1. “YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION”

2. WHO WE ARE
The CPMS Africa Group is an integrated marketing communications agency of
specialists that delivers strategic marketing solutions to your brand and business.
We boast to be the most professional, integrated, through-the-line marketing
consultancy in Africa.
Chris Parkes Marketing Solutions (cpms) was founded in 2002 By Chris Parkes, A
British ex-pat and one of Africa’s top marketing specialists. 14 years down the
line, CPMS Africa now has offices in South Africa, Nigeria & Ghana.
Our ‘out-of-the-box’ creative approach – combined with our vast experience
and ‘do or die’ work ethic – ensures that every client gets not only a dedicated
partner who has their interests at heart, but also one who is committed to doing
whatever it takes to get the job done to perfection!

3. OUR VISION
to work for a select number of clients who value our ability to deliver
innovative, creative and effective work
build a strong relationship with clients who are serious about getting
things done and willing to take us into the heart of their business“
“
”
”

4. OUR STORY
2002
Starting off as
consultants to British
American Tobacco,
leading to over 10
Year relationship
Won biggest
promotion ever by
Guinness Nigeria –
The Michael Powers
Movie
Distell & Guinness
projects in Cameroon
& Ghana lead to us
opening office in
Accra. Launch of
Etisalat 3G Network
Creation of The
Exotic Car Festival
& Luxury Africa.
Launch of
KnysnaON fiber
2016
JOHANNESBURG
OFFICE OPENS,
SOUTH AFRICA
ACCRA OFFICE
OPENS,
GHANA
KANO &
CALABAR
OFFICE OPENS,
NIGERIA
CPMS AFRICA
OPENS
LAGOS,
NIGERIA

5. OUR SPECIALITIES
Market Research / Analysis
Market Strategy
Brand Positioning
Advertising Campaigns
In-Store Displays
TV/Radio/Print/Digital/Outdoor Media
Social Media Strategy / Management
Email Marketing
Mobile Website / App Development
Social Media Management
Social Media Campaigns & Strategy
Website Design / Development
Road Shows
Product Launches
Exhibitions
Conferences
Experiential Activations
Branded Events
Year End Functions
Teambuilding
Brand Activations
Brand Promotions
Corporate Hospitality
Catering
Event Décor
Public Relations
Corporate Gifting
Collectors’ Pieces
Website Development
Application Development
Augmented Reality
Virtual Reality
Technical Production
Brand Ambassadors / Promoters
Incentive Packages
Procurement
SUPPORTMARKETING EVENTS

6. OUR REACH
Over 40 years’ industry knowledge, and a strategic footprint throughout
the Continent, gives our clients a significant advantage when utilising our
services
PERMANENT OFFICES:
SOUTH AFRICA - JOHANNESBURG
NIGERIA - LAGOS, KANO, CALABAR
GHANA - ACCRA
STRATEGIC PARTNERS IN EUROPE & UK

7. AGENCY BENEFITS
ACCOUNTABILITY
We submit monthly reports.
Every person/business is accountable for
their actions - good or bad
PROFESSIONAL
We treat every business or brand
as if it were our own.
Professionalism guarantees
results
EXPERIENCED
With over 40 years in
the industry, we put our
knowledge to use to
get the most effective
results
INNOVATIVE
Experience isn't
everything! Our team
consists of ambitious and
creative young innovators
SPECIALISTS
We know our industry and have
the confidence in our ability to
assist our clients needs
RELIABLE
We work with you, advise and
guide. You have our
commitment to your brand.

8. OUR FOCUS
“Price is what you pay, Value is what you get” – Warren Buffett

9. MARKETING
Today’s fast-pace world requires utilising all online and digital platforms as a
standard for any brand to successfully communicate with, and market to, their
targeted audience. We take the reigns and guide your brand
 Consultancy
 Social Media Management
 Social Media Strategy
 Email Marketing
 App Development
 Website Design
 Market Research / Analysis
 Market Strategy
 Brand Positioning
 Advertising Campaigns
 In-Store Displays
 TV/Radio/Print/Digital/Outdoor

10. EVENTS
Successful events require professional organisation, in-depth knowledge and
industry insight. We encompass all the above and take the utmost care in
ensuring that every event – big or small – is executed to perfection.
 Year End Functions
 Teambuilding
 Brand Activations
 Brand Promotions
 Corporate Hospitality
 Specialised Event Solutions
 Road Shows
 Product Launches
 Exhibitions
 Conferences
 Experiential Activations
 Branded Events

