Presentation from the Resolution Design February 'Gettogether' Workshop run in February 2018 in the Resolution Studio in Devizes, Wiltshire, UK. Part of an ongoing series of free workshops to help SMEs improve their digital and traditional marketing.
3. WHAT
The process of maximising the
number of visitors to a particular
website by ensuring that the site
appears high on the list of results
returned by a search engine.
“
”
4. ENGINES
G O O G L E - 9 0 %
B I N G - 7 %
YA H O O - 2 %
D U C K D U C KG O - 0 . 5 %
in the UK…
5. HOW
OV E R 2 0 0 R A N K I N G S I G N A L S
TO P 2 - C O N T E N T & L I N K S
S P L I T I N TO O N - PA G E &
O F F - PA G E FA C TO R S
returning the most relevant results
using ever-evolving algorithms…
6. ON-PAGE
CONTENT
W E L L W R I T T E N
K E Y WO R D R E S E A R C H E D
F O C U S S E D & S U B S TA N T I A L
M I X E D C O N T E N T - N E W S , I M A G E S ,
V I D E O, I N F O G R A P H I C S
F R E S H & TO P I C A L
create fabulous, relevant content
VIA
YOUR
CMS
7. ON-PAGE
ARCHITECTURE
M O B I L E R E S P O N S I V E
FA S T L O A D I N G
H T T P S
M E A N I N G F U L U R L S
L O G I C A L S T R U C T U R E
N O D U P L I C AT E C O N T E N T -
C A N O N I C A L I S AT I O N
make sure your site is built correctly…
YOU
WILL NEED
HELP WITH
THIS
8. ON-PAGE
HTML
PA G E T I T L E S W I T H
K E Y WO R D S
M E TA D E S C R I P T I O N S F O R
C L I C K T H R O U G H S
H 1 , H 2 , H 3 S T R U C T U R E
W I T H K E Y WO R D S
D O N ’ T S T U F F O R C H E AT
add researched keywords & tags
VIA
YOUR
CMS
9. ON-PAGE
LINKS
N U M E R O U S H I G H Q U A L I T Y
R E L E VA N T L A N D I N G PA G E S
B U T N OT B O U G H T O R S PA M M Y
U S E O F ‘ N O F O L L OW ’
get more in-bound links to your site
VIA
YOUR
CMS
TOO
10. OFF-PAGE
TRUST
I N C R E A S E PA G E S H A R E S & L I N K S
L OW B O U N C E R AT E
E S TA B L I S H E D D O M A I N N A M E
TO O M A N Y A DV E R T S O R P O P U P S ?
become a trusted site…
11. S O C I A L M E D I A
E M A I L M A R K E T I N G
G O O G L E M Y B U S I N E S S
S O C I A L S H A R I N G
promote the hell out of it…
OFF-PAGE
OTHERS
12. I M P R OV E C O N T E N T Q U A L I T Y
I M P R OV E U S E R E X P E R I E N C E
P R O M OT E YO U R C O N T E N T
what SEO experts say to do…
TRENDS
FOR 2018
13. TRENDS
FOR 2018
and NOT to do…
C R E AT E T H I N , D I L U T E D C O N T E N T
B E A S L AV E TO K E Y WO R D D E N S I T Y
B U Y I N G E N E R I C O R G U E S T C O N T E N T
