Adma Mobile Marketing Course 2009 For Printing

ADMA Mobile Marketing Course ,[object Object],[object Object],Lecturer: Emily Freeman Director, Mobilista Organiser, Mobile Monday Melbourne ADMA Mobile Marketing Course

Past & Future – Mobile Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why is this important?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview of Networks & Handsets

[object Object],[object Object],[object Object],Networks & Handsets: 1G

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Networks & Handsets: 2G/2.5G

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Networks & Handsets: 3G/3.5G

[object Object],[object Object],[object Object],Networks & Handsets: 4G

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Networks & Handsets: WiFi

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Networks & Handsets: Bluetooth

[object Object],[object Object],[object Object],[object Object],[object Object],Data Charges

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Mobile Industry

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Carriers / Telcos

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aggregators

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Developers

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agencies

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Handset Manufacturers

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Publishers

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Companies

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertising Networks

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industry Bodies

The Mobile Audience – Your Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Globally

Australia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(^ Source: Nielsen. The Australian Internet and Technology Report 2008-2009)

How many 3G handsets in Australia? Courtesy of Myne Blog http:// myneblog.typepad.com/myne / 43% 100% 31% 29% 47% 3G as % 22,500 2,000 4,100 7,100 9,300 Total 12,800 0 2,800 5,000 4,900 Other handsets 9,800 2,000 1,200 2,100 4,400 3G Handsets Total 3 Vodafone Optus Telstra

3G Handsets vs Mobile Internet users Courtesy of Myne Blog http:// myneblog.typepad.com/myne / Source: Nielsen. The Australian Internet and Technology Report Edition 11, 2008-2009 (Feb 2009) ,[object Object],[object Object],^91% 10% 16% 27% 38% Mobile Internet Usage 100% 21% 12% 22% 45% % of 3G Market 9,800 2,000 1,200 2,100 4,400 3G Handsets Total 3 Vodafone Optus Telstra

[object Object],[object Object],Research: admob ads served AdMob Stats for Q1 2009 www.admob.com

Research: AdMob Australian Handset Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AdMob Mobile Metrics for Q1 2009 www.admob.com

Handset Consideration (Source: Nielsen. The Australian Internet and Technology Report 2008-2009)

iPhone – 1 Billion Apps in 9 months ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Australian Traffic Trends

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research: WMDS Australian Results of Worldwide Mobile Data Service Study 2008 www.mnetcorporation.com/worldwide-mobile-data-services-study/

[object Object],[object Object],[object Object],[object Object],[object Object],Research: AMPLI Australian Mobile Phone Lifestyle Index 2008 www.aimia.com.au/mobile

Research: Nielsen Internet Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Nielsen. The Australian Internet and Technology Report Edition 11, 2008-2009 (Feb 2009)

Research: Nielsen Internet Report ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Nielsen. The Australian Internet and Technology Report Edition 11, 2008-2009 (Feb 2009)

Online Communities Australian Mobile Phone Lifestyle Index 2008 www.aimia.com.au/mobile PC Mobile 83% used at least one online community 16% stated they used online communities on their mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creation of Content for the Mobile ,[object Object],Type of content shared (as a % of those that shared content) Australian Mobile Phone Lifestyle Index 2008 www.aimia.com.au/mobile

Sharing of Content for the Mobile How content is shared (as a % of those that shared content) Australian Mobile Phone Lifestyle Index 2008 www.aimia.com.au/mobile

Use More Content if Free? Australian Mobile Phone Lifestyle Index 2008 www.aimia.com.au/mobile

Approach to Mobile Advertising Australian Mobile Phone Lifestyle Index 2008 www.aimia.com.au/mobile

Approach to Mobile Advertising

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Mobile Experience: Bad (historically)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Mobile Experience: Good (the future!)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Behaviours

The (r)evolution of mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Marketing Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

All the Mobile Buzz “ driving traffic to mobile adsites “ QR codes can leverage print media: “ bluetooth for ambient distribution” “ iPhone apps as a branding tool” “ mobile is all about location based services” “ mobilise your content” “ push SMS for mainstream reach” “ branded content on the carrier portals” “ reaching users off deck” “ mobile CPMs are too high” “ it’s too early for mobile SEO” “ not worth targeting low end devices” “ multiple ad formats in mobile”

What is “Mobile Content” then? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Marketing Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is your marketing goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Classic Mistakes and things to avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning a Marketing Campaign ,[object Object],[object Object],[object Object],Build fan database for a fashion brand 16 – 29 female Collect phone numbers Build brand Sell Cars 35 – 45 single male Support ATL TV campaign ?

Other things to consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It all boils down to only 4 options! ,[object Object],[object Object],[object Object],[object Object],[object Object]

SMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MMS ,[object Object],[object Object],[object Object],[object Object]

Mobile Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Application ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ Advertising” Your Mobile Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertise your message ,[object Object],[object Object]

Send an SMS or MMS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Messaging Campaign Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Visitors to a Mobile Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Buy Mobile Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Telco Portals – On Deck ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AdMob ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AdMob new iPhone ad units (3.0) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Mobile ,[object Object],[object Object],[object Object]

Google Mobile SEM ,[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web to Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enter your mobile no. to receive a link

Mobile Codes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where can a QR Code go? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bluetooth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Application Downloads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

App stores, the iPhone and others ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adma Mobile Marketing Course 2009 For Printing

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Adma Mobile Marketing Course 2009 For Printing

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