11. CORPORATE GIFTS
We buy directly from selected manufacturers and importers, ensuring quality
and affordability for our clients – be it thousands of branded pens and folders for
a conference, or a personalised helmet signed by Louis Hamilton for a VIP client.
 Promotional Items
 Branded Items
 Group Gifts
 Branded Clothing
 Custom-Made Items
 Collector’s Pieces
 Incentive Packages
 Vouchers

12. PUBLIC RELATIONS
We strive to nurture a mutually beneficial and passionate relationship with the
media, thus driving favour toward our clients. This leads to a desirable,
sustainable and explorable perception. We create an emotional bank account
for clients amongst critical and desirable target audiences – using the most
effective perception management tools
 Brand Positioning
 Media Liaison
 Relationship Building
 Press Releases
 Media Retreats
 Brand Communication
 Digital Content
 Corporate Reputation
 Corporate Image
 Perception Management

13. DIGITAL MASTERY
The Digital Age is upon us, to adapt is to survive. Our experienced and
innovative digital masters ensure that any challenge is met head on, and that
we surpass all expectations – be it a pioneering new website, or a virtual reality
product experience at a brand activation.
 Website Development
 Application Development
 Virtual Reality Experience
 Augmented Reality
 Drones
 Technical Production

14. EXQUISITE DÉCOR
We focus on providing décor that is tailor-made to suit each event, creating a
unique look and feel that exceeds our Clients’ expectations. We pride ourselves
on our unique ability to “visualise” the interpretation of the Client’s brief in such a
way as to create the desired effect – with attention to the finest detail.
 In-house Décor Specialists
 Tailor-Made Themes
 State-of-the- Art Equipment
 Latest Trends
 Integrated Technical Support
 Efficient Teams

15. XCLUSV EXPERIENCES
The trademark “XCLUSV experiences” are a series of extravagantly organised
evenings unlike any other, hosted by CPMS Africa throughout the year. An
intimate, extraordinary experience that is perfect to impress on an important
business deal or even a ‘different’ evening out for friends.
 Johnny in Cuba – Featuring Johnny Walker Blue & Cuban Cigars
 Swiss Kiss – Featuring Swiss Lindt Chocolate & Cognac
 Wine Knott – Featuring Exotic Wine & Seafood
 High Stakes Poker – Featuring Whiskey & Poker
 Diamonds on Ice – Featuring premium Vodka & Diamonds
 The Ultimate Treat – Spa Treatment & Health Experience
OWN THE EVENING – INTERMATE GROUPS - TICKETS AVAILIABLE – TAILOR MADE PACKAGES

16. PORTFOLIO
“What the mind of a man can conceive and believe, it can achieve”
- Napoleon Hill

17. CLIENT LIST
 Consultancy Services
 Strong Client Relationships
 Project Management
 Brand Partnerships
 Strong Supplier Relationships
 Multi-National, Local & Governments

18. SUPERCAR LAUNCH
Daytona Group Grand Super Car Launch
 5 Supercars launched in one evening
 McLaren P1
 Rolls Royce Wraith
 Aston Martin Rapide S; Vanquish Volante; & V12 Vantage S
 2000 Prestigious Guests
 Celebrities, Sports Stars & International Entertainment

19. VINTAGE OPULENCE
ENRC Mining Exquisite Year End Function
 300 Guests
 World-class entertainment
 Champagne towers & Lindt chocolate fountains
 Stunning décor
 Personalised gifts
 Chauffeur transport

20. THE EXOTIC CAR FESTIVAL
AFRICA’S MOST PRESTIGIOUS MOTORING FESTIVAL
2 DAYS *4000 VIP’S * 20 000 VISITORS * CELEBS * TRACK TIME * FAST CARS *
FANCY TOYS * EXQUISITE CUISINE * SUPERB ENTERTAINMENT *

21. LUXURY AFRICA
BROWSE & INTERACT WITH THE WORLD’S FINEST BRANDS AT AFRICA’S
MOST EXTRAVAGANT EXHIBITION

22. BRITISH AMERICAN TOBACCO
 Pall Mall Launch
 National Trade & Marketing Conferences
 Dunhill New Pack Launch
 St Moritz Re-Launch
 Consumer Advertising & Marketing
 Rothmans Promotions
 Pall Mall Promotions
 Pall Mall Rural Sales Drive
 Sponsorships & Event Marketing
 B & H Menthol Launch
 London Promotions
 John Player Targeted Promotions
 Trade Channel Relationship Management
 Trade Merchandising Programs
a ten year
relationship
working across
all brands
developing
consumer
contact and
advertising
programs

