Recommandé
Contenu connexe
Tendances
Tendances (16)
Similaire à The Most Trusted Measure of Popularity
Similaire à The Most Trusted Measure of Popularity (20)
Dernier
Dernier (20)
The Most Trusted Measure of Popularity
- 6. MediaInfluence TRUST Obviously I’ve always been a big user of your site but can I say that the [new] Artists area is a godsend. I’m constantly preaching to our reporters that they should use it as a trusted reference when writing stories (e.g when a famous singer dies) John Hand, Deputy Editor BBC News website Authority We’re a provider and verifier of music information for major TV shows including Million Pound Drop, Pointless, Big Fat Quiz Of The Year and many others. Independence The Official Charts Company is an independent organisation appointed by the British music and video industries to compile and protect the integrity and heritage of the charts. OfficialCharts.com editorial is built on our position of impartiality and trust. Mediainfluence How did her Glastonbury headline set impact Florence’s album sales? Which corner of the UK drove the most Bowie music into the charts after his death? When organisations like the BBC need to get under the skin of the British music fan, they turn to Official Charts for the official word.
- 7. TheOnlyChartThatCounts The most comprehensive research panel of its kind With our finger on the throbbing pulse of the British record-buying, digital-downloading, music streaming public, the Official Charts are the UK’s only official, trusted, weekly barometer of what is popular in music and entertainment - right NOW. • The Official Chart boasts the UK’s most comprehensive research panel of its kind, surveying 15,000 retailers and digital services every day TheOfficialChart Right here… We capture data on... 99.7%UK singles market 98%UK albums market 95%UK DVD/Blu-ray market As heard on BBC Radio 1, and seen on MTV and Top Of The Pops, the Official Chart has been chronicling the tastes of the most influential music nation on the planet for the past 60-plus years. From The Beatles to Beyonce, Rolling Stones to Rihanna, and Bowie to Zowie, the Official Chart crowns artist success week in, week out, including the all-important Official Christmas Number 1. Didyouknow? Where you see the arrow kitemark, with the secret ‘Number 1’ at its heart, you know it’s the ‘proper’ Official Chart.
- 8. Rightnow... In 2016, the Official Charts brand is even bigger and better, reaching around 34m consumers per week globally, across more platforms than ever before. Web* Award- nominated digital platform reaching 2.7m unique users monthly Socialmedia Influential and passionate social media community of 300,000 followers, including artists, journalists, bloggers and super fans Radio 3 x Official Chart shows per week on BBC Radio 1 Jukeboxes Over 12,000 jukeboxes in pubs and venues across the UK And now, for the first time ever, we’re opening our doors to brands who want to align with the institution that is the Official Charts. Tap into 60 years of our exclusive music data and current insights and let us create truly unique, shareable and PR-able branded content and activation. In-flight entertainment Singapore Airlines, Emirates TheOfficialChart source: global unique users, Dec 15/Jan 16 Google Analytics Events The Official Charts After Party tour, launched 2015 TV Weekly dedicated shows on MTV and CBBC
- 9. Demographic data: Comscore October 2015 desktop TheAudience Official Charts regulars are more than just music fans, they are digitally savvy entertainment junkies. Nearly half are actively involved with music - DJs, musicians, showbiz journalists, music bloggers, music teachers, pub quiz masters, studying on music/arts courses. Bryson @Escapade1935 - 2h So, the new @ officialcharts website is freaking out my geekery. Love it. Jordan Foulkes @JordFoulkes - Aug 4 @officialcharts you tweet actual facts (not bull) an endless supply of pub quiz knowledge Barry Parker @SirBazkins - Jul 28 If music is my religion then @officialcharts is most definitely my bible! Niall McMurray @NiallMcM The new @ officialcharts site - quite literally what I’ve been dreaming of since the internet was invented. *worships* What our audience say about us 2.7mUnique users, 1.4m UK 7.3mPage views, 4.2m UK (Google Analytics, Dec 15/Jan 16) TheAudience 52.5%Male 71%ABC1 47.5%Female 63%Mobile visits 51%15-35 Years 55%HH income over £35k+ WHAT THEY SPEND ON Over-indexing categories: tickets (gigs, cinema, theatre, sports events), tech gadgets, books, music, films (NetObserver) • 3 x more likely to take out a streaming subscription in next 6 months (AudienceNet study 2014) • Spend £410 on music per year (Official Charts brand insight 2013) • Spend 6 x more than average on recorded music
- 10. Nogossip.Norumours. Just100%officialfact. The Official Charts user thrives on outdoing their mates with incredible facts about their favourite music. They reject unreliable online “bullshit” and tabloid speculation – when a rumour breaks on social media, or there’s a debate to settle down the pub, they turn to Official Charts for the official word. Our secret weapon? As chart gatekeepers, we have exclusive insight into the nation’s daily music buying and streaming habits, a treasure trove of data stretching back to 1952. If it isn’t backed up by official figures, or come straight from the artist’s mouth, it doesn’t make it on to OfficialCharts.com. End of story. Content Exclusive insight!
