The Dot Com Lifestyle

Copyright 2015 by Richard Takemura dot com | page 2
Content
Copyright and disclaimer...........................................................................................................................................4
Who is Richard Takemura? ……………………………………………………………………………………................5-6
Why Do So Many Internet Startups Fail Today? ...................................................................................................7-8
Wrong Perceptions about the Internet ...................................................................................................................8-9
It Is Not What You Know, But Who You Know.....................................................................................................9-10
Find a Mentor………… ......................................................................................................................................10-11
I’m a newbie. Where do I start?...............................................................................................................................11
Come up with a Plan and an Identity………………………………………………………………………………….......11
Figure out your desired URL or website address................................................................................................... 12
Remember that Content is Always King .………………………………………………………………………………....12
What Content Management System do you want to use ..……………………………………………….....................12
Blog Design and or Theme……...............................................................................................................................13
List Building…………………………………………………………………………………………………………….....13-14
Set Up a Good AutoResponder………………………………………………………………………………………….....14
Build for the Long Term……………………………………………………………………………………………………...14
Provide an Easy Opt In for new Customers……………………………………………………………………………....15
Offer Supplemental Support………………………………………………………………………………….....................15
Prepare Follow up Letters…………………………………………………………………………………………….....15-16
Include an Easy Response System………………………………………………………………………………………..16
Add Exclusive Content to your Emails……………………………………………………………………………..………16
Use Images and Video…………………………………………………………………………………………………..…..17
Highlight Deals in the Subject Line…………………………………………………………………………………………17
Build your Emails like you Build your Site……………………………………………………………………………..17-18
Keep a Consistent Schedule………………………………………………………………………………………...……...18

Tracking Links…………………………………………………………………………………………………………….18-19
Capture Page and Sales Pages………………………………………………………………………………………..19-20
Offer a Free eBook as value……………………………………... ……………………………………………………......20
Traffic……………………………………………………………………………………………………………………..…...20
Product mix….…………………………………………………………………………………………………………….21-23
It’s Your Call Now: Take Action!..............................................................................................................................24
Resources…………………………………………………………………………………………………………………….24

Copyright and disclaimer
Copyright 2015 by Richard Takemura. All Rights Reserved.
No part of this publication may be reproduced or transmitted in any form or by any means,
mechanical or electronic, including photocopying and recording, or by any information storage
and retrieval system, without permission in writing from the author (except by a reviewer, who
may quote brief passages and/or short brief video clips in a review.
Disclaimer: The author makes no representations or warranties with respect to the accuracy
or completeness of the contents of this work and specifically disclaim all warranties, including
without limitation warranties for a particular purpose. No warranty may be created or extended
by sales or promotional materials. The advice and strategies contained herein may not be
suitable for every situation. This work is sold with the understanding that the author is not
engaged in rendering legal, accounting, or other professional services. If professional
assistance is required, the services of a competent professional person should be sought. The
author shall not be liable for damages arising here from. The fact that an organization or
website is referred to in this work is a citation and/or potential source of further information
does not mean that the author endorses the information the organization or website may
provide or recommendations it may make. Further, readers should be aware that Internet
websites listed in this work mat have changed.

Who is Richard Takemura?
First of all, I’m very happy and fortunate in my personal life and careers. I’m lucky enough to
have a great family and friends that trust and support me in any endeavor that I decide to
embark, I appreciate all of them. The key is balance and support. You really need support so
surround yourself with like-minded individuals or just people that will give you that extra push
when you need it.
Block out the naysayers as they probably don’t have the entrepreneurial mindset that you
possess. Give yourself a pat on the back for taking the first step and reading this eBook. Read
my article Mindset to Become an Entrepreneur for some great tips to stay on top of your game.
My expertise as a marketer derived from my association with Guerilla Union Inc. where I’ve
worked as Senior Brand Director/Creative Director. I have helped to build and establish some
prestigious brands such as Rock the Bells Festival, Paid Dues Festival, and Cypress Hill
Smoke Out. In my 20+ year career in promotions we’ve sold over 500,000 festival and concert
tickets and generated $50 million in revenue.