23. ZAIN
 MTV Awards
 Idols Launch
 Nigeria Music Awards
 Find Your Rhythm – Hit The Road
 Vmobile to Celtel to Zain Launch
 ZAIN Consumer Promotion
 Zain Music Invasion
 ZAIN Trade Visibility Re-branding
 Zain True Launch / University Activations
 Don’t Forget The Lyrics
 Independents Jam
 Press and Media Launches
 Management Conferences
 Trade Partner Awards
retained by
Zain over four
years for all
sponsorship
and events

24. GUINNESS
a twelve-year
relationship
working across all
brands and on
some of their
biggest
campaigns to
date
 Wycliffe Jean Guinness Concerts
 Guinness Critical Assignment Movie Promotion
 Guinness FES New Bottle Launch
 Harp Lager Re-launch
 Gordon Spark Promotions
 Smirnoff Ice Launch
 Satzenbrau Launch
 Malta Guinness New Bottle Launch
 Guinness Roadshows
 Trade Channel Development Program
 Consumer Database Management
 National Conferences
 Marketing Conferences

25. NIGERIAN BREWIES
 Sponsorship
 Event Marketing
 Star Crown Cork Promotion
 Gulder 5-Aside Football Promotion
 Star National Consumer Promotion
 Gulder National Consumer Promotion
 Star Music Activation

26. DISTELL
 Amarula Advertising and Promotions.
 Bisquit Cognac Product Launch.
 Knights Whisky Product Launch.
 J.C Le Roux Sales Promotion.
 Drostdy Hoff Sales Promotion
 Savanna Dry Cider Activations
 Nederburg Wines Activations
 Royal Reserve Activations
 Two Oceans Wines Activations
 Royal Reserve Activations
an eight-year relationship focusing on driving
sales and increasing market share on various
brands - both in Ghana & Nigeria

27. AVON JUSTINE
 Annual National Sales Conference
 Annual Marketing Conference
 Annual Back To Work Conference
 Annual National Roadshows - 25
events in 12 cities over 2 months
 Branded Merchandise
 Management Executive Teambuilds
 Annual Year End Party
 Avon Fragrance Launches
 Justine Fragrance Launches
a five-year relationship
working with both Avon
and Justine brands
running all national
roadshows, conferences
and branded
merchandise
“
”

28. NEOPAK
 Annual Family Day – over 1000 people
 New Factory Launch
 National Conference
 Executive Management Teambuild
 Annual Company Teambuild
 Incentive Packages
 Branded Merchandise
 Procurement of Goods
a seven-year relationship focusing
on procurement and all events for
the company’s Corrugate Division

29. SAB
 Annual Media Partners Event
 Press Packs
 Promotions
 Activations
 Branded Merchandise
 Charity Drive
a seven-year relationship working closely with
the SAB group in South Africa, Nigeria & Ghana
focusing on promotions and events

30. ETISALAT
 High Profile Launch of ‘3G’ Service
 Three Day Exhibition
 Multi-Market Roadshows / Sales
Promotions from 2010 - 2012
 Experiential Marketing and Product
Exhibitions
 Extensive Roadshows with Direct
Selling to Consumers
 Branded Purpose-Built Truck toured the
country for over 12 weeks Sampling
and Selling

31. SUN INTERNATIONAL
 Sun International Viral email, Co-Sponsor, Virgin
Nigeria
 Database Building for the Sun International
Group in South Africa
 Promotion of the South African International
Hotels - persuading Nigerians to choose SA for
holidays
 Promotion of the Hotels for Business Meetings,
Incentives, Exhibitions and Conferences.
 Launch of the Federal Palace Hotel in Lagos
CONSUMER ADVERTSING
& MARKETING

32. MCVITIE’S
 Won the business in 2009 against 3 top
agencies;
 Produced the first commercial for
national TV schedule
 Planned and bought the media
 First commercial ran November 2009
 Produced two new commercials in
2010
 2011 commercials produced - but
held back due to economic situation
worldwide
CONSUMER ADVERTSING
& MARKETING

33. COCA-COLA ZERO
BILLBOARDS TRUCK BRANDINGPRESS ADS
Developed the ATL Campaign working with
Stepjump Marketing – our UK partner
Product Launch & OOH Campaign

34. GTI INSURANCE
ADVERTISING CREATIVES
Advertising Campaign
developed for their PR
Agency - TPT International.

35. GERVENNE
Gervenne Bill Boards
Planned and bought
the media across Ooh,
Radio and Television.

36. “Trying to market a brand or product without a marketing strategy is like winking at a woman
in the dark - You know what you're doing, but she doesn’t have a clue”
- Chris Parkes Founder of CPMS Africa
www.cpmsafrica.com +27 11 068 4280 richard@cpmsafrica.com