FCM Sustainable Communities, Panel February 9 2012
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A presentation for FCM Sustainable Communities Conference, Ottawa 2012. Thursday closing panel: Integrating Land Use, Landscape, Climate and Infrastructure Planning : Changing from Reactive to Proactive Planning Technology, the Next Frontier.
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FCM Sustainable Communities, Panel February 9 2012
- 1. Integrating Land Use, Landscape, Climate and Infrastructure Planning : Changing from Reactive to Proactive Planning Technology, the Next Frontier Dr. Rick Huijbregts VP Business Transformation, GM Smart + Connected Communities Cisco Canada February 2012 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
- 2. 5% Collaboration 4% 3% Video 2% Virtualization/ 1% Data Center 1997 1999 2001 2003 2005 2007 2009 2011 2013 Phase 1 Phase 2 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
- 3. 14 Billion 300 Million Devices 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Evolution of the internet © 2011 Cisco and/or its affiliates. All rights reserved. Research, 3 Source: ForresterCisco Confidential Cisco
- 4. 2/3rd Zettabyte 525% Growth 2008 Annual IP Traffic 2013 Result: Explosive Growth of IP Traffic © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
- 5. 2/3rd Zettabyte 525% Growth Video Mobility Cloud 90% Consumer Traffic 6600% Traffic Growth 300 + % Market Growth 2008 Annual IP Traffic 2013 Traffic Mix of Tomorrow Fundamentally Different Source: Cisco Visual Networking Index—Forecast, 2008-2013 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
- 6. 64 Kbps: Phone Line What about 3D IPTV? 162 Kbps: IDSN 1.5 Mbps: T1 and 10 Gbps to the Home? 5 Mbps: 3G 50 Mbps: DSL 160 Mbps: Cable Modem 1 Gbps: Fiber © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
- 7. Sustainability Services Delivered by Technology Transportation • Real Estate • Sports & Entertainment • Government • Utilities • Education • Healthcare • Safety & Security Social Environmental Economic Enhanced quality of Protecting the world Continuous job and life for citizens for future generations business growth © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
- 8. Source: Climate Group, Smart 2020 Report © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
- 9. Various sources: Gartner, UN © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
- 10. Rampart’s Avenir Communities ™ Greenfield 1. Cisco as Technology Advisor St. Albert, Alberta 2. Community Network: 400 Acres Services Delivery 3. Energy Internet—Smart Grid 10,000 new residents 4. Triply Play, Connected Home 4,000 homes 5. Smart + Connected Work Centers Commercial, Industrial 6. Creating a new industry: Regional Transit Hub City and Environmental Analytics
- 11. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
- 13. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 From Flickr [some rights reserved by Akakumo]
- 14. Street Light Video Surveillance Wireless AP Advertising, Messaging Internet Access Maps, Guides, eGov Services Voice ? © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
- 16. > 99 locations in the Netherlands • 99 SWCs (July 2010) • Portfolio approach of physical smart work environments and networked services • Double U Reservation Tool www.w-smartwork.nl • Public Telepresence (October 14 Massive personal car travels 2010) substituted through the chain of SWCs • WorkSnug Augmented Reality Smart Phone Application • Reduced Carbon Footprint • Reduced Commute Traffic • Reduced work place costs per employee • Facilitating a Smart + Connected Work environment for communities, employers and workers • SWCs as platforms for new business, SMEs, incubation and education © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
- 17. Situation First city to pilot a model 21st century neighborhood within the United States Based on Cisco's services-led vision of Smart+Connected Communities developed a new transportation hub in conjunction with connected education Solution Providing a network-enabled blueprint for successful cities of the future Help transform physical communities into connected communities Developed a Connected One Holyoke Strategy and Roadmap Focus on connected education, safety and security, health care, and government services Benefits Improved services in areas such as education, healthcare and support for micro- businesses Long-term economic, social and environmental sustainability within the entire city © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
- 18. Commercial 40 million SF • Six design goals for sustainability Residential 35 million SF • Mandate for LEED Certification on all new buildings Retail 10 million SF • LEED-ND (Neighborhood Development) Pilot Program Hospitality 5 million SF (emphasizes neighborhood connectivity, access to transit, Public Space 10 million SF energy efficiency in building design, efficient infrastructure) © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
- 19. Creation of a New Industry Visionary Global Open Smart Public Private New Leadership Standards Regulation Partnerships Ecosystem © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
- 20. IT Can No Longer Operate as a Function Providing Technology Services and Systems Maintenance Today’s Technology Must Create a Competitive Advantage for the Entire Community OR Plumbing? Strategic Weapon? © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
- 21. Change is Hard…but Inevitable © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 From Flickr [some rights reserved by Mammal]
- 22. Change is Hard…but Inevitable © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 From Flickr [some rights reserved by Muertiz]
- 23. Change is Hard…but Inevitable © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23 From Flickr [some rights reserved by Yutaka Tsutano ]
- 24. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24 From Flickr [some rights reserved by Spanish Flea]
- 25. Don’t Irritate Your New Boss © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
- 26. Thank you.