I have experience marketing through all media types including fliers, newspapers, radio,
television, outdoor billboards, etc. You name it I’ve most likely tried it. This all started back in
the early 90’s when we passed out millions of fliers as our main source of marketing. Hand to
hand one by one, a whole lot of gas and hours.
My creative streak generates momentum every time I supervise in marketing, brand building,
graphic designs, website typography and merchandise development. I thrive off creating cool
things and watching them come to fruition.
As an experienced all around marketer, I believe that there are plenty of tricks and tips waiting
to be shared, discussed, tried which can give an edge to beginners. Knowledge and practical
tips on these subjects will feature regularly on my site, RichardTakemura.com.
My mission is to help users understand the mechanics of marketing and how to implement
them to become successful online entrepreneurs. There are plenty of online get rich schemes
that guarantee on how to make a quick buck. However, that does not last forever. That
strategy will only stress you out in the end and won’t help you move forward to live The Dot
Com Lifestyle you wish for.
Whether you are planning to start, develop a new business site or searching on how to
optimize your content to present it to the search engines, and Make Money Online strategies
all will be revealed with your regular association with RichardTakemura.com.

Why Do So Many Internet Startups Fail Today?
Every day out there in the real brick and mortar world, millions and millions of people drag
themselves from their warm beds, take a shower, grab a cup of coffee, and head off to their
jobs as they are thinking that there has got to be an easier way to make a living.
Every one of those millions and millions of people knows somebody who has quit the ‘get-up-
and-go-to-work’ grind and is making a very good living by working on their personal computers
from the comfort of their own homes.
Working from home sounds like an ideal solution to them. Many of these dissatisfied souls will
quit their jobs and plunge head-first into internet marketing with no preparation, no knowledge
of what they are doing, no education, and no hope of success. Failure is their only option and
they don’t even suspect.
The fact is that according to many sources, more than 90% (Ninety percent) of all Internet
business start-ups end in failure within the first 120 (one hundred twenty) days. Yes, you read
that right. MORE THAN NINETY PERCENT!
This failure rate should be a warning to those who are considering trying their hand at making
a go of working on the Internet rather than at a job in the brick and mortar world.
Of course, success is possible. There IS that other 10% (ten percent) that do succeed. The
thing is success doesn’t happen by accident. And success isn’t just a crap shoot. Success
happens because of some very important factors.
Success happens because people have the right ideas about internet marketing and how it
works. They do not expect to get rich quick or be able to make a killing over night and retire to
a tropical isle.

It is strange but somehow the same people who wouldn’t dream of starting a real world
business, think they can make a go of an internet business even though they have no business
background.
People will go into an internet business with the idea that they no longer have to get up and go
to work. They think they can simply work when the feel like it and still make a good living. They
simply do not expect to have to work hard or work long hours.
Wrong Perceptions about the Internet
The 90% failure rate of new Internet businesses really isn’t all that surprising when you stop to
think about the people who are starting internet businesses.
For some unknown reason most people think that running a successful internet business is as
easy as getting a website built and hanging out an ‘open for business’ sign. They couldn’t be
more wrong.
Running a successful internet business of any kind requires self-discipline. People will start an
internet business and think that they can party all night, sleep until noon and then make a living
in 3 or 4 hours sitting in front of a computer. They somehow think that the world is just going to
line up on their website and hand over money. It isn’t going to happen.
Internet businesses do not run on auto-pilot. It is true that well established internet marketing
gurus do not have to put in long, tedious hours on their businesses but it is a privilege that that
has been earned by putting in a lot of long and tedious hours.
It didn’t happen overnight for them and it won’t happen overnight for anybody. Most people are
totally unprepared for the time investment that must be made in order for an internet business
to become successful

It Is Not What You Know, But Who You Know
That is an old saying. “It is not What you know, but Who you know that counts”. Surround
yourself with successful people and you will have a better chance at becoming successful.
Setting a corner stone of good solid relationships is an important aspect of building a
successful e-enterprise.
Working hard at building good solid business relationships is worth every minute of time that
you invest in it. Business relationship building should be one of your top priorities.
When you build social relationships, you insert yourself into social situations where you come
in contact with people who have interests that are similar to or complimentary to your own
interests don’t you?
That is precisely the same way that business relationships are established. You insert yourself
into business situations where you will meet others who have businesses that are similar to or
complimentary to your own business. You develop relationships over a period of time.
There are several ways in which to accomplish this task. One way is to participate in
teleseminars or webinars that are related to your business.
You will learn a lot, of course, but equally important, you will come in contact with those who
are already succeeding in the niche market that you are working in.
Of course, attending real brick and mortar world seminars is an even better way to begin to
build friendly business relationships with not only your peers but also with those who are in a
position to help you....which brings me to the final corner stone that you need to lay.

