This document discusses conversational marketing and chatbots. It defines conversational marketing as having real-time one-on-one conversations to engage with leads. Chatbots are described as a scalable way to implement conversational marketing through automated conversations. The benefits of conversational marketing include creating a more human buying experience, increasing engagement times, generating new leads, and shortening sales cycles. Chatbots are presented as an exciting development in marketing for 2018 that can be easily implemented and work when businesses are not available to converse. Examples show chatbots improving conversion rates by up to 20% and lowering customer acquisition costs.

1. C H A T B O T S & C O N V E R S A T I O N A L M A R K E T I N G
D I G I T A L I N S P I R A T I O N D E C E M B E R 2 0 1 7
S I X A N D F L O W . C O M

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R I C H A R D W O O D
M A N A G I N G D I R E C T O R
S I X & F L O W

3. Subhead goes here or maybe a clever and witty statement.
W H A T D O W E D O ?
I N S H O R T , W E H E L P O U R C L I E N T S G R O W
A C R O S S T H E S A L E S A N D M A R K E T I N G
F U N N E L

4. W H A T I S C O N V E R S A T I O N A L M A R K E T I N G ?
S I X A N D F L O W . C O M

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8 6 %
S K I P T V A D S
9 1 %
U N S U B S C R I B E
F R O M E M A I L S
4 4 %
O F D I R E C T M A I L
I S N E V E R
O P E N E D
2 4 M
O N T H E T P S
R E G I S T E R
Y O U R B U Y E R S C O N S U M E M E D I A A N D M E S S A G E S I N W A Y S T H E Y W A N T

7. Subhead goes here or maybe a clever and witty statement.
P E O P L E W A N T P E R S O N A L
P E O P L E D O N ’ T W A N T T O F E E L L I K E
T H E I R P A R T O F A M A R K E T I N G M A C H I N E

8. Subhead goes here or maybe a clever and witty statement.
W E A L L R E M E M B E R S T A N D O U T S A L E S
E X P E R I E N C E S . M A Y B E T H E Y
R E M E M B E R E D Y O U R N A M E . M A Y B E
Y O U W E R E I M P R E S S E D B Y T H E I R
D E P T H O F K N O W L E D G E …

9. Subhead goes here or maybe a clever and witty statement.
Y O U R B U Y E R S D O N ’ T W A N T Y O U T O
C A P T U R E T H E I R D E T A I L S A N D F O L L O W
U P W H E N I T S U I T S Y O U , T H E Y W A N T
R E A L - T I M E C O N V E R S A T I O N S

10. Subhead goes here or maybe a clever and witty statement.
T H E R E A R E A L O T O F P E O P L E O N C H A T
M E S S E N G E R : 1 . 3 B I L L I O N
W H A T S A P P : 1 . 3 B I L L I O N
W E C H A T : 9 5 0 M I L L I O N
V I B E R : 2 5 0 M I L L I O N

11. T H I N K A B O U T T H E A P P S Y O U U S E D T O H A V E O N Y O U R P H O N E …

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14. C O N V E R S A T I O N A L M A R K E T I N G
T H E P R O C E S S O F H A V I N G R E A L - T I M E
O N E - T O - O N E C O N V E R S A T I O N S I N O R D E R
T O C A P T U R E , Q U A L I F Y A N D C O N N E C T
W I T H Y O U R B E S T L E A D S .

15. I T H A S B E E N A R O U N D F O R T H O U S A N D S
O F Y E A R S . B U Y E R S A N D S E L L E R S U S E D
T O S P E A K T O E A C H O T H E R . T H E N
M A R K E T I N G A N D A D V E R T I S I N G G O T
I N V O L V E D …

16. W H Y C O N V E R S A T I O N A L ?
• I T ’ S R E A L - T I M E
• S C A L A B L E ( C H A T B O T S )
• E N T I R E L Y F O C U S S E D O N E N G A G E M E N T
• I T ’ S P E R S O N A L
• A W H O L E N E W L A Y E R O F I N S I G H T

17. W H A T A R E T H E B E N E F I T S ?
• Y O U C R E A T E A M O R E H U M A N B U Y I N G
E X P E R I E N C E
• I N C R E A S E I N D W E L L T I M E S
• N E T N E W S O U R C E O F L E A D S
• S H O R T E R S A L E S C Y C L E S

18. H O W D O E S C O N V E R S A T I O N A L M A R K E T I N G W O R K ?
S I X A N D F L O W . C O M

19. R E P L A C E F O R M S
W I T H M E S S A G I N G

20. R E P L A C E F O R M S
W I T H M E S S A G I N G
Q U A L I F Y T H E M
T H R O U G H
C O N V E R S A T I O N
B E F O R E T H E Y
E N T E R T H E
M A R K E T I N G / S A L E S
M I X

21. Q U A L I F Y T H E M
T H R O U G H
C O N V E R S A T I O N
B E F O R E T H E Y
E N T E R T H E
M A R K E T I N G / S A L E S
M I X
C O N N E C T T H E
R I G H T P R O S P E C T
T O T H E R I G H T
P E R S O N
R E P L A C E F O R M S
W I T H M E S S A G I N G

23. B U T … H O W I S T H A T S C A L A B L E ?

24. C H A T B O T S
S I X A N D F L O W . C O M

28. W H E R E B E F O R E W E T H O U G H T O F R O B O T S A S G E T T I N G I N O U R W A Y , W E N O W
W E L C O M E T H E M I N T O S O M E O F T H E M O S T P R I V A T E P A R T S O F O U R L I V E S

29. W E E X P E C T T H E M T O N O T O N L Y H A V E T H E R I G H T A N S W E R S , B U T T O B E
A B L E T O G E T T H E M Q U I C K E R A N D E A S I E R T H A N W E C A N

30. Subhead goes here or maybe a clever and witty statement.
A N D … W E I R D L Y … W E E X P E C T T H E M T O
H A V E “ P E R S O N A L I T Y ”

31. Subhead goes here or maybe a clever and witty statement.
E M B R A C E T H E R O B O T S
C H A T B O T S W I L L B E T H E M O S T E X C I T I N G
T H I N G I N M A R K E T I N G I N 2 0 1 8

32. Subhead goes here or maybe a clever and witty statement.
T W O O F T H E B I G G E S T P L A Y E R S I N
M A R K E T I N G T E C H N O L O G Y H A V E
I N V E S T E D H E A V I L Y I N B O T S T H I S Y E A R

33. W H Y C H A T B O T S ?
S I X A N D F L O W . C O M

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E A S I L Y I M P L E M E N T E D .
V E R Y E N G A G I N G .
W O R K W H E N Y O U ’ R E N O T .
C O M M U N I C A T E I N A V E R Y H U M A N W A Y

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37. T H E B E S T P A R T I S , T H E Y R E A L L Y ,
R E A L L Y W O R K .

38. Subhead goes here or maybe a clever and witty statement.
W E ’ V E S E E N C O N V E R S I O N R A T E S
I M P R O V E B Y U P T O :
20%

39. A N D C P L S D R O P F R O M £ 1 6 0
D O W N T O :
£35

40. W E ’ V E R E P L A C E D A F O U R P A G E
M O R T G A G E A P P L I C A T I O N F O R M W I T H A
B O T … C O M P L E T I O N R A T E H A S
T R I P L E D …
X3

41. V I S I T S I X A N D F L O W . C O M F O R M O R E I N F O R M A T I O N O N H O W W E
C A N H E L P Y O U G R O W Y O U R B U S I N E S S I N 2 0 1 8

42. A N Y Q U E S T I O N S ?