2. August 2014
DATA
INTHE PROBLEM
Venues
Ticketing
Individuals
Media Agencies
Newspapers
Corporates
Radio
Consumers
Data In
Data Out
4Billion Events
per annum
5k+ Publishers
with
Events are created & submi1ed to thousands of media channels yet fail to
create accurate informa7on that drives posi7ve engagement & buying ac7vi7es.
3. August 2014
DATA
OUTTHE SOLUTION
Venues
Ticketing
Individuals
Media Agencies
Newspapers
Corporates
Radio
Consumers
Data In
Optimization
Data Out
On demand event marke7ng pla=orm connected to a global network of
event data publishers ensuring data accuracy with transac7onal accountability.
4. August 2014
MARKET SIZE
English Speaking (30%) $17 Billion
USA (17%) $10 Billion
UK (1.4%) $800 Million
July 2013 Frost & Sullivan report entitled “A Survey of Meeting and Event Planning Professionals and Hotel Operators”
January 21, 2014 AdAge article entitled “B2B Marketing Budgets Set To Rise 6% in 2014: Forrester”
January 21, 2014 Forrester Research report entitled “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014”
Expenditure on events market Addressable market
Total addressable market
$58 billion p.a
$500 billion being spent on events and conferences annually as noted by
Forrester Research, with 20% typically being assigned to a marke7ng officers budget.
$58
BILLION
5. August 2014
EVENT
ENGINETHE EVENT ENGINEAllows people to manage the accuracy of their events informa7on across a
network of 5k+ event lis7ng sites from one single pla=orm.
Social
Mobile
SMS
Listings
Search
Website
Email
Data & Campaign Management
DATA CUSOTOMERS
Customer profiling & re-targe5ng
7. August 2014
Time sensitive content such as events are
fast becoming a key differentiator in the
local information race, and is well
placed to make a major impact in this
exciting space.
James Moore – SVP of Global Partnerships at Web.com
evvnt
WEB.
COM
“
“
8. August 2014 evvnt ON DEMAND EVENT MARKETING
TIMELINE & EXIT INVEST
GROW
Investment to create a $500m+ events
data company in 4 years.
• Double sales team & sign US resellers
• Launch publisher tools & scale integra5ons
• Revenue geographical diversifica5on
• Launch two new services
• 1m event submissions
• $7.3 revenues and projected $15.8 in 2020
2017
2018
2019