Find a Mentor
I have the privilege of knowing and working with John Chow. He has helped guide me in my
Journey working with My Top Tier Business. It isn’t likely that there is a more valuable asset
that a new e-entrepreneur can have than a good and capable mentor. Someone who has
already made all of the mistakes can help you to avoid making all of the mistakes yourself.
They have the wisdom that comes from experience to point out pitfalls and to help direct you
toward the better of choices.
Why, you ask, would anyone who has it made want to take their time to help a newbie
succeed? Successful internet marketers want that ‘immortality’ as well. The ones who are the
very most successful are the ones, amazingly enough, who are the most likely to mentor an up
and coming e-entrepreneur.
Of course, these successful internet marketers are not going to be interested in wasting their
time on a person who has not already worked hard to lay those first three corner stones
themselves.
These potential mentors are looking for new comers who show that they have a right and
healthy mindset, who are working hard at leveraging and who are well aware of how important
it is to know all the players and the RIGHT people.

In short, the new comer most likely to get a mentor is one who is already working hard and
helping himself and not looking for someone who can just smooth the way for him.
A good mentor can help you get an online business up and running faster and more
successfully than any other option. If you’re worried about finding a good mentor or being able
to pay them well, then you really need to look into my personal 1-on-1 coaching with one of my
Coaches. All of my coaches are 6-figure earners and bona-fide online marketing experts —
check it out!
I’m a Newbie. Where do I start?
Here is a basic checklist to get you started in Internet Marketing. I wish I had a list like this
when I first started. I could have saved hundreds maybe even thousands of dollars.
Come up with a plan and an identity
Think about what you’re passionate about. Is it SEO, Social Media, Affiliate Marketing or just
Internet Marketing in general. Really think about this because this will affect how and what you
do. If you’re not passionate and completely bored out of your mind chances are you’ll be
heading down the wrong path.
The most important thing is to be yourself and give your readers value. In so many instances
newbies will set up a blog and immediately flood it with affiliate links and banners. In the
beginning you’ll want try to follow and emulate gurus which isn’t bad but you really need to
focus on you. You want to create your own brand and giving your readers what they are
interested in.

Figure out your desired URL or website address
I have all my domains and hosting at Hostgator but you can easily get them with many other
vendors like GoDaddy. This is probably the most difficult part searching for a name because
there are companies out there that just buy names and make a business out of it. Whatever
you can think of they probably own it and will try to sell it at a premium. If you want to brand
yourself then use your name. Good chance it might be available.
Remember that Content is Always King
You probably know that content is more important than buzz words and search engine
optimization these days, but remember to apply those same principles to your email marketing.
While it is true that one of your goals should be to drive traffic to your website, store, or blog, it
is also true that the best way to accomplish that goal is through good content. Don’t make your
blogs or emails just a bunch of images and taglines. Instead, provide small pieces of content in
them with links to a place where customers can learn more about what you are offering. The
goal in list building is not only to have a wide network of people you can contact, but to provide
you with the means of engaging that network.
What Content Management System do you want to use?
I recommend you use Wordpress. It is very easy to set up and can be up rather quickly. Below
is an installation tutorial from Hostgator which will help you get set up in minutes.
http://support.hostgator.com/articles/specialized-help/technical/wordpress/how-to-install-
wordpress

Blog Design and or Theme
In the beginning stages you can keep it basic but if you want to customize your theme there
are many places. A few that I’ve used are Themeforest.net and Studiopress.com. They both
have great tutorials on how to set up columns, change headers, backgrounds, colors, font
types, etc. Below is an example of a theme I purchased on Themeforest.net. Colors make a
big difference in mood when someone is on your site. Read my article Colors and your
website.
List Building
Among the many tools that a web marketer has to attract people to a website is the use of
email lists. Email marketing is more effective than SEO optimization and social media in many
ways because it is more targeted. It also breeds a sense of customer identity and loyalty that
other forms of marketing don’t. However, you need to make sure that you go about list building
in the proper manner. The tips below will help you in a successful list building venture.

