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- 1. M O N I Q U E ’ SM O N I Q U E ’ Sw i n e b a r
- 2. research » Millennials have $200 billion spending power.
- 3. research » Millennials have $200 billion spending power. » Millennials may be more focused on the life part of the work/life balance equation, emphasizing experiences and pursuing their passions.
- 4. research » Millennials have $200 billion spending power. » Millennials may be more focused on the life part of the work/life balance equation, emphasizing experiences and pursuing their passions. » Millennials want meaningful relationships with brands—they want to get to know their brands and they want brands to get to know them.
- 5. research » Millennials have $200 billion spending power. » Millennials may be more focused on the life part of the work/life balance equation, emphasizing experiences and pursuing their passions. » Millennials want meaningful relationships with brands—they want to get to know their brands and they want brands to get to know them. » They place high value on experience—they are drawn to brands that promote a life style rather than just a product.
- 6. research » Millennials may be more focused on the life part of the work/life balance equation, emphasizing experiences and pursuing their passions.
- 7. research » Millennials may be more focused on the life part of the work/life balance equation, emphasizing experiences and pursuing their passions. » Placing a high value on experience draws mil- lennials to brands that promote a lifestyle rather than just a product.
- 8. research » Millennials may be more focused on the life part of the work/life balance equation, emphasizing experiences and pursuing their passions. » Placing a high value on experience draws mil- lennials to brands that promote a lifestyle rather than just a product. » Millenials prefer to gather information on their own, not instructed how to do something. Learn, but not lecture.
- 9. audience Millennials 21–34 They don’t go to meet people, they usually go in groups. Younger millenials need a place to entertain Older millenials go as they’ll grow out of the club scene
- 10. audience Millennials 21–34 They don’t go to meet people, they usually go in groups. Younger millenials need a place to entertain Older millenials go as they’ll grow out of the club scene M O N I Q U E ’ SM O N I Q U E ’ S
- 11. business problem Wine bars are competing with more than just other wine bars. Millennials are also getting wine from restaurants, wineries, specialty liquor stores and gourmet food store. Wine bars are not catering to millenials.
- 12. obstacles The perception of wine as a pretentious alcoholic beverage. Millennials are intimidataed by wines complexity. Millennials are uneducated on wine.
- 13. guiding insight Millenials are placing an emphasis on the life portion of the work/life balance. They align themselves with brands that could provide an interesting experience. Millenials are placing a higher priority on experience and less on product. They align themselves with brands. They also want to feel they can align themselves with brands.
- 16. Step WINE VESSEL CENTERPEICEWELCOME! Let’s get started. FEATURED Step Step1 3 4 5Step PINOT GRIGIO MERLOT CHARDONNAY MOSCATO CABERNET CABERNET FOODOPEN Step2 corkscrew saber hand torch bike hook hammer nails SABER concept
- 19. social media GuerillaSocialPrint Digital Launch
- 20. guerilla
- 21. digital
- 22. launch
- 23. media »
- 24. budget »Magazine 30% »Social media Earned »Guerrilla 40% »Photobooth 20%
- 25. metrics 15,000 of followers on all social media platforms. Break even in the first year. Enter into evoked set of target audience aquired by surveys.
- 26. summary »