation in the classroom.

EXECUTIVE LEARNING & CONFERENCE CENTER
The Executive Learning & Conference Center at Nazarbayev University’s Graduate School of
Business is a state-of-start world-class facility that provides an optimal environment for learning.
Among its facilities are a large auditorium, classrooms, conference rooms, dining lounges,
computer labs and simultaneous translation booths. Every room has video- and teleconference
facilities.
All programs and courses at NU GSB are hosted at the Executive Learning & Conference
Center. The Center is a self-sustained facility where program participants can optimally focus on
classroom and experiential learning without any distractions.

FACULTY & WORLD-CLASS STRATEGIC COLLABORATION
“There is an aspiration to build a world-class
business university to serve central Asia.
There’s an extraordinary commitment.”
Professor Bill Boulding, Dean
Duke University: The Fuqua School of Business
The Nazarbayev University Graduate School of Business faculty is competitively recruited on
the global market through a rigorous recruiting process. Every faculty candidate is evaluated
and interviewed jointly by Nazarbayev University’s Graduate School of Business, as well as
Duke University’s Fuqua School of Business. This makes our faculty by far the most selective
in Central Asia.
Our current faculty is globally diverse (North America, Europe, Asia) and has previously served
on the faculty at IESE, NYU, Northwestern University, HKUST, and other top business schools.
Our research expertise covers a wide spectrum of topics in business and economics, including
marketing, finance, accounting, strategy, human resource management, innovation
management and entrepreneurship.
Through our strategic collaboration agreement with Duke’s
Fuqua School of Business, the Nazarbayev University
Graduate School of Business has unique access to some of the
world’s top visionaries in business. We complement our own
faculty with guest faculty from Duke University where specific
expertise is required.
In their most recent rankings, Bloomberg Business Week
ranked Duke’s Fuqua School of Business the #1 top spot in the
US for its full- time MBA and The Financial Times ranked Duke
the world’s #1 provider of custom executive education for the
twelfth consecutive year.

Executive Education course catalog

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Executive Education course catalog