You should consider your marketing emails to be something akin to a company newsletter or
similar regular communication. This is the primary way that subscribers will hear about who
you are and what you do and it can be an extremely valuable tool in converting readers into
customers. Before you even begin list building, you need to make sure that you have a plan
mapped out. This plan should include what you want to include in your emails, how often you
want to send them out, and what customers you are specifically targeting. You should also
design your email template to include your company logo and any other branding information
you might need, establishing an identity early on.
Set Up a Good Auto responder
One of the most effective tools that can supplement any new list building software is a good
auto responder program. This will give you a way to automate a response to people who send
you emails. I personally use Aweber.
Build for the Long Term
It's important to remember that email marketing isn’t just a passing fad that will go away in a
few years. When you start out list building, you need to be thinking in the long term. Select a
pool of potential clients that you can expect to get lasting loyalty from. Pace your emails so you
provide a little bit of tantalizing information each one, but don't feel the need to overload each
mailing with information. You are building your list as something that will be around for the
foreseeable future, so you can pace out the information at an appropriate rate. Analyze exactly
how much news you usually have over a given time period and then plan your emails
accordingly to deliver that news when it is relevant.

Provide an Easy Opt In for new Customers
Once your list building is nearly complete and you're almost ready to launch your email
campaign, you need to make sure that you get as many subscribers as possible. You can use
existing lists as a base, but email addresses change and lists shrink as the years go by. You
need a way to keep track of new and old customers and to encourage people to provide you
with their information. You should make sure that you have a landing page with a clear option
to subscribe to your emails. Ideally, this subscription option should be one of the first things the
customer sees, usually right at the top of the page or at the top of the side navigation frame of
your blog or website.
Offer Supplemental Support
Your list building will be most effective if you can provide some sort of platform for people you
contact to learn additional information. Embedding links into your emails is definitely the best
way to go in this regard, although other options exist as well including social media outreach
as a way of attracting conversation. Again, this infrastructure should be in place before you
begin your marketing campaign. That way, when you send out those first few emails,
customers will be able to get more information through your online store, your blog, or another
outlet that you can use to better inform visitors. The list itself is only part of the job – an
infrastructure is an absolute must.
Prepare Follow up Letters
As you are list building, draft at least one email that you can use as a follow up to reach out to
subscribers. This email should have no sales pitch in it. Your goal for the follow up is just to
contact subscribers shortly after they join your list and inform them of what they can expect.
This has a few benefits. First, you can make a personal appeal to the customer without making
that person feel like you are applying immediate sales pressure. Second, the follow up can

establish your tone and your brand. Third, it gives somebody who signed up in error a chance
to opt out if they want. This is less than desirable, but it’s better not to annoy somebody with a
lot of unwanted emails, even if they aren’t a customer.
Include an Easy Response System
List building involves reaching out to a ton of potential customers, and the customers
themselves usually know that they are only one recipient in a larger pool. That doesn’t mean
that you need to treat a customer like just another number, though. All mailings that you send
out should include an easy to find customer service link or a 'contact us' button that clients can
use to reach out to you quickly and easily. Most importantly, these emails should be going to
somebody who can provide a personalized and thoughtful response. If you add a personal
touch to your interactions with customers, you are much, much more likely to breed brand
loyalty and have those customers come back for more down the road.
Add Exclusive Content to your Emails
While part of the goal of list building is to drive more people to view your website or social
media outlet, you strive to make sure that your emails are more than just promotions. Provide
plenty of external resources that you can link to, but also make sure to include some exclusive
content in your emails. This makes it so that the people who subscribe to your list are getting
some sort of reward for doing so, which gives others more incentives to join. This could take
the form of exclusive articles, special videos, and much more. Whatever you do to provide this
extra content, make sure you advertise it well on your staging platform so people have that
extra reason to click on the subscribe button.