- 15. New Releases OfficialCharts.com is the first port of call for music discovery for 80% of our audience. • Interactive new releases listings – Every Friday listen to and buy this week’s new singles, albums, DVDs Blu-rays • Future Chart Contenders – hand-picked videos highlighting new acts and tunes coming your way soon • Official Trending Chart – the freshest hits beginning to impact the Official Chart Content
- 16. Keeping their playlists/collections up to date is essential to the Official Charts user. Whatever they’re into - from pop to rock, country to classical, vinyl, streaming, film, TV box sets or workout videos - our comprehensive charts section provides them with the ultimate shopping list of the week’s official best-selling music and DVD/Blu-ray releases. Its the only place to access the Official Singles and Albums Chart Top 100s in full. Plus now with integrated Buy/Stream links, it has never been easier for fans to engage with and purchase products directly from the charts. Content Charts
- 17. World-first Chart Archive Never lose a pub quiz again! Imagine the beginnings of an IMDB for popular music. A powerful resource featuring over 35,000 charts and 60-plus years of searchable chart history at your fingertips. Tap in any date to pull up the Top 100 for that week in history. Click on any product to find its peak chart position, weeks on chart, catalogue number and more. Artist hubs Discover at-a-glance Official Chart career stats for every act ever charted - that’s over 16,000 searchable artists, each with their own dedicated artist hub, featuring all their singles and albums, sleeve artworks, peak chart positions and weeks on chart, with stats re-crunched weekly! Content
- 18. Whypartnerwith OfficialCharts? Partnerships Positioning Benefit from the Official Charts’ authority and trust Exclusive data Mine our latest sales and streaming data to develop exclusive branded content Shareability Imaginative branded content based on real insight data that creates a talking point Display High impact formats PR Our exclusive content drives millions of pounds of PR reach every year Social media Our positive, fact-driven content is highly shared every day among Twitter influencers, including artists, bloggers, and super fans Chart licence Licence to use bespoke charts in your wider communications e.g in-store displays, direct marketing
- 19. BespokeRich MediaAdvertising Competitions Branded content Takeovers Partnerships Branded Content
- 20. Nothing says “Christmas in Britain” like the race for Official Christmas Number 1. Christmas Number 1 2015 smashed all-time site traffic records for the fourth year running. Partnerships Case study 1: Results Christmas Number 1 and End of Year editorial: 894k UK page views Facebook: 49k shares/likes Twitter: Retweets 10k | Impressions 4.2 million | Twitter engagements 175k Partnership opportunity Join our flagship content season on OfficialCharts. com, help the nation count down to Christmas, and the biggest Number 1 of the year. • Sponsorship of the Christmas Number 1 race coverage on OfficialCharts.com • Co-branded display creative - Official Christmas Number 1 Race • Exclusive Christmas Number 1 branded content across entire holiday season (November – Jan)
- 21. In 2015 OfficialCharts.com partnered with New Look to launch the first ever Official Charts live tour. The Official Charts After Party toured five top UK universities, targeting students to promote the new Friday Official Chart and New Look / New Look Men stores. Starring live chart acts WSTRN, Karen Harding and Melissa Steel, hosted by Radio 1’s Cel Spellman and featuring DJ sets from The Wanted’s Tom Parker, this was a fully integrated partnership utilising social media, branded content and product gifting. DidYouKnow: WSTRNscored Top5breakthrough single‘In2’while ontour Partnerships Case study 2: Results Estimated campus reach: 100k Attendance: 7k Content page views: 96k Average email open rate: 44% (CTR 37%) Retweets: 946 Instagram hashtag posts: 591 Data capture at event: 504 emails
- 22. Adspecs Clients FIlm/Entertainment Music Tech Motoring Grooming Leaderboard 728 x 90 pixels Billboard* 970 x 250 pixels MPU 300 x 250 pixels Double MPU 300 x 600 pixels Page Skin Available on request Page Skin Plus Available on request Mobile MPU 320x50px - 640x100px Overlay Available on request Pushdown 970 x 90 (expanding to 970 x 415) Dimensions (w x h)Ad Format Fashion Finance Travel Food/Consumer Advertising
- 23. ThankYou Rob Copsey Editor rob@officialcharts.com 0207 620 7451 Lauren Kreisler Head of Brand Digital lauren@officialcharts.com 0207 620 7458 Richard Staplehurst Advertising and Partnerships Manager richard@officialcharts.com 0207 620 7468 TheTeam