Creating concept, content, voice, art, with Executive Director for presentation

1. NEXT GENERATION
TALENT EQUATION
Wendy Petty
Executive Director
Global Channel Sales
April 8, 2015
Fairmont Hotel
Newport Beach

2. 2Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
CREATIVE BRIEF
For this project I was required to research the need for “Milennials” in the work-
place.
I compiled the data, drafted the copy, chose the images and designed the
presentation. The Executive Director gave her notes, a few suggestions and
then I completed the presentation and had it pass through branding and legal.
This presentation was extremely well received at the Sales Conference and
far exceeded the results for which it was intended having been lauded as
“The best presentation at the conference.” -Richard Smiraldi

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OUR REALITY
DEVICE FREEDOM– Employees want the ability to
use the same devices they use at home, at work.
RESEARCH BUYER– By the time the customer
gets to the checkout – they’ve done the research
and know what they want.
MOBILE POWER– Today’s average mobile phone
is more powerful than the computers that sent two
astronauts to the moon in 1969. Mobility also
enables the worker to work from virtually anywhere.

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The Future is Now
New Age of Technology Requires
COMPETENCE
COMMITMENT
CONTRIBUTION
Next Gen need to feel
that they are contributing in
their work
Candidate needs to have
the knowledge, skills and
values – the right tools,
in the right place and in
the right job.
Next Gen needs to be
willing to pay their dues –
but this also requires a
clear future career path.

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Colligan, Caitlin. “Wireless Infrastructure Investment Will Generate $1.2 Trillion in Economic Activity and Create 1.2 Million Jobs.” PCIA
Press Releases. 19 Sept. 2013. 30 Mar 2015. <http://www.pcia.com/pcia-press-releases/601-wireless-infrastructure-investment-will-
generate-1-2-trillion-in-economic-activity-and-create-1-2-million-jobs>
new jobs by from
wireless investment
1.2M

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Companies build, market, sell and support solutions
that help all of us make sense of the world we live,
work and play in.
How can we do this successfully if we omit
contributions from millennials?

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We Are Moving from Merely Fast to NOW
SECONDS
60
EVERY
We acquire talent that moves with the speed of technology

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The New Talent Equation
Companies are shifting
Business Models to
adapt to New
Generations
of Talent and the
skills they bring
to the marketplace

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Millennials, Hipsters, Hippies
The more things change, the more
they stay the same. Millennials, like
the hipsters (1990’s) before them and
the hippies (1960’s) all wanted to save
the planet in new, creative and
unexpected ways-to leave the world a
better place. The key difference that
makes this possible now more than
ever before in history is:
TECHNOLOGY

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Our talent engages in mobility
BECAUSE THEY ARE THE MOBILE CUSTOMER
75%
Will make up
the Workforce by
“ “Business leaders need to think more about
how to exploit the millennial generation’s
natural talent for social connectedness,
technology, ambition and creativity.
M I LL E N N I A L SAges 18-35
In 2014
made up
the work
force
Self-starters, risk takers and
visionaries, Millennials have
energy and passion to drive
business forward.
“Millennial Myths vs. Reality: How to Engage and Hire Next Gen Talent.” HRMC Human Resource Management
Center 2013. 30 Mar 2015. <http://www.hrmc.com/white-papers/millennial-myths-vs-reality-how-to-engage- and-hire-
next-gen-talent.aspx>
2025
36%

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What is the optimal
culture?
Repositioning the Workforce
Planning that bolsters medium-term ability to reposition organization
What kind of talent is
needed to drive an
organization forward in the
social media age?
What essential skills
should be sourced?
How will Millennials
play a part?
SKILLSTALENT CULTURE

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Opportunity to develop a new generation of
insightful and strong leadership
Opportunity to develop
a new generation of
insightful and strong
leadership

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Talent Acquisition
Millennial Wants =
Corporate Shift
• Social & Enjoyable Work
Environment
• Flexible Hours
• Career Progression
• Personal Growth
• Recognition for contributions

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LIFE
COACH
COLLISION COMMUNITY AUTONOMY DEVELOPMENT
RIGHT
FIT
CLEAR
MISSION
WORK/
LIFE
INTEGRATION
HOLACRACY TRANSPARENCY
How ZAPPOS attracts Millennials
Benchmarking
FUN
“Zappos’ 11 Company Culture Aspects That Win Over Millenials” Busiiness 2 Community 17 January 2014. 6 April 2015.
<http://www.business2community.com/strategy/zappos-11-company-culture-aspects-win-millennials-0747491#!UkxpA>

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THE KEY COMPONENTS
in the ideal TALENT For Verizon
INITIATIVES
Innovative Thinkers
Big or small we value ideas
Team Players
Together, we can solve the world’s
greatest challenges. Team players
are essential to our success.
Problem Solvers
Big ideas are out there – just waiting
for you to think of them. We champion
visionaries for growth.
Today’s Top Talent speaks to customers in the language of the Millennial

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THE VERIZON PARTNER PROGRAM
Why Now Is The Best Time To Join
In times of technological change, the right
blend of assets can help you:
PARTNER ADVANTAGE
No Starting
Over
And that’s why we developed the –
To give you greater access to more
innovative technology solutions than ever
before, all from a single trusted brand.
Verizon Partner Program
• MEET evolving customer demands
• EXPAND into new markets, and
• GROW revenue
Access to
Marketing Development
Funds
Bring Breadth
and Depth to Your
Portfolio
Program
Enhancements
That Offer You More

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“ “Verizon has enabled us by simplifying their
solutions and systems which helps us solve our
clients issues faster.
-Mike Goodenough, BCMone
“ “Verizon has made exponential investments to
help us be successful. From their system
improvements, marketing enabler investments
and complex quoting simplification.
-Reed Reynolds, Kingcom
Partner Reviews

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In Conclusion