Use Images and Video
People are more inclined to read an email if there is a graphical display for them to look at.
Studies have demonstrated that images are extremely popular in marketing emails, and that
embedded video is even better if you can produce it at a high enough degree of quality.
Whatever list building software you choose to use, make sure that it supports these pieces of
multimedia. This will likely mean that you will want to avoid freeware versions of list building
software, since those programs provide basic functionality but are rarely reliable when it comes
to more advanced options. No matter what sort of images or video you use, make sure that
your brand appears to help viewers make the connection.
Highlight Deals in the Subject Line
If you're using your list building as a way to get the news out about great deals, make sure that
you highlight those sales in the subject line of each email announcement. At the same time,
avoid making basic mistakes like using poor grammar or using too many capital letters, as
these will increase the likelihood that your email will get accidentally deleted as spam. By
making your deals as clear as possible in the subject line, you will increase the level of interest
in your readers right away. This will in turn make them more likely to click on the email. From
there, you should follow through and clearly highlight the deal in your subject line at the top of
your email. Good message construction generates sales.
Build your Emails like you Build your Site
One of the things that will help out your online marketing endeavor a lot is making sure that
you stay consistent across all media. That means that your marketing emails should have the
same color scheme and basic graphical layout as your blog, store, and website. You don't
need to follow the template slavishly, but you should definitely work to make sure that anything
you send out is immediately recognizable as a part of your brand identity. When doing longer
email articles or links that lead readers to your blog or website, make sure that the writing style

remains consistent. The goal should be to give a seamless transition from one form of media
to another, no matter where your customers go.
Keep a Consistent Schedule
Last but not least, make sure that you stay consistent in your email schedules. When you are
in the list building phase, you should strive to make sure that you have several emails queued
up that will be able to see you through the early weeks or months of your marketing campaign.
That way, if you run into a technical problem or some other delay, you have the time to adjust it
without disrupting your schedule. The goal of staying consistent in your email releases is to
make sure that customers are expecting and looking forward to each new announcement. If
you plan to do a weekly email every Wednesday, make sure you have the email ready to go
out by Tuesday at the latest to avoid problems.
By following the guidelines above, you will be able to engage in a very successful email
marketing campaign. Good list building and preparation for a long series of email updates can
make the difference between a successful marketing endeavor and one that leaves you with a
lot of wasted time and money. No matter what else you do, always remember that quality and
consistency are the keys to successful list building.
Tracking Links
To make sure you know how campaigns are performing you’ll want to have a link tracking
account. I personally use Linktrackr. This is how you keep your vendors honest by tracking
exact click through rates. Stop guessing and know exactly how your campaigns are
performing.

There are few types of metrics that you should consider when evaluating how ads are
performing. Cost Per Click or CPC indicates the exact amount a site owner earns whenever a
visitor clicks on an ad. Click Through Rate or CTR takes into account the ratio of page views
and ad clicks. Linktrackr helps you make those evaluations.
Capture Page and Sales Pages
In order to capture emails you’ll need to set up a squeeze page. That is how I got you to
download this eBook. I prefer Leadpages which I have found to be the easiest to learn and
use. No knowledge of coding is needed. Below is an example of one of my squeeze pages that
literally created in minutes. Another great feature it has is the ability to connect with Aweber so
you don’t have to do any coding. Your leads will automatically be added to your desired list.

Offer a Free eBook as value
Now that you have your Hosting, blog, auto responder, capture page, and link tracking set up
you should create or purchase an eBook to give away. You can easily purchase one to give
away at http://www.plrprivatelabelrights.com/. Everyone likes info on list building so I would
search for an eBook on email list building to give away.
Traffic
I wrote an article called Introduction to Traffic. I teach a multitude traffic strategies which will
help you get traffic.
You can read it here: http://richardtakemura.com/introduction-to-traffic/ or you can buy traffic
where I do.
I wrote an article called Keyword Research Basics. This one is pretty intensive but if you want
to succeed these tips are a must know.
You can read it here: http://richardtakemura.com/keyword-research-basics/