Notes de l'éditeur
- How we consume information is rapidly changing The average user, in the course of their day spanning time across work and home ,typically Watches content from netflix , hulu or youtubeUses their smartphones just to check email or watch videosAttends a few meetings on TelepresenceAnd competes in a game on say a playstation with a friend across town over the internetIn the near future, 3D programming such as Avatar on 3DTV and the proliferation of tablet pc’s, e-book readers etc will be the normSo what does this mean?Firstly, the Global Annual IP Traffic will grow five fold from 122 EB to nearly 660 EB. That’s nearly 2/3rd of a ZettabyteLet’s put this in perspectiveIts equivalent to steaming 130,000 DVD’s across the net in just a second Reference - (Contact SrivatsanDesikan with questions)Media StreamingAssume 2 hrs/day of media player usageMonthly = 2 *30 * 60 * 60 * 750(per CLUE for Online Video Streaming) = 162 GBHDTV, 3DTVAssume 4 hrs/day of TV usageMonthly = 4 *30 * 60 * 60 * 30000(per CLUE for Next Gen MPEG 2 HD) = 12.96 TBSmart PhonesBusinessweek , ‘The Truth about Bandwidth’, Feb 15,2010Quoted as Superphones in the articleMonthly = 560 MBTablets/eBooksBusinessweek , ‘The Truth about Bandwidth’, Feb 15,2010Monthly = 1000 MBTelepresence per roomAssume 2 hrs/day of usage per userMonthly = 2 *22 * 60 * 60 * 13000(per CLUE for Online Video Streaming) = 2 TBOnline GamingAssume 2 hrs/day of usageMonthly = 2 *30 * 60 * 60 * 210(per CLUE for Online Video Streaming) = 45.36 GBTOTAL = 15.208 Tb/mth/user
- Whats even more interesting is that The Traffic Mix will dramatically shift by 2013About 90 percent of consumer traffic will be video.Mobile traffic will see 6500% Growth – powered by 5.6 Billion devices worldwideDC to DC traffic driven by Cloud will emerge as a strong growth area growing 300% by 2013
- What will it take to create these cities/communities… new visionary leadership & the creation of New Business Models.Imagine the huge opportunity for new services. Technology will be the key enabler.Only 2% of infrastructure spend – 2% of a trillion dollars is spent on technology – even an increase of 1%? To enable this we should together drive:Visionary leadership is key – finding people with similar mindsets, passion and vision for the future…that’s really key.Global open standards – this is what we do! We did it 25 years ago with the internet…bringing together different protocols and making them all work together. That’s not something just anyone can do.Smart regulation – we need leaders to step up….LEED certification….give benefits to people who implementPublic private partnerships – this has been key to our success so far.And a New ecosystem – working with developers, people like Schneider ElectricBut it takes all five of these factors…without one, it changes completely.