1.
Green Room is the UK’s fastest
growing strategic retail design
and delivery practise.
We’re only 10 years old, but with
a team of over 40 experienced,
progressive and ambitious individuals.
Our USP is our creativity combined with
delivery and commerciality. We call it:
Creative Minds. Delivery Excellence.
Commercial Results.

2.
What Makes Us Different
Creative Minds
We have a team of twenty 3D, 2D, digital and development
designers, with natural flair and an understanding of how
brands, products, staff, technology and customers interact
in a seamless retail environment.
Delivery Excellence
Our clients tell us Green Room’s client services and project
management team is second to none. we have huge
knowledge, energy and passion to go the extra mile, along
with specialist production managers, trusted delivery partners
around the world and freedom of supply.
Commercial Results
Our success is fundamentally based on driving our clients’
revenues by delivering exceptional creativity and service.

3.
Flagship Store
Covent Garden,
London
Green Room has delivered the first
concept store for CASIO following
their appointment by HarrimanSteel,
CASIO’s retained creative agency. As
production & delivery partner, Green
Room was responsible for translating
HarrimanSteel’s creative vision into
physical reality.

4.
Flagship Store
Carnaby Street,
London
Green Room was briefed by
the Converse International retail
team to design and deliver a
standalone UK showcase retail space
in Carnaby Street, London, that takes
inspiration from the Santa Monica
and Broadway in NYC stores.

5.
House of
Innovation
Selfridges, London
Green Room worked in partnership with
Nike marking the summer of sport with the
creation of the Nike House of Innovation at
Selfridges - a stunning 300 sqm experiential
retail space designed for today’s style savvy,
digitally connected athlete combining state
of the art physical and digital experiences.

6.
Fuel Station,
South London
Nike’s brief to Green Room was
to deliver London’s first digitally-
enabled sporting club house with
engagement zones for each of Nike’s
signature categories; running, football,
training, basketball and the Nike iD
customisation experience.
A bold and dramatic structure located
in one of London’s busiest parks,
Fuel Station allows everyone to trial
revolutionary new footwear and
innovative Nike+ products.
With the Olympics setting an unmovable
deadline, Green Room worked round the
clock to deliver this project, coordinating
with building contractors and digital
programmers to deliver a unique
design, high-quality finish, and
hardware-rich experience.

7.
Interactive
Footwear Wall
Nike Store,
Westfield London
We produced real stand-out interactive
areas within Nike’s own store, incorporating
touch-screen technology and automatic staff
communication triggers so that the sales
team could interact with consumers at a
rapid response rate, with the right product
in hand, providing an effective,
consultative selling platform.

8.
Nike at Harrods,
London
Green Room were appointed by
Nike to design a premium new brand
space from scratch, complete with a
concrete running track with illuminated
track lanes. Such a prestigious store
demanded the highest level of quality
and attention to detail and Green
Room worked meticulously with
Harrods and Nike at every stage to
ensure this was delivered.
Green Room worked on every stage
of the project from creative concept,
through design development,
production and finally implementation.
Green Room’s considered install
schedule ensured minimal disruption
to trade during a key sales period –
keeping the brand and retailer happy!

9.
Young Athletes
Area, Harrods
Nike appointed Green Room to deliver
its first dedicated Young Athletes space in
the UK. Taking design inspiration from the
classroom and playground, Green Room
worked in collaboration with Nike’s design
team to create a fun and colourful 70smq
space which launched in July with the brand’s
exclusive Olympic collection for kids.

10.
Mercurial Vapor
VIII Podium
The main objective for the project was to
achieve product superiority and elevate
the product to a new ‘contemporary
marketing style’ of product messaging
within a point of sale unit. Instead of a
flat ‘graphics driven’ showcase, a new
transparent LCD touchscreen allowed for
dynamic, layered communications about
product benefits, immediately in front of
and around the product as well as brand
showcase and aspirations.

11.
NSW at
NikeTown,
London
The most premium space in Niketown,
Nike’s flagship Oxford Street store,
Green Room worked in close
collaboration with Nike’s design
team to deliver the NSW space. Using
premium material finishes and iconic
product display to showcase
premium product in a boutique, sports
club heritage style environment.