Product mix
In order to be successful you NEED either your own products or licensed ones. With all
systems in place I’m going to recommend a company that has all products that can help you
make a really good consistent income.
The company is called My Online Business Empire, or MOBE created by Matt Lloyd. The
reason why I’m recommending this company is because they have created a licensing
program that allows you to sell multiple products and more importantly keep the customer for
life. When your promoting an affiliate product chances are you will get 50% commissions and
then you’re done. The company that had you sell their product now owns that customer.
Here is where MOBE is different. As an affiliate of MOBE you make 90% commissions on their
front end products. I don’t know anyone else offers that much, pretty amazing right? You also
have the option to become a licensee and make 50% commissions on all backend sales from
your customers for LIFE. Yes commission on all products purchased by anyone you refer. You
don’t even have to promote them. Below is just a few products that you have access to and
can sell when you become a licensee. The licensing program is called My Top Tier Business.
My Top Tier Business Membership Perks
$49 Application Fee (Refundable if you're not accepted into the program)
1. An already Setup Franchise
Plug and Play to earn $1,000, $3,000, $5,000 with this system. Everything is all done for you,
so you get started right away. In the back office you can expect the following:
Custom Generated Affiliate Links, Tracking Analytics, and Done for you emails to send to your
leads.

2. My Top Tier Business System Training & Your Own Coach.
Your Own Personal Coaches which are all Bonafide Internet Marketing Experts. Coach 1 will
be with your through to step 7. Coach 2 will be your Business Plan coach until you finish the 21
step program. Coach 3 will be your 30 day Traffic Coach.
3. Daily Calls, Trainings and Webinars to Succeed in My Top Tier Business
Your Own calendar of trainings, Webinars and Calls. The hosts are usually those who do well
in My Top Tier Business, so that they can share their stories, tips, and tricks. A once a week
call from Matt Lloyd to discuss the future of My Top Tier Business.
4. 21 Step System
You will learn how to plan and build your business. Your Coaches will keep track of the steps
you have done and make sure you're on the right track.
5. 30 day traffic plan
You will get detailed traffic plans from Matt Lloyd himself as well as John Chow and many
others.
My Top Tier Business traffic methods are different each day, so figure at least 30 different
ways to generate traffic. The trainings are always updated.
6. Access to My Top Tier Business Funnel
You will have access to ALL the same funnels Matt Lloyd uses himself. New pages are added
weekly. The copy writing, squeeze pages and the sales page, have already been tweaked
tested and with proven results. You’ll have access to a multitude of sales pages to use.
7. Phone Sales Team
This is by far the best part when you're starting out. You can also take over your own phone
sales to gain additional commissions. A personal Phone Sales Team to close your leads for
you and you get to keep the commissions. All of the sales teams have been hand-picked to be
the best in the industry and are Certified Internet Marketing Experts.

8. Customer Service, merchant services…etc…
A merchant account system is all set up for you. Send the lead, make a sale, and you get paid
in 15 days.
9. My Top Tier Business – Email Follow-Up Sequence
You’ll get the 45 day follow up email sequence that you plug into your own email auto
responder sequence.
10. Up-selling for maximum profits
Once you get someone to purchase something from you, the sequence will change and the
up-sells will begin. You keep that customer for life.
My Top Tier Business Membership Bonus (Over$3,000 Value) - If you join me today and
become a licensee you get:
1. My Email Marketing Empire – ($194 Value)
2. Affiliate Bonus Domination – ($291 Value)
3. The O.P.T Formula – ($194 Value)
4. How to Build a Funded Proposal – ($194 Value)
5. Free WordPress Installation and setup ($150 value)
6. Free ticket a future Home Business Summit ($97 value)
7. The Inner Circle – ($ Priceless)
8. Weekly MOBE Training Calls – ($ Priceless)
Click Here To Apply for My Top Tier Business

It’s Your Call Now: Take Action!
The success (or failure) of your Internet Entrepreneurship really is up to you now. If you
succeed, the credit will all belong to you and if you fail, you will own that as well. Your success
or failure is in your own hands.
Success and failure are two sides of the same coin. The coin in question is your own Internet
Entrepreneurship and you don’t want to flip that coin into the air and leave it to chance as to
whether it lands on success or failure.
You want complete control over the fate of your Internet business and you do have that
control.
If you make unwise choices then your internet business will crash and burn and your own
hopes and dreams will go up in flames along with it.
Every decision will be yours to make.
If you make wise choices then you will claim victory and success will be yours.
Click Here To Apply for My Top Tier Business
Resources
Wordpress Themes - Themeforest.net
Wordpress Themes - Studiopress.com.
Domain Names and Web Hosting - Hostgator
Auto Responder - Aweber
Capture & Sales Pages - Lead Pages
Tracking - Link Trackr
Buy Traffic – Traffic Retail Page
Done For You Internet Marketing System - My Top Tier Business
What is MOBE?

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