12.
Heathrow T5
Olympic Pop-up
OMEGA’s Pop – Up at Heathrow
Terminal 5 is designed to disrupt
transumers, engage them with the
brand and interface with its digital
touch-points. We created a digital
floor engagement mechanism which
encourages dwell time in a fun way. The
bespoke app presents OMEGA’s flagship
Olympic timepieces as well as its special
edition interactive Lifetime magazine.

13.
Flagship Window
Design: Olympic
Window
Deconstructing the photography of
Mark Cavendish, Green Room created
a layered window,including a product
podium to hero the Radarlock glasses,
emphasising the association between
Cavendish and one of Oakley’s leading
product ranges. One key window also
featured an Olympic-themed display
with additional frames being added to
the display with every Olympic
medal win.

14.
DS Pop-Up
Showcase,
Westfield London
Attracting a younger, female audience to
the DS range, through ground-breaking
multichannel design and measurement
in a relevant location.
Green Room have challenged
our brief, pushed our
boundaries and engaged in
the commercial reality this
project seeks to deliver. The
end result is way beyond our
original vision.
National Franchise Manager / Citroën

15.
Earthkeeper Pod,
Europe 2012
An experiential
sustainability pod which
promoted awareness of
new recycled footwear
ranges
Initially launched in NYC, developed and
implemented by Green Room for
Timberland’s SS 2012 International
Conference in Lisbon, Portugal with
future European destinations for 2012.

16.
Window Display,
Westfield
Stratford City
Results: A highly engaging and technical
window display, driving traffic and
perfectly communicating the quality of
the product.
The windows seemed to
be attracting their fair
share of attention from
passing shoppers. The
visual merchandising of
the boots and water taps
in the window are the
store’s standout feature.
John Ryan / Retail Week

17.
Experience
Centre
An experiential brand area with
Mercedes world which exploits digital
media and projections to showcase the
brand’s playful nature and to educate
on product ranges and customisation
opportunities.

18.
Window Concept
(Christmas),
Brentford
An International award-winning concept
which injected festive fun into the
large scale window through themed
product dressing, transforming cards
into Christmas reindeer, as well as lively
snowflake projections.

19.
Street Party
Pop-Up, UK
The Co-operative has enlisted Green
Room to develop and deliver an
interactive pop-up experience which
engages local communities in the spirit
of this year’s United Nations International
Year of Co-operatives. The pop-up,
developed from a customised shipping
container, will tour Co-operative stores in
London and South East regions and play
host to street party-style events from
Friday 22 June.

20.
Gadget Show
Live Exhibition
Space
We designed and delivered a highly
effective and impactful brand experience
for Bowers & Wilkins at the entrance
to The Gadget Show Live 2012,
ensuring that the core brand values
were represented within the physical
environment, that the products were
showcased and visitors were engaged.

21.
“Off The Wall”
Event Pop-Up,
Spitalfields
Supporting the “Off The Wall” skate
event in August 2011, we created a
Victorian pub themed pop-up shop,
which successfully drove targeted brand
awareness and sold through excess stock
at full price.
The store is absolutely
fantastic. My managers are
very happy with the actual fit-
out. It is unexpected especially
considering such a short lead-
time. Good job Green Room!
Thanks again guys, a really
kick-ass job!’
Lucas Fortes Da Silva, Senior Retail
Project Manager / VF Group

22.
Concession,
Harrods
A striking ‘ice cave’ concept designed
to stop Harrods shoppers in their tracks
and encourage them to explore the
luxury product range.
Green Room were instrumental
in creating a real brand splash
for our first space within
Harrods. Not only did they
create a striking, atmospheric
‘ice cave’ concept that
interrupted and engaged the
Harrods customers, they also
delivered a high quality solution
within a challenging space.
Presient / Nobis

23.
Contact Details
Richard Ash - CEO & Founder
e richard.ash@grr.eu
m +44 (0) 774 810 8888
t +44 (0) 121 200 2828
www.greenroomretail.co.uk